Namogoo Overview
Namogoo is a digital journey continuity platform that enables online brands to drive their customer journeys forward and clear the path to purchase. Namogoo's platform autonomously adapts to each customer visit in real time, keeping the journey flowing to its destination. Namogoo's Customer Hijacking Prevention identifies and blocks unauthorized ad injections from diverting online shoppers to competitors, immediately lifting conversion rates and revenue. Namogoo's Intent-Based Promotions predicts and individualizes the most effective minimum promotion for each visit, saving eCommerce retailers' margins and strengthening brand equity. Over 150 global brands trust Namogoo to keep their digital journeys hesitation-free and their business on the path to growth. Namogoo has been ranked by Dun & Bradstreet as one of the top three Israeli start-ups to work for in 2019 and 2020.
Cumulative Funding Raised Over Time ($)
$8.0MAug 2017
$13.0MFeb 2015
$28.0MMay 2018
$68.0MOct 2019
Latest News
growth-negative
Namogoo fires half of employees in transition to AI
Israeli startup Namogoo is laying off nearly 30 of its 70 employees, marking its third round of layoffs since 2022. The company is undergoing organizational changes and plans to develop advanced AI technology to assess the intentions of Internet users on shopping websites. Namogoo is considering spinning off activities, either inside or outside the company. The new activity will be managed by the companys founders and will aim to develop advanced AI technology. The company has raised $70 million since its founding and was once valued at $190 million.
LayoffsInvestment
growth-negative
גלובס זירת העסקים של ישראל
Israeli startup Namogoo, which develops software to combat customer hijacking, has reportedly been in talks for a sale worth $100 million. The potential buyers include French company Contentsquare, which is also active in Israel. The reported sale price represents a 47% decrease in value compared to the companys previous funding round in 2019. In addition, Namogoo conducted layoffs in February, leaving the company with 80 employees. The company was founded in 2014 and has raised $79 million to date. Namogoo operates in the e-commerce sector, providing protection against harmful advertising software. The company is a technological partner of Contentsquare, and the two companies have integrated their technologies.
InvestmentPartners
growth-negative
Council Post: Four Strategies For E-Commerce Sellers To Navigate The Downturn
The article discusses the challenges faced by e-commerce companies due to inflation and the global supply chain crisis. It provides strategies for businesses to stay afloat and thrive in these conditions. The strategies include optimizing the on-site experience, increasing brand loyalty, exploring automation in shipping and forecasting, and being honest about delivery times. The impact of the article on Namogoo is growth-negative, as it highlights the difficulties faced by e-commerce companies. The key theme of the article is navigating the economic storm. The key issues discussed are customers, partners, and investment. The article does not mention any specific customers or partners. The date of the event described in the article is not provided. The confidence in the answer is 8.
CustomersPartnersInvestment
growth-negative
Namogoo parting with 15% of workforce in second round of layoffs in less than three months | CTech
Israeli startup Namogoo has announced a second round of layoffs, with 20 employees being let go. This follows a previous round of layoffs in November where 25 employees were laid off. The companys CEO states that the layoffs will make the company profitable immediately. Namogoo, which has raised $81 million to date, provides a digital journey continuity platform and counts brands such as Victorias Secret and Neiman Marcus among its clients.
Layoffs
growth-negative
Namogoo lays off 15% of workforce | CTech
Israeli startup Namogoo has laid off 25 employees, representing 15% of its workforce, as part of a refocusing effort to reach profitability by the middle of next year. The company plans to shift its focus to big and medium-sized companies rather than small companies that require more marketing expenses. Namogoo has raised a total of $81 million in funding, including $15 million in its latest round. Investors in the company include Oak HC/FT Partners LLC, Blumberg Capital, GreatPoint Ventures, and Hanaco Ventures.
