Dawsat News
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Nestle Collaborates With Dawsat to Present Campaign for Wellness and Healthy Living
Nestle has partnered with Dawsat to promote wellness and healthy living in the Arab-speaking community. The campaign aims to tackle obesity and diabetes in underserved communities by presenting healthy breakfast and snack options through lifestyle videos. The Middle East and North Africa region has high rates of obesity and diabetes, and the governments are addressing this public health crisis. Nestle has enlisted the help of Mas Watad, the founder of Dawsat, to share the importance of healthy habits with the community. Dawsat offers a wellness and weight loss method based on the Arabic kitchen, delivered through online and offline support groups. The campaign will launch in February 2019 and target a diverse Arabic-speaking audience.
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Arabnet Editorial
Arabnet is a leading event, insights and innovation program organizer focused on tech business and innovation in the MENA region. They organize major conferences for the tech sector in Dubai, Riyadh, Kuwait, and Beirut; publish news and analysis of the sector in their online news portal; produce original research and reports focused on the sector; and organize custom-tailored innovation programs for corporates and governments.
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