Matomy Media Group Overview
Matomy Media Group is a global media company with a portfolio of data-driven platforms for advertising and media partners. Matomys programmatic platforms include Team Internet and the Mobfox SSP. Founded in 2006, with headquarters in Tel Aviv and seven offices around the world, Matomy is dual listed on the London and Tel Aviv stock exchanges.
Cumulative Funding Raised Over Time ($)
—Jan 2007
$17.0MJul 2010
Latest News
growth-positive
Mobfox Receives Top Ranking by Pixalate in Mobile Seller Trust Index
Mobile advertising platform Mobfox has maintained its position within the top ten ranking on Pixalates Global Mobile Seller Trust Index for the fifth consecutive month. Pixalate publishes the index as an independent rating standard for programmatic advertising, measuring inventory quality. Mobfox offers anti-fraud tools to protect budgets and ad metrics. The company is connected to over 175 demand-side platforms and premium demand partners, with support for various ad formats. Mobfox aims to offer high levels of inventory quality and maintain the confidence of its partners.
Partners
growth-negative
Chairman of Digital Marketing Company Matomy Media Steps Down
Matomy Media Group Ltd. has announced the resignation of its chairman, Harel Beit-On, due to personal reasons. He will be replaced by Sami Totah, both of whom are general partners at Viola Growth. This comes after Matomy replaced its CEO Sagi Niri in January, who had led the companys reorganization and asset divestment strategy in 2017. Matomy offers customized and data-driven advertising services across various platforms.
Management Changes
growth-negative
Digital Marketing Company Matomy Wants to Raise $25 million in Convertible Bonds
Matomy Media Group Ltd. has appointed a new CEO, Liam Galin. The company has experienced a 28% reduction in its workforce over the past year. Matomy has filed a prospectus to the Tel Aviv Stock Exchange to raise $25 million in convertible bonds. The company plans to use the funds to increase its stake in subsidiary Team Internet AG to 90% and gain 100% control by September 2018. Matomy currently owns an 80% stake in Team Internet, which accounted for 37% of its revenues in the first half of 2017. Matomy reported $141 million in revenues in the first half of 2017, a 13% increase from the same period in 2016. The company aims to acquire Rainmaker Investments GmbHs 20% stake in Team Internet for €18.2 million.
InvestmentAcquisitionManagement ChangesLayoffs
growth-negative
Digital Marketing Company Matomy Media Replaces CEO after Ten Months
Matomy Media Group Ltd. has appointed Liam Galin as CEO, succeeding Sagi Niri. The company has undergone a reorganization plan, selling non-core assets and streamlining operations. Matomy has also shed 28% of its workforce in the past year. Under Niris leadership, the company divested non-core businesses and focused on programmatic mobile and video advertising and domain monetization. Matomy sold its non-core businesses to Creative Clicks Media Group for $11 million and increased its stake in Team Internet AG to 100% for €18.2 million. Liam Galin has previously served as CEO of Flash Networks Ltd. and RiT Technologies Ltd.
Management ChangesLayoffs
growth-positive
Matomy Media Group Announces 2016 Financial Results
Matomy Media Group Ltd. announced its financial results for the twelve-month period ended December 31, 2016. Revenues for 2016 were $276.6 million, an increase of 2.1% compared to the previous year. The company invested in product development, R&D, sales, and marketing, resulting in adjusted EBITDA of $17.1 million. Matomy underwent a transition to strengthen its marketing technology platforms and prepare for future opportunities. The company expanded its mobile, video, and programmatic offerings, enhanced its data-driven capabilities, and widened its reach in the Asian-Pacific market. Matomys revenues from video, mobile, and programmatic advertising increased, while revenues from desktop display advertising decreased. The company also established offices in China and South Korea to access the APAC market. Matomys financial results were within the guidance issued in July 2016.
