oolo AI Overview
Oolo is a digital platform designed to identify and examine unusual data patterns. At its core, the system uses machine learning to recognize these patterns and then translates them into potential business opportunities that users can understand and act upon. Essentially, oolo acts as a bridge between complex data dynamics and practical business decisions. When the system identifies significant changes or trends in data related to growth and revenue generation, it notifies users. This way, oolo helps businesses make informed decisions by converting intricate data findings into clear business directives.
Cumulative Funding Raised Over Time ($)
$6.0MMar 2020
Latest News
growth-positive
AppsFlyer acquires oolo, developer of AI-powered user acquisition and monetization platform | CTech
AppsFlyer, an Israeli unicorn company that provides marketing measurement, attribution, and data analytics, has acquired oolo, an Israeli startup that has developed an AI-powered user acquisition and monetization decision-making platform. The deal is an all-stock deal worth several tens of millions of dollars. This acquisition is AppsFlyers second in two months, following its purchase of devtodev, a full-cycle data analytics solution for game and app developers. All employees of oolo will be integrated into AppsFlyer and oolo will operate as “oolo by AppsFlyer.”
Acquisition
growth-positive
Ten companies to watch for their innovation, growth and competitive advantage
The article discusses ten high-growth companies that have built a moat based on their unique offerings and creativity. These companies include Scam Detector, a platform dedicated to unveiling global scams; Oolo.io, which offers anomaly detection and business intelligence for advertisers and publishers; RMT Wealth Management, a financial planning and accounting firm; AQuest Wealth, a financial services firm; Tribal Scale, a global innovation firm; Zero Circle, a B2B green finance marketplace; Refermate, an online shopping platform; Rwazi, a market intelligence platform; ShipX, a delivery solutions provider; and CSM Practice, a customer success strategy firm.
CustomersPartnersInvestmentAcquisitionExpand
growth-positive
How oolo AI Is Accelerating the Pace of App Analytics - Business Tech Daily
Israeli startup oolo is aiming to transform the business intelligence sector with its AI-driven analytics solution. The companys platform is designed to help businesses operationalize their data more effectively, with a particular focus on ad monetization. The system uses machine learning to model and contextualize data, before feeding it into a predictive matrix. This allows oolo to identify potential issues and opportunities, and provide businesses with actionable insights. The company claims its clients have seen an average revenue uplift of 5-14%.
CustomersInvestment
growth-positive
Top 5 Best Monitoring Software Companies in 2023
The article discusses the importance of monitoring software companies in todays digital age. These companies provide tools that help businesses track, measure, and analyze data from various sources to gain insights into their products and services performance, customer behavior, and market trends. This allows businesses to optimize their operations, boost revenue, and increase customer satisfaction. The article also lists the top 5 monitoring software companies in 2023, which include Domo, LogicMonitor, Revenera, KaiAnalytics, and oolo AI.
CustomersPartners
growth-positive
oolo AI Launches Automated A/B Test Monitoring
oolo AI, a company offering AI-powered alerting and analytics for digital publishers and advertisers, has extended their Deep Monitoring to A/B tests. The system processes large amounts of data to detect anomalies and their potential business impact. The companys offering is aimed at monetization and growth teams in the digital publishing industry, a $333B market. oolo uses AI and context-aware relationship mapping to help publishers monitor, maintain, and maximize their value chain. The companys automated A/B test monitoring helps publishers reach conclusions quicker and more accurately.
