Maytronics Overview
Maytronics is the developer of Dolphin robotic pool cleaners and complete swimming pool maintenance solutions. The company's range of automatic pool cleaners, environmentally friendly water treatment systems, and pool safety products are used by residential and commercial swimming pool owners and operators worldwide. Maytronics operates wholly owned subsidiaries in the United States, France, and Australia, as well as local sales support offices in Spain and Argentina.
Latest News
growth-positive
Fluidra, Aiper, and Maytronics Shape Competitive Landscape in Rapidly Growing Pool Cleaner Market | Automatic Pool Cleaner Market Report 2025-2030
The global automatic pool cleaner market is experiencing significant growth, driven by rising health awareness and water conservation needs. Aiper, a leading pool cleaning company, has formed a strategic partnership with Fluidra, a connected solutions and pool equipment company. Fluidra has invested $100 million for a 27% stake in Aiper, aiming to accelerate the development of Aipers smart backyard ecosystem and advance core technologies. The market is characterized by intense competition, with companies focusing on AI-driven solutions, IoT integration, and cordless technology. The residential segment dominates the market, with North America holding the largest share. The partnership and investment are expected to enhance Aipers market position and technological capabilities.
PartnersInvestment
growth-negative
Maytronics posted a sharp decline in its second-quarter results, sending the stock down 13% and dragging its market value to 448 million shekels. Just four years ago, it was valued at 9.1 billion shekels. The CEO has announced his resignation.
Maytronics, a pool cleaning machine and robot manufacturer, has experienced a significant decline in its market value, dropping from 9.1 billion shekels in 2021 to 448 million shekels. The companys stock fell by 13% following a disappointing second-quarter financial report, with a 72% decline in net profit and a 15% drop in revenues. The CEO, Sharon Goldenberg, announced his resignation amid these challenges. The company has faced difficulties in establishing logistics centers in North America, leading to a failure to fulfill orders and a loss of $14 million in revenues. Additionally, Maytronics is struggling against increased competition from Chinese companies and has been impacted by tariffs on imports to the US.
growth-negative
מיטרוניקס ממשיכה לשקוע: הרווח קרס ב-72% והמנכ"ל עוזב
מיטרוניקס, a manufacturer of pool cleaning robots, is experiencing a significant decline in sales due to increased competition from Chinese manufacturers and operational challenges in the U.S. As a result, the company plans to close one of its two manufacturing sites in Israel to align its expenses with the ongoing revenue decline. Additionally, Sharon Goldenberg will step down as CEO, less than four years after his appointment. The companys stock has dropped by 12%. These developments indicate a challenging period for מיטרוניקס, with strategic adjustments needed to address the competitive pressures and operational issues.
Management ChangesLayoffs
growth-positive
Dividend Stocks To Watch In November 2024
The article discusses the interest in dividend stocks amidst global market uncertainties, highlighting A.P. Møller - Mærsk A/S as a notable pick. The company operates in the ocean transport and logistics sector with a market capitalization of DKK181.75 billion. Despite a mixed dividend history, the company reported strong earnings with a net income increase to US$3.05 billion. Its dividend yield is 4.35%, and the payout ratios are around 34%, indicating dividends are well-covered by earnings and cash flows. The low price-to-earnings ratio of 7.3x suggests potential value for investors. The article also mentions Maytronics Ltd., which operates in the swimming pool equipment sector with a market cap of ₪1.14 billion.
growth-positive
/PRNewswire/ -- Maytronics (TASE: MTRN), the global leader in pool cleaning technology, is set to showcase its latest innovations at Piscine Global 2024,...
