Moodify

growth-positive

Israeli startup Moodify has raised $8 million in equity financing, with key investor Procter & Gamble. The company has developed a platform in collaboration with Weizmann Institute researchers that enables molecular-level accurate control in the design of scent. Moodifys technology uses neural network machine learning to digitally communicate and print scents via the internet. The funding will be used to enhance Moodifys AI capabilities and recruit additional R&D employees.

growth-positive

Moodify, an Israeli startup, is researching active scents that can increase driver alertness and create more pleasant rideshare experiences. Toyota AI Ventures has invested $1 million in the company. Moodifys scents are engineered to stimulate specific tissue in the nose and have been developed through a decade of research. The company has released its first formula, Moodify White, which acts as white noise for the nose to eliminate bad odors. The scent is effective for approximately a month and can be tailored for different spaces. Moodify is also developing three other formulas, including Moodify Green for improving awareness and increasing alertness, Moodify Red for drowsiness monitoring, and Moodify Blue for reducing aggression and stress.

growth-positive

Valeo and Moodify have announced their collaboration to bring a solution for car malodor to the market. The solution, called Moodify White, is based on 10 years of research and effectively masks foul smells in cars. The first version of Moodify White will be released in early 2020. Valeos expertise in cabin air quality solutions combined with Moodifys technological capacity allows them to address the problem of bad smells in cars. The collaboration is supported by investors Toyota AI Ventures and Next Gear Ventures.

growth-positive

Israeli startup Moodify aims to replace traditional car fresheners with its high-tech scent technology. The companys first product, Moodify White, uses custom scents to temporarily affect how the brain interprets smell, eliminating bad odors. Moodify plans to adopt a razor blade model where dealers or manufacturers install the diffusion unit in cars, and customers can buy replacement cartridges. The company has already received funding from Toyota AI Ventures and Next Gear Ventures. Moodify is also developing other scent products, including Moodify Red, which is designed to wake drivers up, and Green and Blue, which aim to promote alertness and reduce stress. The company has partnerships with automotive supplier Valeo and is in talks with hotels and hospitals.