InvestmentExpand
| Sector | Business Software |
Funding
| Total funding | $166M |
| Last funding | $93M |
| Stage | Mature |
| Rounds | 4 |
| Investors | 2 |
Team Members
3
Employees: 11-50
Web & Social Links
| Website | investors.matomy.com/ |
Locations
HaNehoshet 6, Tel Aviv, Israel
311 West 43rd Street, New York, NY, USA
Avenida Newton 53, Polanco, Polanco IV Seccin, Mexico City, CDMX, Mexico
Avenida del Cardenal Herrera Oria, 296, Madrid, Spain
Photos & Videos
3 item(s)
Matomy Media Group Business
Business models
B2B
Product stage
Released
Employees
11-50
Sector
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportSales & Marketing SolutionsAdvertising PlatformsTarget Customer
Enterprise & Professional ServicesResearch & Consulting ServicesMarket ResearchMarketing & SalesAdvertisingCore Technology
SensingGeolocationTags (17)
marketingcampaign-managementadvertisingmobile-advertisingsocial-advertisingbusiness-intelligencetargetingtrackingreal-time-biddingcampaign-optimizationmedia-buyingmonetizationlocation-basedmobile-applicationspersonalizationbig-data-analyticsadvertisersGeographic Markets
GlobalMatomy Media Group Financials
$166M
Total funding
Undisclosed
Capital raised
$93M
Last funding
Mature
Funding stage
4
Total rounds
2
Investors
Cumulative Funding Raised Over Time ($)
—Jan 2007
$17.0MJul 2010
Private Equity Funding
A Round
Jul 2010
$17M
Viola Partners (Lead)
Undisclosed Round
Jan 2007
Undisclosed
Cyhawk Ventures
Public Offering / Exit
DelistingEvent
Nov 2020
Undisclosed
POEvent
Feb 2016
Undisclosed
POEvent
Jul 2014
Undisclosed
Matomy Media Group Lifecycle
Cumulative Funding Raised Over Time
—Jan 2007
$17.0MJul 2010
All Events
A Round
Jul 2010
$17M
Viola Partners (Lead)
Undisclosed Round
Jan 2007
Undisclosed
Cyhawk Ventures
DelistingEvent
Nov 2020
Undisclosed
POEvent
Feb 2016
Undisclosed
POEvent
Jul 2014
Undisclosed
Matomy Media Group News
10 articles
growth-positive
Mobfox Receives Top Ranking by Pixalate in Mobile Seller Trust Index
Mobile advertising platform Mobfox has maintained its position within the top ten ranking on Pixalates Global Mobile Seller Trust Index for the fifth consecutive month. Pixalate publishes the index as an independent rating standard for programmatic advertising, measuring inventory quality. Mobfox offers anti-fraud tools to protect budgets and ad metrics. The company is connected to over 175 demand-side platforms and premium demand partners, with support for various ad formats. Mobfox aims to offer high levels of inventory quality and maintain the confidence of its partners.
Partners
growth-negative
Chairman of Digital Marketing Company Matomy Media Steps Down
Matomy Media Group Ltd. has announced the resignation of its chairman, Harel Beit-On, due to personal reasons. He will be replaced by Sami Totah, both of whom are general partners at Viola Growth. This comes after Matomy replaced its CEO Sagi Niri in January, who had led the companys reorganization and asset divestment strategy in 2017. Matomy offers customized and data-driven advertising services across various platforms.
Management Changes
growth-negative
Digital Marketing Company Matomy Wants to Raise $25 million in Convertible Bonds
Matomy Media Group Ltd. has appointed a new CEO, Liam Galin. The company has experienced a 28% reduction in its workforce over the past year. Matomy has filed a prospectus to the Tel Aviv Stock Exchange to raise $25 million in convertible bonds. The company plans to use the funds to increase its stake in subsidiary Team Internet AG to 90% and gain 100% control by September 2018. Matomy currently owns an 80% stake in Team Internet, which accounted for 37% of its revenues in the first half of 2017. Matomy reported $141 million in revenues in the first half of 2017, a 13% increase from the same period in 2016. The company aims to acquire Rainmaker Investments GmbHs 20% stake in Team Internet for €18.2 million.
InvestmentAcquisitionManagement ChangesLayoffs
growth-negative
Digital Marketing Company Matomy Media Replaces CEO after Ten Months
Matomy Media Group Ltd. has appointed Liam Galin as CEO, succeeding Sagi Niri. The company has undergone a reorganization plan, selling non-core assets and streamlining operations. Matomy has also shed 28% of its workforce in the past year. Under Niris leadership, the company divested non-core businesses and focused on programmatic mobile and video advertising and domain monetization. Matomy sold its non-core businesses to Creative Clicks Media Group for $11 million and increased its stake in Team Internet AG to 100% for €18.2 million. Liam Galin has previously served as CEO of Flash Networks Ltd. and RiT Technologies Ltd.