Maytronics, a global leader in pool cleaning technology, is set to showcase its latest innovations at Piscine Global 2024 in Lyon. The company is introducing a new range of cordless robotic pool cleaners, including the Dolphin LIBERTY™ 600, Niya Tracker, and Dolphin Skimmi lines, each designed to enhance the pool cleaning experience. Additionally, Maytronics is unveiling Mineral Swim™, a purification system that combines Dead Sea minerals with AI-driven technology to transform pools into spa-like retreats. The companys focus on innovation aims to meet the evolving needs of modern pool owners, providing hassle-free solutions and exceptional post-sales support. Maytronics operates through six subsidiaries and collaborates with over 100 distributors worldwide, serving millions of customers.
| Sector | Industrial Technologies |
Funding
| Total funding | Undisclosed |
| Last funding | Undisclosed |
| Stage | Public |
| Rounds | 1 |
| Investors | 0 |
Team Members
5
Employees: 500+
Web & Social Links
| Website | www.maytronics.com/en-us |
| Careers | Careers page |
| App Store | App Store |
| Google Play | Google Play |
Locations
Yizre'el, Israel
41 Bluestone Circuit, Seventeen Mile Rocks QLD 4073, Australia
163 Avenue des Tamaris, 13600 La Ciotat, France
2221 Northmont Pkwy, Duluth, GA 30096, USA
Photos & Videos
2 item(s)
Maytronics Business
Business models
B2C, B2B2C, B2B
Product stage
Released
Employees
500+
Sector
Industrial TechnologiesMicroelectronics & Photonics SolutionsAgriculture & Food TechnologiesTarget Customer
Commerce & RetailDistribution ChannelsOmni ChannelReal Estate & ConstructionManagementCommercialResidentialTravel & TourismHospitalityHotelsConsumersCore Technology
Machinery & RoboticsCommunicationsIOTTags (13)
filtration-and-purificationwater-treatmentcleaning-robotconsumer-electronicswater-quality-detectionswimming-poolswaterroboticshotelscommercial-sitesresidential-sitessafetysensorsGeographic Markets
SpainUnited StatesGermanyFranceArgentinaAustraliaIsraelNew ZealandMaytronics Financials
Undisclosed
Total funding
—
Capital raised
Undisclosed
Last funding
Public
Funding stage
1
Total rounds
0
Investors
Public Offering / Exit
POEvent
Jan 2004
Undisclosed
Mergers & Acquisitions
MNAEvent
Jul 2022
$16M
MNAEvent
Jun 2022
Undisclosed
Maytronics Lifecycle
All Events
POEvent
Jan 2004
Undisclosed
MNAEvent
Jul 2022
$16M
MNAEvent
Jun 2022
Undisclosed
Maytronics News
30 articles
growth-positive
Fluidra, Aiper, and Maytronics Shape Competitive Landscape in Rapidly Growing Pool Cleaner Market | Automatic Pool Cleaner Market Report 2025-2030
The global automatic pool cleaner market is experiencing significant growth, driven by rising health awareness and water conservation needs. Aiper, a leading pool cleaning company, has formed a strategic partnership with Fluidra, a connected solutions and pool equipment company. Fluidra has invested $100 million for a 27% stake in Aiper, aiming to accelerate the development of Aipers smart backyard ecosystem and advance core technologies. The market is characterized by intense competition, with companies focusing on AI-driven solutions, IoT integration, and cordless technology. The residential segment dominates the market, with North America holding the largest share. The partnership and investment are expected to enhance Aipers market position and technological capabilities.
PartnersInvestment
growth-negative
Maytronics posted a sharp decline in its second-quarter results, sending the stock down 13% and dragging its market value to 448 million shekels. Just four years ago, it was valued at 9.1 billion shekels. The CEO has announced his resignation.
Maytronics, a pool cleaning machine and robot manufacturer, has experienced a significant decline in its market value, dropping from 9.1 billion shekels in 2021 to 448 million shekels. The companys stock fell by 13% following a disappointing second-quarter financial report, with a 72% decline in net profit and a 15% drop in revenues. The CEO, Sharon Goldenberg, announced his resignation amid these challenges. The company has faced difficulties in establishing logistics centers in North America, leading to a failure to fulfill orders and a loss of $14 million in revenues. Additionally, Maytronics is struggling against increased competition from Chinese companies and has been impacted by tariffs on imports to the US.
growth-negative
מיטרוניקס ממשיכה לשקוע: הרווח קרס ב-72% והמנכ"ל עוזב
מיטרוניקס, a manufacturer of pool cleaning robots, is experiencing a significant decline in sales due to increased competition from Chinese manufacturers and operational challenges in the U.S. As a result, the company plans to close one of its two manufacturing sites in Israel to align its expenses with the ongoing revenue decline. Additionally, Sharon Goldenberg will step down as CEO, less than four years after his appointment. The companys stock has dropped by 12%. These developments indicate a challenging period for מיטרוניקס, with strategic adjustments needed to address the competitive pressures and operational issues.
