Krooom News
2 articlesInnovative Toy Brand Krooom Offers an Eco-Friendly Alternative!
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Thinking inside the box
Israeli start-up Krooom is producing eco-friendly, DIY cardboard furniture that is durable, stable, affordable, moisture-resistant, and visually appealing. The companys products are made from at least 60 percent recycled paper and cardboard and are fully recyclable. Krooom has overcome the challenges of strength and impact resistance associated with cardboard furniture. The companys products are foldable, stored in flat packages, and require no tools or glue for assembly. Krooom focuses on high volume retailing and sells its products in the US, Australia, France, Germany, and Scandinavia, including through retail outlets like Target and Barnes & Noble. The company recently expanded its design and R&D center and manufactures its products in Southern China. Kroooms market niche includes childrens and office furniture, promotional items, and storage units.
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