Layoffs
| Sector | Business Software |
Funding
| Total funding | $68M |
| Last funding | $40M |
| Stage | Mature |
| Rounds | 4 |
| Investors | 9 |
Team Members
3
Employees: 51-200
Web & Social Links
| Website | wandz.ai |
| Careers | Careers page |
Locations
Ha-Sadna'ot St 8, Herzliya, Israel
54 W 40th St New York, NY
160 Federal St, Boston, MA 02110, USA
137-139 Brent St, London NW4 4DJ, United Kingdom
Photos & Videos
1 item(s)
Namogoo Business
Business models
B2B
Product stage
Released
Employees
51-200
Sector
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce ToolsTarget Customer
ConsumersProfessionals & Gig EconomyOnline RetailersCore Technology
Artificial IntelligenceMachine LearningTags (13)
behavior-analyticsadtechmachine-learningconversion-optimizationonline-retailersgdprartificial-intelligencecustomer-engagementdata-protectionbrand-protectioncustomer-loyaltyecommerceprivacy-protectionSolutions
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Use Cases
Use CasesGeographic Markets
ChileColombiaUnited KingdomArgentinaBrazilNamogoo Financials
$68M
Total funding
Undisclosed
Capital raised
$40M
Last funding
Mature
Funding stage
4
Total rounds
9
Investors
Cumulative Funding Raised Over Time ($)
$8.0MAug 2017
$13.0MFeb 2015
$28.0MMay 2018
$68.0MOct 2019
Private Equity Funding
C Round
Oct 2019
$40M
Oak HC/FT (Lead)
,
Hanaco Ventures, Blumberg Capital, GreatPoint Ventures
B Round
May 2018
$15M
GreatPoint Ventures, Blumberg Capital, Hanaco Ventures, Inimiti
A Round
Aug 2017
$8M
GreatPoint Ventures, Blumberg Capital, Inimiti
Seed
Feb 2015
$5M
Synapse Partners, 83North, Blumberg Capital, Inimiti, Tectonic Ventures, Adler Chomsky & Warsawasky
Mergers & Acquisitions
MNAEvent
Jul 2021
Undisclosed
MNAEvent
May 2020
Undisclosed
Namogoo Lifecycle
Cumulative Funding Raised Over Time
$8.0MAug 2017
$13.0MFeb 2015
$28.0MMay 2018
$68.0MOct 2019
All Events
C Round
Oct 2019
$40M
Oak HC/FT (Lead)
,
Hanaco Ventures, Blumberg Capital, GreatPoint Ventures
B Round
May 2018
$15M
GreatPoint Ventures, Blumberg Capital, Hanaco Ventures, Inimiti
A Round
Aug 2017
$8M
GreatPoint Ventures, Blumberg Capital, Inimiti
Seed
Feb 2015
$5M
Synapse Partners, 83North, Blumberg Capital, Inimiti, Tectonic Ventures, Adler Chomsky & Warsawasky
MNAEvent
Jul 2021
Undisclosed
MNAEvent
May 2020
Undisclosed
Namogoo News
29 articles
growth-negative
Namogoo fires half of employees in transition to AI
Israeli startup Namogoo is laying off nearly 30 of its 70 employees, marking its third round of layoffs since 2022. The company is undergoing organizational changes and plans to develop advanced AI technology to assess the intentions of Internet users on shopping websites. Namogoo is considering spinning off activities, either inside or outside the company. The new activity will be managed by the companys founders and will aim to develop advanced AI technology. The company has raised $70 million since its founding and was once valued at $190 million.
LayoffsInvestment
growth-negative
גלובס זירת העסקים של ישראל
Israeli startup Namogoo, which develops software to combat customer hijacking, has reportedly been in talks for a sale worth $100 million. The potential buyers include French company Contentsquare, which is also active in Israel. The reported sale price represents a 47% decrease in value compared to the companys previous funding round in 2019. In addition, Namogoo conducted layoffs in February, leaving the company with 80 employees. The company was founded in 2014 and has raised $79 million to date. Namogoo operates in the e-commerce sector, providing protection against harmful advertising software. The company is a technological partner of Contentsquare, and the two companies have integrated their technologies.
