L'Oréal News
3 articles
growth-positive
L'Oréal Israel launches SkinCare Campus for content creators
L’Oréal Israel Group has launched the SkinCare Campus, a free training program for female influencers and content creators in the field of professional skincare. The 6-week course offers professional knowledge and training on various topics related to skincare. Influencers will receive leading products from L’Oréal Group brands and learn from experts in dermatology, marketing, and influencer management. At the end of the course, participants will receive an internship certificate, and outstanding students may have the opportunity to work with L’Oréal skincare brands in social media campaigns. The SkinCare Campus aims to provide consumers with professional and scientifically based skincare information. The program is part of L’Oréal Israels strategy to elevate the level of skincare content on the internet.
CustomersPartners
growth-positive
L'Oréal Israel announces beauty-tech challenge winners
LOréal Israel announced the winners of its beauty-tech challenge, which aimed to increase awareness among Generation Z consumers. The challenge was open to Reichman University students, and the three winners will travel to LOréals world headquarters in Paris for business meetings. The challenge was part of a partnership between LOréal Israel and Reichman University, and marked the end of the first term for the new student club called Leaders Club. The club was established to promote innovation and international leadership in entrepreneurship. The CEO of LOréal Israel expressed excitement about the students presentations and highlighted the clubs emphasis on management and entrepreneurship.
Partners
growth-positive
L'Oréal announces acquisition of ColoRight
LOréal has acquired ColoRight, a provider of beauty-tech solutions for hair colouring. The financial details of the acquisition were not disclosed. ColoRight will continue to be managed by its current CEO and will become part of LOréals international Research and Innovation network. The acquisition will strengthen LOréals position in hair research, particularly in the hair care sector. LOréal has a global network of research centers focused on hair businesses. ColoRight will join this network after the acquisition.
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