LinkedIn News
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growth-positive
LinkedIn leases entire floor of Tel Aviv's Alon Tower B
LinkedIn has leased an entire floor in the Alon Tower B in Tel Aviv, Israel. The company is believed to be paying NIS 160 per square meter. This move represents further expansion for LinkedIn in Israel and is not directly connected to its acquisition of Oribi. The leasing of the floor demonstrates a reasonable correction of prices in the real estate market. The occupation of the space is scheduled for July 2024.
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LinkedIn acquires Israeli web analytics startup Oribi for $80M-90M to expand its marketing technology
LinkedIn has acquired Oribi, a Tel Aviv startup specializing in marketing attribution technology. The acquisition signals LinkedIns continued investment in marketing and advertising services. Oribis mission to democratize web analytics aligns with LinkedIns goal of providing more functionality and tools to businesses on its platform. The deal is valued between $80 million and $90 million. LinkedIn plans to integrate Oribis technology into its marketing solutions platform to enhance campaign attribution and optimize advertising strategies. The acquisition also puts LinkedIn in competition with Google Analytics. Several members of the Oribi team, including founder Iris Shoor, are expected to join LinkedIn and work out of the new Tel Aviv office.
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