Management ChangesLayoffs
growth-positive
Dividend Stocks To Watch In November 2024
The article discusses the interest in dividend stocks amidst global market uncertainties, highlighting A.P. Møller - Mærsk A/S as a notable pick. The company operates in the ocean transport and logistics sector with a market capitalization of DKK181.75 billion. Despite a mixed dividend history, the company reported strong earnings with a net income increase to US$3.05 billion. Its dividend yield is 4.35%, and the payout ratios are around 34%, indicating dividends are well-covered by earnings and cash flows. The low price-to-earnings ratio of 7.3x suggests potential value for investors. The article also mentions Maytronics Ltd., which operates in the swimming pool equipment sector with a market cap of ₪1.14 billion.
growth-positive
/PRNewswire/ -- Maytronics (TASE: MTRN), the global leader in pool cleaning technology, is set to showcase its latest innovations at Piscine Global 2024,...
Maytronics, a global leader in pool cleaning technology, is set to showcase its latest innovations at Piscine Global 2024 in Lyon. The company is introducing a new range of cordless robotic pool cleaners, including the Dolphin LIBERTY™ 600, Niya Tracker, and Dolphin Skimmi lines, each designed to enhance the pool cleaning experience. Additionally, Maytronics is unveiling Mineral Swim™, a purification system that combines Dead Sea minerals with AI-driven technology to transform pools into spa-like retreats. The companys focus on innovation aims to meet the evolving needs of modern pool owners, providing hassle-free solutions and exceptional post-sales support. Maytronics operates through six subsidiaries and collaborates with over 100 distributors worldwide, serving millions of customers.
growth-positive
Maytronics Expands Its Portfolio with Cutting-Edge Pool Innovations at Piscine Global 2024
Maytronics, a global leader in pool cleaning technology, is set to showcase its latest innovations at Piscine Global 2024 in Lyon, France. The company is introducing a new range of cordless robotic pool cleaners, including the Dolphin LIBERTY™ 600, Niya Tracker, and Dolphin Skimmi lines, each designed to enhance the pool cleaning experience. Additionally, Maytronics is unveiling Mineral Swim™, a purification system that combines Dead Sea minerals with AI-driven technology to transform pools into spa-like retreats. With a focus on innovation and customer satisfaction, Maytronics aims to meet the evolving needs of modern pool owners. The event will take place from November 19-22, 2024, highlighting Maytronics commitment to delivering cutting-edge technology and exceptional post-sales support.
growth-positive
Maytronics Announces Patent Settlement With Chasing
Maytronics, a leader in the swimming pool industry, has reached a settlement agreement with Chasing Innovation Technology Co., Ltd. and Chasing Technology (USA), LLC, resolving a patent infringement dispute. The settlement involves Chasing ceasing production and sales of robotic pool cleaners that infringe on Maytronics patents. This resolution allows Maytronics to focus on future innovations and reinforces its commitment to protecting its intellectual property. The settlement is seen as a positive outcome for Maytronics, as it strengthens its market position and allows it to continue leading in pool cleaning technology. The terms of the settlement remain confidential.
growth-positive
/PRNewswire/ -- Maytronics, Ltd. (TASE: MTRN) ("Maytronics"), a global leader in the swimming pool industry, is pleased to announce that it has entered into a...
Maytronics, Ltd., a leader in the swimming pool industry, has reached a settlement agreement with Chasing Innovation Technology Co., Ltd. and Chasing Technology (USA), LLC, resolving a patent infringement dispute. The complaint, filed by Maytronics in October 2023, involved claims related to robotic pool cleaning technology covered by Maytronics patents. As part of the settlement, Chasing will cease production and sales of products utilizing the disputed technology. This resolution allows Maytronics to focus on future innovations and reinforces its commitment to protecting its intellectual property. The settlement is seen as a positive step for Maytronics, allowing it to maintain its competitive edge in the global pool cleaning market.
