Maapilim

growth-positive

The article discusses a hand sanitizer by Maapilim that has a pleasant scent reminiscent of a hotel in Miami Beach. The author praises the product for its effectiveness, minimal stickiness, and soothing properties. The scent of the sanitizer is compared to the signature scent of the Miami Beach EDITION hotel. The article suggests that using this hand sanitizer can provide a pleasant olfactory experience and recommends it to readers. The impact on Maapilim is growth-positive as the article highlights a unique selling point of the product.

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Maapilim, a wellness brand, has launched a new hand sanitizer that is not only effective in killing 99.9% of bacteria but also features a healthy amount of aloe and an essential oil blend. The product, which was released in late April, has been praised for its moisturizing properties and pleasant scent, which includes notes of bergamot, jasmine, and cedarwood. The product is a departure from typical hand sanitizers, which have become a necessary tool in the era of Covid-19.

growth-positive

Tel Aviv-based grooming essentials brand Maapilim has launched Good Face Day, a comprehensive subscription box filled with their products. The collection of potions aims to alleviate dark circles, puffiness, wrinkles, and dull skin. Maapilims products are known for their nourishing and restorative qualities, with a focus on using essential oils for aromatherapy. The companys mission is to inspire men to create slow and calming rituals around their skincare routine. The subscription box serves as an entry-point to premium skincare for men. Maapilim also offers other grooming products for the body, including exfoliants, oils, and hair pomades.

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Israeli beauty brand Maapilim has opened a pop-up store in New York, designed to resemble a Grecian rooftop garden. The pop-up, located in the citys Nolita neighborhood, features white plaster walls, white gravel flooring, and fresh herb plants. Craft & Bloom, a Tel Aviv design studio, was enlisted to create the space, which aims to reference the brands origins in Tel Aviv and its use of natural ingredients sourced from the Mediterranean. The pop-up includes stepped shelving for product display, an arched nook with plants, and a bench for customers to relax and test products. The temporary space will be open for the month of April.

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Maapilim, a mens personal care and wellness start-up, has raised $4 million in a Series A funding round. The funding was led by Viola Ventures, Kaedan Capital, and the joint venture of Keshet International and Dick Clark Productions. Avishai Avrahami, co-founder and CEO of Wix, also invested. Maapilim offers high-end, natural mens grooming products sourced from the Mediterranean coasts. The brand sells through its direct channel, as well as on Amazon and through partnerships with Neiman Marcus, Goop, and Ipsy. Industry sources project that Maapilim could achieve sales between $3.5 million and $5 million in 2019.

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Tel Aviv-based start-up Maapilim is redefining the mens grooming market with a range of natural essentials inspired by the Mediterranean. The company uses natural ingredients known for their benefits to hair and skin, such as jojoba oil and aloe vera from Israel, Argan oil and spearmint oil from Morocco, sage oil from Turkey, and lavender oil from France. The products have been well received, with the reviewer stating that they are now his favourite grooming essentials.

growth-positive

The article discusses the growing trend of beards and grooming in Israel, highlighting the success of Barberia, a chain of hipsterish barber shops in Tel Aviv and Haifa. The founder, Asaf Gorelik, believes that the beard trend has taken longer to catch on in Israel due to military regulations that forbid facial hair. However, thanks to more bearded men on the streets, the trend is changing and there is now a demand for barbers and grooming products. Maapilim, a company founded by Jonathan Keren and Doron Baduach, offers a wide range of grooming products for men, filling a gap in the Israeli market. Barberia and Maapilim have partnered to offer Maapilim products in Barberias locations. The article emphasizes the importance of grooming and self-care for men and the positive impact it has on their confidence and appearance.