Optimove Overview
Optimove uses a real-time customer data platform to autonomously transform customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company's technology suite enables the smart orchestration, measurement, and optimization of highly personalized multi-channel campaigns at scale, resulting in improved customer experience, retention, and lifetime value. Optimove is used by hundreds of brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J. Jill, Stitch Fix, Talkspace, and Sweaty Betty. Optimove employs over 250 people in its New York, London, Singapore, and Tel Aviv offices. In 2020, Optimove acquired real-time event streaming platform Axonite, and in 2018, Optimove acquired DynamicMail. Optimove was recognized as a niche player in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs and as a Strong Performer in the 2019 Forrester Wave for Cross Channel Campaign Management.
Cumulative Funding Raised Over Time ($)
$20.0MSep 2016
$95.0MSep 2021
Latest News
growth-positive
Pini Yakuel, founder and CEO of Optimove, spoke to Yael Meretyk Hanan, CEO and co-founder of Pelles.ai, about how he bounced back from crisis. "The way I got through it was by putting my head down and getting to work. I reanalyzed everything, asked myself what went wrong, and identified what could be fixed."
The article discusses a conversation between Pini Yakuel, CEO of Optimove, and Yael Meretyk Hanan, CEO of Pelles.ai, as part of the Growth+ project. Yakuel shares his experience of overcoming a significant crisis in 2018 when Optimove faced issues like buggy software releases and organizational problems. By 2021, Optimove secured an investment reflecting a successful turnaround. The discussion highlights the importance of managing mental challenges, expectations, and resources for entrepreneurs. Meretyk Hanan shares her challenges during a war, balancing personal and professional responsibilities. The article emphasizes the value of resilience, focus, and learning from experienced entrepreneurs to drive growth.
Investment
Optimove Acquires Gamification Solution Provider Adact to Bolster its AI-Orchestrated Gamification Capabilities
growth-positive
Israeli AI Can Identify People With Gambling Addictions
Israeli startup Optimove has developed an AI system that helps betting websites identify users with a potential gambling addiction. The system analyzes behavior patterns and gives each user a risk rating. If users are highly at-risk, they receive targeted messages encouraging them to take a break or get help. The AI is already being used by major gaming companies. Optimove has raised $95 million to date.
Customers
growth-positive
למרות המלחמה - אופטימוב הרחיבה פעילות באוקראינה וקלטה צוותי פיתוח חדשים - וואלה! כסף
Optimove, a startup company, has expanded its operations in Ukraine despite the war and has recruited new development teams. The company currently employs 33 workers in Kyiv and Vinnytsia, with some of them being promoted to team leaders. Optimove sees Ukraine as part of its global growth strategy and has invested in recruitment campaigns to find suitable employees. The companys platform helps over 500 companies in various industries with marketing strategies and personalized campaigns. It utilizes artificial intelligence to determine the most effective message for each customer. Optimove was founded in 2009 and currently has 440 employees in Israel, the US, and Europe. The company aims to build a long-term working relationship with its Ukrainian employees.
Expand
growth-positive
Optimove acquires cloud-based personalization platform Graphyte for $40 million CTech
CRM marketing platform Optimove has acquired British company Graphyte and provider Kumulos. The combined purchase price of the two deals is believed to be around $50 million, with Graphyte accounting for around $40 million of the sum. The acquisitions strengthen Optimoves position as a comprehensive CRM marketing platform. Optimoves Customer Data Platform unifies all customer data from all sources, while Graphyte adds real-time content recommendations and Kumulos enhances journey orchestration engine with native mobile capabilities. Optimove was founded in Tel Aviv in 2012 and has raised $95 million in funding. The company currently employs 370 people.