growth-positive
Three Prominent Dividend Stocks To Consider For Your Portfolio
The article discusses the appeal of dividend stocks amidst fluctuating global markets, highlighting Çimsa Çimento Sanayi ve Ticaret A.S., a Turkish cement company with a market capitalization of TRY32.74 billion. The company generates significant revenue from cement and ready-mixed concrete, with a dividend yield of 3.05%, ranking it among the top 25% of Turkish dividend payers. Despite a history of dividend volatility, recent financials show robust net income growth, indicating improved profitability. The article suggests that Çimsas shares may be undervalued, presenting a potential investment opportunity.
growth-negative
Maytronics slumps further as guidance cut, CFO leaving
Maytronics Ltd., an Israeli robotic swimming pool cleaner manufacturer, has reported another quarter of disappointing results, leading to a 20% drop in its share price. The companys market cap is now NIS 1.27 billion, down 85% from its peak of NIS 7.8 billion at the end of 2021. The company has also announced that CFO Meni Maymon will leave in October. Maytronics attributes the slump in sales and profit to high interest rates, extreme weather conditions, and increased competition from China.
CustomersManagement Changes
3 Key Dividend Stocks Offering Up To 4.3% Yield
growth-negative
NIS 7b wiped off Maytronics' value since 2021
Maytronics, a pool cleaning robot maker, has seen a nearly 30% drop in share price following the release of disappointing Q1 2024 financials. This has wiped about NIS 1 billion from the companys market cap, largely impacting Kibbutz Yizre’el, which holds 56% of Maytronics. The company reported a steep drop in revenue and profit compared to Q1 2023 and cut its guidance sharply. The companys orders backlog also plummeted by 48% compared to the end of Q1 last year. Despite this, Maytronics remains the largest manufacturer of pool cleaning products, holding a share of half of its market.
CustomersPublic TradingManagement Changes
growth-positive
מיטרוניקס משלימה את רכישת מנוע הצמיחה בארה"ב תמורת 16 מיליון דולר
Israeli company מיטרוניקס, a manufacturer of robots for cleaning private and public swimming pools, has acquired a full ownership stake in ECCXI, a company specializing in digital retail in the swimming pool sector. The acquisition sees מיטרוניקס increase its stake from 70% to 100%, expanding its presence in the digital commerce sector.
Acquisition
growth-positive
Maytronics to introduce at Piscine Global 2022 the Dolphin LIBERTY™ line
Maytronics, the global leader in robotic pool cleaners, will introduce its new cordless Dolphin LIBERTY™ line of robotic pool cleaners at the upcoming Piscine Global show. The company will also introduce the Dolphin Wave 90i, a new IoT connected Dolphin Wave robotic cleaner for commercial pools. Maytronics specializes in innovative and technology-oriented solutions for swimming pool maintenance. The company operates globally and has subsidiaries in the US, France, Germany, Spain, and Australia.
CustomersPartners
Maytronics to introduce at Piscine Global 2022 the Dolphin LIBERTY(TM) line
growth-positive
Maytronics buys US pool accessories co Backyard
Maytronics Ltd., an Israeli robotic swimming pool cleaner manufacturer, has acquired a 70% stake in US online home swimming pool accessories sales and distribution company Backyard for $16 million, plus $4.5 million in add-ons depending on the 2022 and 2023 performance. The acquisition has a growth-positive impact on Maytronics Ltd. The article discusses the rise in Maytronics share price after the announcement, as well as the performance of the home swimming pool market during the pandemic and recessionary concerns. The event described in the article occurred on July 11, 2022.
Acquisition
growth-positive
Maytronics acquires Orimatech - SPLASH! Magazine
Maytronics has acquired Orimatech, one of its key commercial master dealers of robotic pool cleaners. Orimatech specializes in the sales and service of commercial robotic pool cleaners and associated equipment products. The acquisition allows Maytronics to leverage the capabilities and customer service of Orimatech to continue building on their commercial partnerships in the aquatics industry.