InvestmentPartners
growth-negative
Council Post: Four Strategies For E-Commerce Sellers To Navigate The Downturn
The article discusses the challenges faced by e-commerce companies due to inflation and the global supply chain crisis. It provides strategies for businesses to stay afloat and thrive in these conditions. The strategies include optimizing the on-site experience, increasing brand loyalty, exploring automation in shipping and forecasting, and being honest about delivery times. The impact of the article on Namogoo is growth-negative, as it highlights the difficulties faced by e-commerce companies. The key theme of the article is navigating the economic storm. The key issues discussed are customers, partners, and investment. The article does not mention any specific customers or partners. The date of the event described in the article is not provided. The confidence in the answer is 8.
CustomersPartnersInvestment
growth-negative
Namogoo parting with 15% of workforce in second round of layoffs in less than three months | CTech
Israeli startup Namogoo has announced a second round of layoffs, with 20 employees being let go. This follows a previous round of layoffs in November where 25 employees were laid off. The companys CEO states that the layoffs will make the company profitable immediately. Namogoo, which has raised $81 million to date, provides a digital journey continuity platform and counts brands such as Victorias Secret and Neiman Marcus among its clients.
Layoffs
growth-negative
Namogoo lays off 15% of workforce | CTech
Israeli startup Namogoo has laid off 25 employees, representing 15% of its workforce, as part of a refocusing effort to reach profitability by the middle of next year. The company plans to shift its focus to big and medium-sized companies rather than small companies that require more marketing expenses. Namogoo has raised a total of $81 million in funding, including $15 million in its latest round. Investors in the company include Oak HC/FT Partners LLC, Blumberg Capital, GreatPoint Ventures, and Hanaco Ventures.
Layoffs
growth-positive
Namogoo acquires Remarkety to expand its digital journey continuity platform
Namogoo, an Israeli company that has developed a Digital Journey Continuity platform, has announced the acquisition of Remarkety, a provider of data-driven email marketing automation solutions for eCommerce. This is Namogoos second strategic acquisition, following the purchase of Personali in early 2020. The acquisition will allow Namogoo to provide complete continuity by engaging customers with personalized multi-channel experiences both on and off-site, and will help the company penetrate the SMB market where Remarkety is already well-established.
Acquisition
growth-positive
Namogoo recognized by Independent Research Firm in 'Digital Experience Optimization' category in Analyst Report
Namogoo, a Digital Journey Continuity Platform, has been listed in The Forrester Tech Tide™: AI and Analytics For Retail, Q2 2021 report. The company was recognized as a vendor under the Digital Experience Optimization category, highlighting the impact and maturity of its platform. Namogoos platform empowers retailers to shape the digital customer journey and increase conversion rates, save margins, and improve brand loyalty. The platform offers two leading solutions: Intent-Based Promotions engine and Customer Hijacking Prevention solution. Over 250 global eCommerce brands trust Namogoo for their digital journeys. The article does not mention any specific customers, investors, or acquisition or investment amounts. The event described in the article occurred on June 9, 2021.
Customers
growth-positive
Namogoo Launches First-of-its-Kind Intent-Based Promotion Machine for eCommerce, Individualizing Incentives for Every Site Visit & Guaranteeing Digital Journey Continuity
Namogoo has launched its Intent-Based Promotions solution, which uses Machine Learning to predict shoppers intent and deliver personalized incentives in real-time. This solution aims to reduce promotion costs by at least 25% while increasing revenue by 15%. It addresses the dissatisfaction of eCommerce brands with current personalized promotions that often provide redundant or excessive offers. Namogoos technology allows retailers to allocate their promotion budget more effectively and protect profit margins. The companys Digital Journey Continuity platform, which prevents customer journey hijacking, has already recovered over $1.6 billion in stolen revenue in 2020. The addition of Intent-Based Promotions will further enhance the customer journey and help eCommerce brands optimize their promotion strategies.