Acquisition
| Sector | Business Software |
Funding
| Total funding | $95M |
| Last funding | $75M |
| Stage | B |
| Rounds | 2 |
| Investors | 2 |
Team Members
4
Employees: 500+
Web & Social Links
| Website | www.optimove.com |
| Careers | Careers page |
Locations
HaShlosha St 2, Tel Aviv-Yafo, Israel
217 W 21st St, New York, NY 10011, USA
91-93 Great Eastern Street, London, UK
Photos & Videos
2 item(s)
Optimove Business
Business models
B2B
Product stage
Released
Employees
500+
Sector
Business SoftwareIT, R&D & Data SolutionsProduct Development ToolsData Analysis & Decision SupportSoftware Development ToolsTarget Customer
Financial ServicesFinancial InstitutionsConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesMarketing & SalesAdvertisingCore Technology
Artificial IntelligenceNatural Language ProcessingTags (18)
customer-engagementmarketingpersonalizationcustomer-retentioncustomer-loyaltycampaign-optimizationpredictive-marketingbehavior-analyticssaasadvertisingartificial-intelligenceecommerceconversion-optimizationbig-data-analyticsfinancial-institutionsnatural-language-processingretailersonline-retailersGeographic Markets
GlobalOptimove Financials
$95M
Total funding
Undisclosed
Capital raised
$75M
Last funding
B
Funding stage
2
Total rounds
2
Investors
Cumulative Funding Raised Over Time ($)
$20.0MSep 2016
$95.0MSep 2021
Private Equity Funding
B Round
Sep 2021
$75M
Summit Partners (Lead)
,
IGP - Israel Growth Partners
A Round
Sep 2016
$20M
IGP - Israel Growth Partners
Mergers & Acquisitions
MNAEvent
Mar 2025
Undisclosed
MNAEvent
Jul 2022
$40M
MNAEvent
Mar 2022
$10M
MNAEvent
Feb 2020
Undisclosed
MNAEvent
May 2018
Undisclosed
Optimove Lifecycle
Cumulative Funding Raised Over Time
$20.0MSep 2016
$95.0MSep 2021
All Events
B Round
Sep 2021
$75M
Summit Partners (Lead)
,
IGP - Israel Growth Partners
A Round
Sep 2016
$20M
IGP - Israel Growth Partners
MNAEvent
Mar 2025
Undisclosed
MNAEvent
Jul 2022
$40M
MNAEvent
Mar 2022
$10M
MNAEvent
Feb 2020
Undisclosed
MNAEvent
May 2018
Undisclosed
Optimove News
24 articles
growth-positive
Pini Yakuel, founder and CEO of Optimove, spoke to Yael Meretyk Hanan, CEO and co-founder of Pelles.ai, about how he bounced back from crisis. "The way I got through it was by putting my head down and getting to work. I reanalyzed everything, asked myself what went wrong, and identified what could be fixed."
The article discusses a conversation between Pini Yakuel, CEO of Optimove, and Yael Meretyk Hanan, CEO of Pelles.ai, as part of the Growth+ project. Yakuel shares his experience of overcoming a significant crisis in 2018 when Optimove faced issues like buggy software releases and organizational problems. By 2021, Optimove secured an investment reflecting a successful turnaround. The discussion highlights the importance of managing mental challenges, expectations, and resources for entrepreneurs. Meretyk Hanan shares her challenges during a war, balancing personal and professional responsibilities. The article emphasizes the value of resilience, focus, and learning from experienced entrepreneurs to drive growth.
Investment
Optimove Acquires Gamification Solution Provider Adact to Bolster its AI-Orchestrated Gamification Capabilities
growth-positive
Israeli AI Can Identify People With Gambling Addictions
Israeli startup Optimove has developed an AI system that helps betting websites identify users with a potential gambling addiction. The system analyzes behavior patterns and gives each user a risk rating. If users are highly at-risk, they receive targeted messages encouraging them to take a break or get help. The AI is already being used by major gaming companies. Optimove has raised $95 million to date.
Customers
growth-positive
למרות המלחמה - אופטימוב הרחיבה פעילות באוקראינה וקלטה צוותי פיתוח חדשים - וואלה! כסף
Optimove, a startup company, has expanded its operations in Ukraine despite the war and has recruited new development teams. The company currently employs 33 workers in Kyiv and Vinnytsia, with some of them being promoted to team leaders. Optimove sees Ukraine as part of its global growth strategy and has invested in recruitment campaigns to find suitable employees. The companys platform helps over 500 companies in various industries with marketing strategies and personalized campaigns. It utilizes artificial intelligence to determine the most effective message for each customer. Optimove was founded in 2009 and currently has 440 employees in Israel, the US, and Europe. The company aims to build a long-term working relationship with its Ukrainian employees.
Expand
growth-positive
Optimove acquires cloud-based personalization platform Graphyte for $40 million CTech
CRM marketing platform Optimove has acquired British company Graphyte and provider Kumulos. The combined purchase price of the two deals is believed to be around $50 million, with Graphyte accounting for around $40 million of the sum. The acquisitions strengthen Optimoves position as a comprehensive CRM marketing platform. Optimoves Customer Data Platform unifies all customer data from all sources, while Graphyte adds real-time content recommendations and Kumulos enhances journey orchestration engine with native mobile capabilities. Optimove was founded in Tel Aviv in 2012 and has raised $95 million in funding. The company currently employs 370 people.