CustomersExpand
| Sector | Business Software |
Funding
| Total funding | $6M |
| Last funding | $6M |
| Stage | Acquired |
| Rounds | 1 |
| Investors | 3 |
Team Members
4
Employees: 1-10
Web & Social Links
| Website | www.oolo.io/ |
Locations
Ha-Tidhar St 5, Fl 10, Ra'anana, Israel
Photos & Videos
1 item(s)
oolo AI Business
Business models
B2B
Product stage
Released
Employees
1-10
Sector
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsIT, R&D & Data SolutionsData Analysis & Decision SupportTarget Customer
Media & EntertainmentMediaGaming IndustryContent ProductionEnterprise & Professional ServicesMarketing & SalesAdvertisingCore Technology
Platforms & InterfacesMobileWebSoftwareArtificial IntelligenceMachine LearningDeep LearningTags (4)
adtechmonitoringsoftware-applicationsartificial-intelligenceSolutions
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{"title":"Digital Analytics","description":"AI-powered platform that automatically detects and diagnoses data quality issues in Universal Analytics (UA) and Google Analytics 4 (GA4) to ensure accurate reporting and decision-making, preventing misinformed strategies and wasted ad spend.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":4,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Customer Acquisition","value":3,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Risk Mitigation","value":4,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Talent Development","value":3,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
{"title":"AdTech / Mobile App Monetization","description":"oolo AI provides an AI-powered platform for mobile app developers and publishers to monitor, analyze, and optimize ad monetization performance by detecting anomalies, identifying root causes, and uncovering revenue opportunities.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":4,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Customer Acquisition","value":1,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Negligible / Incidental","content":"No discernible or only trivial positive effect; status-quo unchanged."}},{"name":"Risk Mitigation","value":3,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Talent Development","value":3,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
Use Cases
Using oolo to Seize UA Opportunities — Real World ExamplesUsing oolo to Find & Fix UA Problems — Real World ExamplesUsing oolo To Boost Ad Monetization EffortsGeographic Markets
Globaloolo AI Financials
$6M
Total funding
Undisclosed
Capital raised
$6M
Last funding
Acquired
Funding stage
1
Total rounds
3
Investors
Cumulative Funding Raised Over Time ($)
$6.0MMar 2020
Private Equity Funding
Seed
Mar 2020
$6M
S Capital VC (Lead)
,
2B.VC, Rami Beracha
Public Offering / Exit
MNAEvent
Dec 2023
Undisclosed
oolo AI Lifecycle
Cumulative Funding Raised Over Time
$6.0MMar 2020
All Events
Seed
Mar 2020
$6M
S Capital VC (Lead)
,
2B.VC, Rami Beracha
MNAEvent
Dec 2023
Undisclosed
oolo AI News
10 articles
growth-positive
AppsFlyer acquires oolo, developer of AI-powered user acquisition and monetization platform | CTech
AppsFlyer, an Israeli unicorn company that provides marketing measurement, attribution, and data analytics, has acquired oolo, an Israeli startup that has developed an AI-powered user acquisition and monetization decision-making platform. The deal is an all-stock deal worth several tens of millions of dollars. This acquisition is AppsFlyers second in two months, following its purchase of devtodev, a full-cycle data analytics solution for game and app developers. All employees of oolo will be integrated into AppsFlyer and oolo will operate as “oolo by AppsFlyer.”
Acquisition
growth-positive
Ten companies to watch for their innovation, growth and competitive advantage
The article discusses ten high-growth companies that have built a moat based on their unique offerings and creativity. These companies include Scam Detector, a platform dedicated to unveiling global scams; Oolo.io, which offers anomaly detection and business intelligence for advertisers and publishers; RMT Wealth Management, a financial planning and accounting firm; AQuest Wealth, a financial services firm; Tribal Scale, a global innovation firm; Zero Circle, a B2B green finance marketplace; Refermate, an online shopping platform; Rwazi, a market intelligence platform; ShipX, a delivery solutions provider; and CSM Practice, a customer success strategy firm.
CustomersPartnersInvestmentAcquisitionExpand
growth-positive
How oolo AI Is Accelerating the Pace of App Analytics - Business Tech Daily
Israeli startup oolo is aiming to transform the business intelligence sector with its AI-driven analytics solution. The companys platform is designed to help businesses operationalize their data more effectively, with a particular focus on ad monetization. The system uses machine learning to model and contextualize data, before feeding it into a predictive matrix. This allows oolo to identify potential issues and opportunities, and provide businesses with actionable insights. The company claims its clients have seen an average revenue uplift of 5-14%.
CustomersInvestment
growth-positive
Top 5 Best Monitoring Software Companies in 2023
The article discusses the importance of monitoring software companies in todays digital age. These companies provide tools that help businesses track, measure, and analyze data from various sources to gain insights into their products and services performance, customer behavior, and market trends. This allows businesses to optimize their operations, boost revenue, and increase customer satisfaction. The article also lists the top 5 monitoring software companies in 2023, which include Domo, LogicMonitor, Revenera, KaiAnalytics, and oolo AI.