Customers
Namogoo Selected by Marks & Spencer to Help Optimise The Customer Journey on M&S.com
growth-positive
Namogoo Named to the 2020 CB Insights Retail Tech 100 -- List of Most Innovative B2B Retail Startups
Namogoo has been named to CB Insights Retail Tech 100 ranking, which showcases the most promising B2B retail tech companies in the world. The company specializes in customer journey hijacking prevention and helps online brands deliver their customer journey as intended by blocking unauthorized ads injected into web sessions. Namogoos solution has been implemented by leading retailers and has resulted in increased conversion rates and revenue. The Retail Tech 100 cohort consists of startups from 21 countries and has raised over $14 billion in total equity funding. Namogoos inclusion in the ranking is expected to have a positive impact on the companys growth.
Customers
growth-positive
Crocs Increases Online Conversion Rate by over 2% with Namogoo's Customer Journey Hijacking Prevention Solution
Namogoo, a pioneer of Customer Journey Hijacking prevention, has announced that Crocs Inc. is implementing its revenue-boosting technology to ensure distraction-free customer journeys on its website. The deal has resulted in increased conversion rates by blocking injected ads from being displayed to customers on the Crocs site. Namogoo offered first-time customers, including Crocs, access to its technology at no cost during the COVID-19 pandemic. After implementing Namogoos solution, Crocs saw a significant increase in conversion rates and recovered hundreds of thousands of dollars during the trial period. Namogoos technology uses machine learning to identify and block unauthorized ads that divert customers to competitors sites. The company aims to deliver substantial results to its customers and enhance their business metrics and customer journeys.
Customers
growth-positive
Customer journey hijacking prevention tool Namogoo acquires Personali for its behavioural analytics
Namogoo, an Israel-based company that prevents customer journey hijacking, has acquired behavioural analytics company Personali. The terms of the deal were not disclosed. Personali provides AI-powered behavioural analytics tools for personalizing in-site incentives, helping to increase sales. Namogoos platform prevents unauthorized ad injections and helps uncover privacy and compliance risks. The acquisition will enable Namogoo to offer a more robust set of services to e-commerce clients.
PartnersAcquisition
growth-positive
Namogoo: Don't Let Hackers Steal Your Online Sales With Fake Ads
Namogoo, an Israeli company, specializes in combating digital malware known as customer journey highjacking. The company detects and blocks unauthorized product and promotional ads injected into visitor sessions, preventing customers from being diverted to competitors. Namogoos CEO, Chemi Katz, highlighted the growing scope of the problem, with online customer journey hijacking occurring in 15 to 25 percent of online shopping sessions and up to 30 percent during peak holiday seasons. Namogoo has experienced significant revenue growth, with a 300 percent increase from 2016 to 2018. The companys clients include Office Depot, Dollar Shave Club, and the Las Vegas Review-Journal. Namogoo aims to provide clear and safe browsing experiences for both businesses and consumers.
Customers
growth-positive
Namogoo Appoints Liz Ritzcovan as Chief Revenue Officer and Einat Etzioni as Chief Marketing Officer
Namogoo has announced the appointment of Liz Ritzcovan as Chief Revenue Officer and Einat Etzioni as Chief Marketing Officer. These appointments will help the company continue its rapid growth and expand its solutions beyond eCommerce to other online verticals. Ritzcovan and Etzioni bring extensive experience in sales, marketing, and management to their new roles. Namogoo specializes in customer hijacking prevention and aims to optimize customer experience for online brands. The company has been recognized as a Gartner Cool Vendor and was ranked as the Best Israeli Startup to Work For in 2019.
Management Changes
growth-positive
Namogoo Announces Integration With Salesforce Commerce Cloud to Prevent Customer Journey Hijacking
Namogoo has announced its integration with Salesforce Commerce Cloud to protect online businesses from client-side ad injections. This integration allows customers to easily implement Namogoos solution to prevent Customer Journey Hijacking, which disrupts consumer site visits and can cost brands millions of dollars in sales. Namogoos solution monitors web sessions, identifies invasive activity, and prevents it from running. Online brands using Namogoo have seen increases in conversion rates and revenue. The integration with Salesforce Commerce Cloud will help businesses improve their customers experience and protect their sites from unauthorized injected ads.