Partners
growth-negative
כך נפרדו עובדי מיטרוניקס מהמנכ"ל שהזניק את המניה ב-830%
The CEO of Maytronics, a company that manufactures robots for cleaning swimming pools, announced his resignation after a 13-year tenure, six of which he served as CEO. The company is now seeking to grant the outgoing CEO compensation amounting to over 1 million shekels related to his retirement, which will bring the cost of his annual transaction to about 3.5 million shekels. The companys share is traded around its peak levels, reflecting a current value of about 9 billion shekels. The main beneficiary of the value increase is the controlling owner of the company, Kibbutz Yizreel, whose current holdings (about 56%) stand at about 5 billion shekels.
Management Changes
growth-positive
הקורונה הזניקה את רווחי מיטרוניקס ליותר מ-100 מיליון שקל ברבעון
Maytronics, a manufacturer of swimming pool cleaning robots, continues to enjoy the effects of the coronavirus and shows nice growth in its financial results. The companys revenues jumped by more than 30% to nearly 500 million shekels and 917 million shekels respectively. The companys net profit climbed by more than 40% to 105 million shekels in the second quarter and to 192 million shekels in the first half of the year. The company also announced the appointment of Sharon Goldenberg as the new CEO.
CustomersManagement Changes
growth-negative
מנכ"ל מיטרוניקס אייל טרייבר פורש מתפקידו
The CEO of מיטרוניקס, אייל טרייבר, is resigning from his position after 6 years. He will remain with the company until the end of 2021 to allow the board to find a replacement.
Management Changes
growth-positive
מיטרוניקס שילשה את שווייה בשנת הקורונה וקובעת יעד חדש: הכפלת המחזור עד 2025
מיטרוניקס, חברת הרובוטים לניקוי בריכות שחייה, נהנתה מביקוש מוגבר ושווי המניות עלה ב-223%. היעד האסטרטגי החדש של החברה הוא להשיג מחזור מכירות של 2.3 מיליארד שקל ב-2025. המיטרוניקס צפויה להיות החברה הגדולה ביותר במגזר הקיבוצי ומובילה עולמית בתחום. שווי השוק של החברה כעת הוא 6.5 מיליארד שקל, וכל אחד מ-295 החברים בקיבוץ יזרעאל הוא בעל מניות בשווי 13.5 מיליון שקל.
CustomersExpand
growth-positive
"קצב בניית הבריכות הפרטיות עלה"; מיטרוניקס מעלה תחזיות
מיטרוניקס, a manufacturer of robotic pool cleaners, has reported strong third quarter results, with a 53.3% increase in revenue compared to the same period in 2019. The companys operating profit jumped by 146.8% due to increased sales, lower robot component prices, and organizational efficiency. The companys CEO attributed the strong results to people staying at home due to the Covid-19 pandemic and investing in private pools. The company also raised its forecast for annual revenues to one billion shekels. The company was also boosted by the acquisition of German distribution company Bunger & Frese earlier this year.
CustomersAcquisition
growth-positive
Refusal to sell Maytronics earned kibbutz billions
Kibbutz Yizreels decision to reject an offer to sell its stake in Maytronics Ltd. in 2012 has proven to be a wise choice. The kibbutz recently sold a 3% stake in the swimming pool robot cleaner company for almost NIS 150 million, adding to the NIS 235 million it earned from a previous stake sale in 2017. Despite the rejection of the offer, Maytronics share price has risen by 2,600% since then. The companys revenue continues to grow, with a 22.6% increase in the second quarter of 2020 compared to the same quarter in 2019. Maytronics swimming pool cleaning robots are exported, and the COVID-19 crisis has boosted sales as more people stay at home and focus on maintaining their pools.
CustomersInvestment
growth-positive
Swimming in cash: These socialist millionaires make robots to clean the pools of the world's wealthy
Maytronics, a pool cleaning robot company owned by a communal kibbutz, has become one of the strongest companies on the Tel Aviv Stock Exchange. The company produces robots that clean around half of the private pools that are not cleaned manually around the world and more than a third of public pools worldwide. The kibbutz holds a 60% stake in the company, whose market capitalization reached NIS 5.5 billion (approximately $1.6 billion). Despite its success, the kibbutz maintains a communal economic model, with all members receiving a stipend regardless of their role in the company.