Acquisition
growth-positive
CRM marketing startup Optimove raises $75M
Optimove, a CRM software provider, has raised $75 million in a funding round led by Summit Partners. The funding will be used for strategic mergers and acquisitions, product R&D, and hiring. The company aims to double its headcount over the next two years. The CRM industry is projected to be worth $113.46 billion by 2027. Optimoves platform leverages AI to discover customer segments and manage marketing communications. The software is used by over 500 brands in various industries. Optimove has raised a total of $95 million in venture capital to date.
InvestmentExpand
growth-positive
Optimove launches real-time segmentation capabilities for its CRM journeys
CRM marketing tool Optimove has launched new real-time segmentation capabilities, powered by its AI-driven orchestration technology. These capabilities were acquired through the integration of Axonite, a real-time event streaming platform. Optimove uses real-time customer data to provide actionable insights for customer-facing businesses. The new capabilities allow brands to analyze and segment customers, as well as enhance communication. By combining historical, real-time, and predictive data, Optimove offers CRM marketers robust targeting capabilities. The company aims to help brands increase customer value and scale their CRM marketing efforts. Optimove has previously raised $20 million in a series A round and is used by brands such as Staples and Deezer.
Acquisition
growth-positive
Optimove and Dynamic Yield Announce Integration
Optimove and Dynamic Yield have announced a strategic integration that allows brands to ensure personalized marketing treatment across channels. The partnership unlocks personalization and optimization of marketing campaigns and customer experiences throughout the entire customer lifecycle. Marketers can leverage Optimoves multichannel orchestration and optimization capabilities with Dynamic Yields real-time personalization technology. The integration enables enriched customer profiles with real-time data, multichannel personalization and orchestration, and a continuous optimization loop. By aligning customer touchpoints and providing personalized experiences, brands can increase customer loyalty and lifetime value.
Partners
BlueRibbon seals strategic Optimove partnership - CasinoBeats
growth-positive
Optimove Acquires Event Streaming Startup Axonite
Israeli data-based marketing company Optimove has acquired event streaming startup Axonite. The financial details of the acquisition were not disclosed, but the deal is estimated to be worth several million dollars. Optimove provides data and analytics-based services for customer marketing plans and has raised $20 million to date.
Acquisition
Pini Yakuel: Optimove - Betting Industry's altered marketing agenda requires a real-time rethink
Optimove expands real-time dynamics to help betting meet new marketing demands
growth-positive
Marketing Company Optimove Hires Former Hewlett Packard Executive
Optimove, a data-based marketing company, has appointed Rachel Shehori as vice president of research and development. Shehori, a former executive at Hewlett Packard Enterprise, will lead the development of Optimoves data collection and processing system. The company, founded in 2009, provides data and analytics-based services for customer marketing plans. Optimove raised $20 million in a funding round in 2016.
Management Changes
growth-positive
Unilever Taps Optimove for Marketing Technology
Optimove, a data-based marketing company, has signed a deal with multinational consumer goods company Unilever to use its technology in marketing operations. This partnership is a growth-positive move for Optimove. The key theme of the article is a new partnership. The key issues discussed in the article are Partners and Expand. The article mentions that Optimove has also signed deals with Diane von Furstenberg, Hanna Andersson, and Spanx Inc. Optimove is in the process of recruiting 60 new employees in Israel. The date of the event described in the article is not mentioned. My confidence in this answer is 8/10.
PartnersExpand
growth-positive
Office Tour: Optimove Offices - Tel Aviv
Optimove, a marketing software company, has settled into their new Tel Aviv-based offices designed by Studio Roy David. The companys mission is to help marketers drive measurable growth by transforming customer data into actionable insights. The design concept of the office space combines the worlds of science and creation, with sharp and rigid geometry representing science and organic patterns representing creation. The circular structure of the Adgar 360 Tower influenced the overall layout, and elements inspired by the Ripple Effect were incorporated. The office design also pays homage to the companys humble beginnings in HaTikva. Vibrant brand colors were integrated throughout the space to reflect the companys success and energy.
Expand
growth-positive
Optimove Expands Email Capabilities with Acquisition of the DynamicMail Business from PowerInbox
Optimove has acquired the DynamicMail business from PowerInbox, a leader in email real-time personalization and dynamic subscriber engagement. The acquisition strengthens Optimoves existing email capabilities and provides advanced email solutions for smart marketing teams. The acquired dynamic email innovations include real-time database reach and personalized optimization, allowing marketers to ensure that their emails refer only to relevant products and services. Optimoves acquisition of DynamicMail demonstrates the companys commitment to offering smart marketers a scientific approach to relationship marketing. The acquisition is expected to contribute to the companys growth.