Customers
growth-positive
Namogoo raises $40M to stop unauthorized ad injections and 'customer journey hijacking'
Namogoo, an Israeli company that prevents customer journey hijacking, has raised $40 million in Series C funding. The funding will be used to expand its client-side platform offerings, starting with the launch of a customer privacy protection solution. Namogoos platform helps online businesses prevent unauthorized ad injections and uncover privacy and compliance risks. It is used by over 150 global brands and has increased conversion rates for retailers by 2-5%. The company has raised a total of $69 million in funding.
Investment
growth-positive
Namogoo Named Dun & Bradstreet's Most Desirable Startup to Work for in Israel
Namogoo, a company fighting against Customer Journey Hijacking, has been ranked as the Best Startup to Work For in Israel by Dun & Bradstreet. The companys client-side platform uses machine learning technology to prevent unauthorized ads from disrupting the online customer journey. Namogoo has experienced significant growth, with a 150% increase in its customer base over the past year. The companys solution is used by leading global brands, including Tumi, Asics, Argos, and Dollar Shave Club. Namogoo has offices in Israel, Boston, and London. The award from Dun & Bradstreet recognizes the companys efforts in creating a positive workplace environment. The report by Dun & Bradstreet evaluated factors such as working conditions, benefits, career development, and overall workplace wellness.
CustomersExpand
growth-positive
Office Tour: NAMOGOO Offices - Herzliya
NAMOGOO, a security solutions company, has implemented urban-styled offices in Herzliya, Israel. The new office design focuses on innovation, future growth, and upgraded work stations. The offices feature open spaces, conference rooms designed as E-COMMERCE stores, and a central recreational area. The design emphasizes employee comfort, well-being, and a healthy lifestyle. The office design was done by Maayan Chayo and the design team.
Expand
growth-positive
Namogoo Spearheads the Israel eCommerce Innovation Virtual Summit 2019, Featuring Live Webinars From Leading Israeli Startups Focusing on Emerging Technologies, Case Studies and Best Practices
Namogoo is hosting the first Israel eCommerce Innovation Virtual Summit from June 24th-June 27th, 2019. The event will feature speakers from Israeli eCommerce and retail startups including Namogoo, Dynamic Yield, Yotpo, Optimove, and Syte, and top executives from retailers Tailored Brands and APMEX.com as well as multinational consulting firm Deloitte. The summit will showcase a range of technological solutions, such as delivering distraction-free online customer journeys, enhancing personalization, superior customer relationship management and visual recognition. The event is sponsored by Microsoft, Deloitte, Israel Export Institute, Coresight Research and the Retail Innovation Club.
PartnersCustomers
growth-positive
TechBytes with Chemi Katz, Co-founder and CEO at Namogoo
Namogoo is a company that is leading the fight against Online Journey Hijacking, a challenge facing e-commerce brands. They have raised $29 million in investments and work with over 100 of the worlds largest online brands. Online Journey Hijacking occurs when unauthorized ads are injected into consumer browsers, costing online brands between 2-5% in annual revenue. Namogoo leverages AI and Machine Learning to prevent and warn against hijacking, using their proprietary code to identify and block unauthorized ads. The companys technology analyzes hundreds of millions of web sessions on a weekly basis. Online Journey Hijacking affects users worldwide, and e-commerce brands can benefit from Namogoos products and services through increased conversion rates, revenue, and brand equity protection. The company predicts that customer experience will be the top priority for online retailers, and AI and Machine Learning will play a crucial role in providing valuable insights and improving online customer journeys.
Customers
growth-positive
Namogoo: Don't Let Hackers Steal Your Online Sales With Fake Ads
Namogoo, an Israeli company, specializes in combating digital malware known as customer journey highjacking. The company detects and blocks unauthorized product and promotional ads injected into visitor sessions, preventing customers from being diverted to competitors. Namogoos CEO, Chemi Katz, states that the problem of online customer journey hijacking is growing exponentially and affects retailers of all sizes. Namogoo has experienced significant revenue growth, with a 300% increase from 2016 to 2018. The companys clients include Office Depot, Dollar Shave Club, and the Las Vegas Review-Journal. Namogoo aims to provide clear and safe browsing for both businesses and consumers.