Public TradingExpand
growth-positive
Robot pool-cleaning co Maytronics reports rapid growth
Maytronics Ltd., a company that manufactures and markets electronic robots for cleaning swimming pools, reported strong revenue and profit growth in the second quarter. The company attributes this growth to the coronavirus crisis, as more pool owners are staying at home and investing in their domestic spaces. Maytronics share price has risen 170% since March and the companys market cap is now NIS 4.9 billion. Revenue in the second quarter was NIS 378 million, up 22.6% from the same quarter in 2019, and net profit was NIS 72.6 million, up 27.6% from the corresponding quarter of 2019.
Customers
https://www.poolandspareview.com.au/content/maintenance/news/maytronics-to-distribute-ozone-swim-domestic-products-152149154
growth-positive
Maytronics Puts Eco-Friendliness in Reach for 10.4 Million Pool Owners
Maytronics U.S. has partnered with Dryden Aqua, Ltd. to introduce eco-friendly pool water treatment solutions. Dryden Aqua is Europes largest manufacturer of water filtration media. Maytronics U.S. is a pioneer in the automatic pool cleaning industry and offers robotic pool cleaners, water treatment systems, and pool safety products. The partnership aims to provide crystal clear pool water, reduced reliance on chlorine, and disinfectant cleansing. The products are certified to meet industry standards for water safety and cleanliness. The article highlights the advantages of Dryden Aquas Activated Filter Media (AFM), which is 300 times more effective at adsorbing fine particles compared to sand. The partnership is expected to contribute to the growth of Maytronics U.S.
Partners
growth-positive
Control the New Dolphin M500 Robotic Pool Cleaner with Bluetooth Technology
Maytronics, the market leader in pool cleaning robots, has introduced the Dolphin M500, a superior cleaner for residential pools. The Dolphin M500 features the MyDolphin App, which allows users to control the robot remotely using a smartphone or tablet. The robot also includes intelligent navigation, ultra-fine filtration, dual-scrubbing brushes, energy efficiency, and a modular design for easy maintenance. Maytronics customers value the time-saving and cost-saving benefits of using Dolphin robots. The Dolphin M500 was showcased at the Retail Summit in January 2017. Maytronics is known for its innovation and high-quality design in the field of automatic pool cleaning.
CustomersPartners
growth-positive
Kibbutz pool-cleaning robot co Maytronics worth NIS 1b
Maytronics Ltd., the Israeli maker of pool-cleaning robots, reported a 26% growth in revenue in the second quarter. The company reached NIS 180 million in revenue, a 26% jump, thanks to a searing summer and the successful launch of a new line of robots. CEO Yuval Beeri will step down next month after seven years in the role. The value of Maytronics shares rose 7% in response to the report, reaching a 50% increase within a year and 340% over the last 3 years. The companys stock value has pushed its worth to NIS 1.1 billion. Eyal Tryber will replace Beeri as CEO, and a shareholders meeting will be held next month to approve the terms of Beeris retirement package and Trybers employment terms.
CustomersManagement Changes
growth-positive
Socialist Zionist robot pool cleaners: the rise of Israel's Maytronics
Maytronics, the Kibbutz Yizre’el-owned company that makes pool-cleaning robots, has experienced significant sales growth and profits. The company has a 37% market share in the automated pool-cleaning market, which is worth around $300 million annually. Maytronics has plans to expand into other pool equipment markets and develop new products, such as a water treatment system and an integrated security system for pools. The company aims to double its sales in five years and increase its operating margin. Maytronics is also considering setting up subsidiaries in other major Southern Hemisphere markets. The companys manufacturing process is based in Israel and employs 250 to 400 workers. The kibbutz that owns Maytronics has maintained a policy of noninterference in the companys operations.
CustomersExpand
Maytronics Team
Employee Info
| Employees (range) | 500+ |
| Exact count | 660 |
| Team members | 6 |
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Maytronics Internal
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Admin Info
| Confidence | 101/100 |
| Missing | funding rounds, markets |
| BI Verification | RPA |
| Registrar ID | 511527202 |
| Crunchbase | maytronics |
| Phone | +97246598111 |
| Last updater | Maor Perlov |
| Updater email | maor.perlov@sncentral.org |
| Last update | 2023-01-22T00:00:00.000Z |
| Created | 2014-08-24T00:00:00.000Z |
| Claimed | Yes |
| Status detail | Public on TASE on Jan, 2004<br> |