Nielsen

Nielsen Overview

Nielsen is a global measurement and data analytics company that provides insights into what consumers watch, listen to, and buy. Nielsen's services include media and marketing measurement, audience measurement, consumer behavior tracking, and market research Nielsen Israel has been conducting market research in Israel since 1994. In 2016, the company launched its Marketing Cloud (NMC), which is a cloud-based platform designed to help marketers manage their advertising spending across all types of media. As part of this initiative, Nielsen acquired an Israeli startup called eXelate, which specializes in third-party data collection for use in digital media. The expertise of eXelate's team helped to build the software infrastructure for the NMC, enabling it to offer a range of powerful applications for marketers. In 2017, Nielsen acquired an Israeli company called vBrand, which specializes in using artificial intelligence (AI) to analyze sports sponsorships and help brands measure the impact of their sponsorship deals. The acquisition was part of Nielsen's effort to expand its sports marketing capabilities and offer more advanced analytics and insights to clients. With vBrand's AI technology, Nielsen was able to provide more accurate and real-time data on sponsorship performance, helping brands to make better-informed decisions about their marketing strategies.

Latest News

Feb 22, 2024 · en.globes.co.il

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Nielsen to close Israel development center

Nielsen, a US-based information and data measurement firm, is closing its Israel office and transferring development operations to India. This move is part of a broader strategy to balance expenditure and revenue, following a 9% global workforce reduction reported last September. Nielsen, known for its audience measurement system, acquired Israeli companies eXelate and vBrand in the past to enhance its data analytics capabilities. Despite the closure, Nielsen will maintain some operations in Israel. The company was acquired by a consortium of private investors for $16 billion in 2022.

LayoffsAcquisition

Aug 8, 2022 · finance.walla.co.il

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Nielsen ישראל מתרחבת ומגייסת עובדים לשורות החברה - וואלה! כסף

Nielsen, a global leader in market measurement and data analytics, is expanding its development center in Israel. The company is actively recruiting professionals across various roles, including DevOps, Full Stack, FrontEnd, BackEnd, Python, and Machine Learning, due to a rapid increase in demand for its services and products. Nielsen Israel, which operates as a research and development hub, focuses on innovation and big data analytics, providing insights for digital advertising and sponsorship markets. The company emphasizes a work-life balance, offering flexible work arrangements and unlimited vacation days. Nielsen Israels development center is built on the foundation of Israeli startups acquired by Nielsen, such as Exelate Media and VBrand, which specialize in big data and AI-driven platforms.

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Apr 4, 2019 · www.calcalistech.com

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Nielsen Pulling Out of Israel

Nielsen Holdings PLC will cease its data measurement services in Israel by the end of April, after 22 years of operation. This decision was communicated to its customers in Israel. Despite this cessation, Nielsen will continue to operate its Israel-based early-stage incubator and investment fund, Nielsen Innovate (NIF), which was established in 2013. The move indicates a strategic shift in Nielsens operations in Israel, focusing on nurturing early-stage ventures through its incubator and investment activities.

CustomersInvestment

Mar 5, 2015 · www.timesofisrael.com

Nielsen buys Israeli data firm eXelate for $200 million

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1

Employees: 51-200

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Derech Menachem Begin 121, Tel Aviv-Yafo, Israel

Derech Menachem Begin 121, Tel Aviv-Yafo, Israel

Derech Menachem Begin 121, Tel Aviv-Yafo, Israel

New York, NY, USA

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