Acquisition
growth-positive
Optimove Brings Its Customer Retention Artificial Intelligence Engine to Acquisition Marketing with Optimove 6.0
Optimove has released Optimove 6.0, which introduces a new customer lifecycle stage to its product: the visitor. This allows users to automate targeted marketing campaigns for new visitors as precisely as they can for existing customers. The release aims to address the fact that 98% of website visitors never make a purchase, allowing marketers to focus their efforts on the 2% most likely to convert. Optimove 6.0 combines web analytics, look-alike data, machine learning, and artificial intelligence to predict a customers future spend before they make a purchase. The release also aims to bridge the gap between acquisition and retention teams, reducing conflicts of interest and data loss. Optimove predicts that marketers will see a 25% lift in conversion rates with the new product.
Customers
growth-positive
Optimove Announces New CTO to Accelerate Innovative Customer Marketing Through Artificial Intelligence
Optimove has appointed Tal Kedar as its Chief Technology Officer. Kedar will play a key role in shaping Optimoves technology and innovation strategies as the company expands its capabilities to help marketers build a more active and loyal customer base using artificial intelligence. This announcement comes during a banner year for Optimove, with record growth in 2016, raising $20M in private equity funding, expansion into EMEA, and a 70 percent increase in its client base. Kedars extensive background in AI software and technology for retail brands will be invaluable as Optimove aims to stay ahead of its clients needs.
Management ChangesExpand
growth-positive
Optimove Announces Record Growth, Expands Globally
Optimove, provider of the leading Customer Marketing Cloud, announced record growth for 2016, including a 70 percent increase in its client base. The company also announced the official opening of its London office and plans to expand its EMEA business. Optimove expects 2017 to be another high-growth year for the business, and plans to grow the London office to 20 employees by the end of the year.
CustomersExpand
growth-positive
Optimove's New Research May Help Social Gaming Operators with Marketing Strategies - News
Optimove, a customer retention marketing company, has released research on social gaming trends and marketing strategies. The research identifies six types of social gamers and recommends different approaches for each type. The goal is to boost player engagement, loyalty, and retention. The research emphasizes the importance of constantly monitoring player trends and creating targeted campaigns for the right segments.
Customers
growth-positive
Customer marketing cloud co Optimove raises $20m
Optimove, an Israeli customer marketing cloud developer, has closed a $20 million financing round led by Israel Growth Partners (IGP). This is the first funding round for the company, which has experienced three consecutive years of 100% year-over-year growth. The funds will be used to invest in research and development, expand the sales and marketing organization, and aggressively hire in the US market. Optimoves Customer Marketing Cloud is used by over 200 companies and sends more than 4 billion targeted messages to over 900 million customers annually. Moshe Lichtman from IGP will join Optimoves board of directors.
InvestmentExpand
http://www.martechadvisor.com/news/crm/optimove-looks-to-accelerate-us-business-growth-with-new-office-in-nyc/
growth-positive
Israel's Optimove Doubles Up in 2015, Third Year in a Row
Israeli startup Optimove, a player in Customer Marketing, has doubled its revenue year-over-year for a third year in a row. The company also tripled the number of active users on its platform and increased its number of clients by 71 percent. Optimoves platform delivered over 2.6 billion marketing messages to leading brands in 2015. The most-used message delivery channel was Facebook, followed by email, real-time in-platform, SMS, and mobile push. Optimoves CEO, Pini Yakuel, expressed pride in the companys growth and its role in the customer marketing space.
CustomersInvestment
growth-positive
Optimove Upgrades Personalized Customer Marketing Platform - Mobile Marketing Watch
Optimove, a company that provides automated retention marketing solutions, has added real-time marketing capabilities to its platform. This addition allows marketers to deliver personalized messages to individual customers based on real-time activity triggers, increasing customer engagement and loyalty while reducing churn. The new capabilities include end-to-end campaign management tools. The article does not mention any specific partners, customers, valuation amount, acquisition amount, investment amount, layoffs, or date of the event.
Customers
Optimove Team
Employee Info
| Employees (range) | 500+ |
| Exact count | 572 |
| Team members | 4 |
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Optimove Internal
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Admin Info
| Confidence | 101/100 |
| Missing | markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 515245173 |
| Crunchbase | optimove |
| Phone | +97236724546 |
| Creator | Tamar Weiss |
| Creator email | tamar.e.weiss@gmail.com |
| Last updater | Dana Arnon |
| Updater email | dana.arnon@mail.huji.ac.il |
| Last update | 2022-08-23T00:00:00.000Z |
| Created | 2014-07-01T00:00:00.000Z |
| Claimed | Yes |