CustomersPartners
growth-positive
oolo AI Launches Automated A/B Test Monitoring
oolo AI, a company offering AI-powered alerting and analytics for digital publishers and advertisers, has extended their Deep Monitoring to A/B tests. The system processes large amounts of data to detect anomalies and their potential business impact. The companys offering is aimed at monetization and growth teams in the digital publishing industry, a $333B market. oolo uses AI and context-aware relationship mapping to help publishers monitor, maintain, and maximize their value chain. The companys automated A/B test monitoring helps publishers reach conclusions quicker and more accurately.
CustomersExpand
growth-positive
Automating the Monitoring of the Ad Value Chain. How oolo Provides Anomaly Detection with a Business Brain
Israeli startup oolo is changing the way publishers and advertisers approach monetization and growth by providing data insights. The companys technology automatically scans ad, revenue, and related data to detect anomalies and alert users to business problems and opportunities. It also offers A/B test monitoring and a UA suite to help advertisers monitor performance and optimize spend. The company claims to have reduced the workload by 85% by automating data review and analysis. Major brands including Major League Baseball, ironSource, Voodoo, Outfit7, Scopely, and TapNation are endorsing oolos Deep Monitoring solution.
CustomersExpand
growth-positive
oolo unveils automated UA monitoring to help app marketers maximize ROAS | Game Industry News
App monetization monitoring and workflow enablement platform, oolo, has launched a new user acquisition (UA) product. The product extends oolos automated data review and interpretation capabilities to user acquisition efforts. It can detect abnormal drops or spikes in installs and alert the relevant manager, identifying the specific sources and creatives responsible. The move into the UA space is part of oolos long-term strategy. The company believes that UA and monetization are two sides of the same coin and should not be operationally separated. The new product aims to bridge the gap for growth teams by breaking down silos, unifying data streams, and automatically delivering intelligent insights.
CustomersExpand
growth-positive
oolo is Changing the Way App Businesses Invest their Time and Talent
In an interview, Marc Bearman, VP Commercial at oolo, discusses the companys growth strategy and its unique offerings for app developers and publishers. oolo uses proprietary machine learning technology to model healthy data patterns, predict performance, and detect anomalies. The companys technology reduces the need for manual monitoring and surfaces only genuine, contextually-relevant anomalies. oolo recently released its flagship UA product and plans to expand into the UA space. Bearman believes that as daily data reviews become less viable through manual means, more businesses will turn to oolo.
CustomersExpand
growth-positive
The AI Solution That's Changing How Media Companies Do Business | calcalist 360
oolo, a startup founded by Brener and Yaniv, aims to provide media companies with the technological tools to automatically monitor data and ensure revenue health across various channels. The company was created in response to the complexity of turning traffic into ad revenue, a process that often betrays media brands due to its intricate and ever-changing nature. oolos approach is industry-specific, offering pre-loaded industry context, business dependencies, and operational controls. The company claims its ad revenue and delivery forecasts are 30% more accurate than Googles. Major brands like Major League Baseball and Voodoo are already using oolos services.
AcquisitionCustomers
growth-positive
Ad Revenue Monitoring Startup Oolo Raises $6 Million
Israel-based data monitoring startup Oolo AI Ltd. has raised $6 million in a funding round led by S Capital. The company plans to use the funding to expand its sales and development teams. Oolo develops an AI system that autonomously monitors ad performance on media outlet websites to identify potential monetization issues. The current manual monitoring practice is slow and leads to revenue loss. Oolos software connects directly to data sources and analyzes the system to detect anomalies. Oolo was founded by Yuval Brener and Roey Yaniv, who have previous experience in the interactive video industry. The funding round was seen as a positive growth opportunity for Oolo.
InvestmentExpand
oolo AI Team
Employee Info
| Employees (range) | 1-10 |
| Exact count | 7 |
| Team members | 4 |
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oolo AI Internal
Recent Updates
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Admin Info
| Confidence | 100/100 |
| Missing | markets |
| BI Verification | Hilla Gorokhovsky |
| Registrar ID | 514667153 |
| Crunchbase | oolo |
| Creator | Jenny Sotnik-Talisman |
| Creator email | genys30@yahoo.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-10-17T00:00:00.000Z |
| Created | 2019-11-05T00:00:00.000Z |
| Status detail | Acquired by AppsFlyer on Dec, 2023 |