Customers
Namogoo Named to CNBC's Upstart 100 for its Disruptive Customer Hijacking Prevention Technology
Namogoo Named a 2018 Gartner Cool Vendor in Digital Commerce
growth-positive
Israeli startup Namogoo raises $15 mln, brings total to $29 mln
Israeli startup Namogoo has raised $15 million in a funding round led by Hanaco Venture Capital, bringing their total financing to $29 million. Namogoos technology eliminates unauthorized ads injected on consumer browsers, preventing customer hijacking and protecting online businesses from stolen revenue. The funds will be used to boost adoption of their customer hijacking prevention technology and accelerate the growth of their new product, digital insights, which analyzes third-party services on publisher sites.
Investment
growth-positive
How Namogoo Is Preventing 'Online Journey Hijacking' For Top E-Commerce Brands
Namogoo is a technology company that helps online retailers combat Online Journey Hijacking, a problem where consumers are exposed to unauthorized ads injected into their web browsers. Namogoos machine learning-based technology blocks these injected ads, ensuring a seamless customer journey. The company was founded by Chemi Katz and Ohad Greenshpan, who recognized the opportunity to solve this problem after discovering the impact of ad injections on e-commerce websites. Namogoo has raised $14 million in funding, including $8 million in Series A funding in 2017. The company has successfully implemented its technology for over 50 e-commerce brands, including Tumi and ASICS, resulting in increased conversions and revenue recovery. Namogoo aims to establish itself as a necessary provider for top e-commerce brands and expand into other online business verticals.
CustomersInvestment
Upwork Increases Website Conversions with Namogoo's Online Journey Hijack Prevention Software
growth-negative
Namogoo report gauges digital malware impact on e-tailers
Namogoo has released a benchmark report highlighting the impact of digital malware on e-retailers. The report reveals that 15-25% of shoppers are not experiencing the intended e-commerce customer journey due to digital malware. Client-side digital malware is having a significant impact on e-commerce revenue, with 40-70% of malware ad injections redirecting traffic away from retailers sites. The report also highlights the presence of browser bots that skew site analytics and hide digital malware. The data in the report is based on Namogoos monitoring of 500 million website sessions over a 6-month period. Namogoos CEO, Chemi Katz, emphasizes the need for online businesses to provide an optimal customer experience free from disruptive pop-ups and competing product ads. The report predicts a continued increase in infection rates throughout 2017.
Customers
growth-positive
Exclusive: This Startup Nails $8 Million to Fight Retail Malware
Namogoo, an Israeli-American startup specializing in eradicating malware from e-commerce websites, has raised $8 million in a Series A funding round led by GreatPoint Ventures. The funding brings the total funding, including seed money, to about $14 million. Namogoos software is installed on over 500 million web pages worldwide and helps prevent journey hijacking, where users are redirected to other sites without their knowledge. The companys technology runs on Amazon, Microsoft, and Google public cloud infrastructures. The funding will be used to expand sales and marketing efforts.
Investment
growth-positive
Israeli website security co Namogoo raises $5m
Israeli website security company Namogoo has raised $5 million in investment led by Blumberg Capital, 83North Venture Capital, Inimity VC, Adler-Chomsky ad agency, and Founders Guild. Namogoo aims to solve the problem of client-side injected malware and estimates that 15%-30% of online users are infected with malware. The company was founded in 2014 and has nine employees in its Raanana offices.
Investment
Namogoo Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 65 |
| Team members | 3 |
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Admin Info
| Confidence | 100/100 |
| Missing | markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 515120467 |
| Crunchbase | namogoo |
| Phone | +972772201337 |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-04-10T00:00:00.000Z |
| Created | 2015-01-01T00:00:00.000Z |
| Claimed | Yes |