Management ChangesLayoffs
growth-positive
Matomy Media Group Announces 2016 Financial Results
Matomy Media Group Ltd. announced its financial results for the twelve-month period ended December 31, 2016. Revenues for 2016 were $276.6 million, an increase of 2.1% compared to the previous year. The company invested in product development, R&D, sales, and marketing, resulting in adjusted EBITDA of $17.1 million. Matomy underwent a transition to strengthen its marketing technology platforms and prepare for future opportunities. The company expanded its mobile, video, and programmatic offerings, enhanced its data-driven capabilities, and widened its reach in the Asian-Pacific market. Matomys revenues from video, mobile, and programmatic advertising increased, while revenues from desktop display advertising decreased. The company also established offices in China and South Korea to access the APAC market. Matomys financial results were within the guidance issued in July 2016.
InvestmentExpand
growth-positive
Matomy Launches mtmy - The First Mobile Performance Advertising Agency to Leverage Cross-Channel Optimization at Every Stage
Matomy Media Group has launched mtmy, a mobile advertising agency that offers a fully-managed service. mtmy utilizes Matomys Data Management Platform (DMP) to provide powerful targeting of global media and cross-channel optimization. The agency generates data on app-specific user behavior and applies these insights across multiple channels to optimize audience targeting. mtmy aims to build sustainable and successful partnerships with advertisers and offers tailored media plans for every stage of the product lifecycle. Matomy recently announced a strategic investment plan to enhance its operations and technology, with a focus on mobile, video, and programmatic trading. The launch of mtmy represents Matomys commitment to investing in cutting-edge technology.
PartnersInvestment
growth-negative
Matomy Media dual lists on TASE
Matomy Media Group, an Israeli digital ad company, has announced that it will dual-list on the Tel Aviv Stock Exchange (TASE) after its share price fell 53% since its London IPO 18 months ago. The dual listing is expected to make Matomys shares more accessible to Israeli investors and enhance liquidity and trading volumes. The company hopes that the listing on TASE will increase its market capitalization and value for existing and new shareholders. Matomy has a market cap of £106 million (NIS 600 million).
Public Trading
growth-positive
Matomy Media Acquires Optimatic, Ups Digital Video Options
Matomy Media Group has acquired Optimatic, a programmatic video ad company, for a minimum of $25 million. The acquisition is expected to strengthen Matomys digital video capabilities and complement its mobile programmatic growth. Matomy has been on a growth trajectory, acquiring other companies in the past to enhance its mobile advertising capabilities. The company recently announced its plans to expand in the Asia-Pacific market. Matomy trades on the London Stock Exchange and is headquartered in Tel Aviv, Israel.
Acquisition
growth-positive
Matomy Media Acquires Austrian Mobile Ad Platform MobFox For $17.6M
Matomy Media Group is acquiring Austrian mobile-advertising specialist MobFox for $17.6 million in cash and shares. This move will increase Matomys mobile capabilities and boost its revenue from mobile-related activity to 20 percent. Matomy expects to achieve 50 percent of revenue from mobile activity in fewer than five years with the help of MobFoxs technology. Matomys UK branch office will be located in MobFoxs London office. Earlier this month, French advertising company Publicis Groupe acquired a 20 percent stake in Matomy.
Acquisition
growth-positive
Performance-based online advertising company Adsmarket raises $17 million
Viola Private Equity is investing $17 million in Adsmarket, valuing the company at $80 million. $12 million will be used to acquire shares from current shareholders, while $5 million will be invested in the startup. Adsmarket is an international advertising company that has expanded to the Americas and is expected to have sales of $80 million this year. The deal is expected to close later this month.
Investment
Matomy Media Group Team
Employee Info
| Employees (range) | 11-50 |
| Exact count | 46 |
| Team members | 3 |
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Matomy Media Group Internal
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Admin Info
| Confidence | 89/100 |
| Missing | not claimed |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 513795427 |
| Crunchbase | matomy |
| Phone | +972773606060 |
| Creator | Jenny Sotnik-Talisman |
| Creator email | genys30@yahoo.com |
| Last updater | Paul Weisko |
| Updater email | pweisko@gmail.com |
| Last update | 2021-02-24T00:00:00.000Z |
| Created | 2014-08-10T00:00:00.000Z |
| Status detail | Public on TASE on Feb, 2016; |