Oshi Overview
Oshi is an alternative protein company developing an additive manufacturing technology to produce whole-cut fish fillets at low cost and massive scale. The company's mission is to save the oceans and eliminate the consumption of marine animals by providing better fish for humanity. Oshi aims to become the worlds leading seafood brand without ever harming a single fish. The company's first product, Oshi salmon, is made with legume proteins, algae oils, and algae extracts. Oshi salmon is rich in protein, omega-3s, and omega-6s and is free of mercury, microplastics, and antibiotics.
Cumulative Funding Raised Over Time ($)
$2.0MApr 2021
$2.0MJan 2024
$14.5MMar 2022
Latest News
growth-positive
Four Seasons Hotel Dives Into Premium Vegan Seafood in San Francisco
Oshi, an Israeli startup specializing in plant-based seafood, has partnered with luxury hotel group Four Seasons to introduce its whole-cut salmon analogue at the MKT Restaurant and Bar in San Francisco. This collaboration is part of Four Seasons commitment to sustainable luxury dining. Oshis vegan salmon, made from fermented fungi, algae, soy protein, and vegetable oils, aims to offer a sustainable alternative to traditional seafood. The partnership was facilitated by Royal Hawaiian Seafood, and Oshi plans to expand its offerings to other Four Seasons locations by 2025. Oshi has secured $14.5 million in funding and plans to further fundraise in 2025. Despite challenges in the alternative seafood market, Oshi is optimistic about the growing demand for sustainable dining options.
PartnersInvestment
growth-positive
Salmon Alternative Looks & Tastes Like Real Thing, Down To Last Flake
Israeli food tech company Oshi, formerly known as Plantish, has developed a plant-based fish filet that mimics the taste and texture of salmon. The company uses mycoprotein, algae, and vegetable oils to replicate the nutritional profile and texture of fish. The product is currently being tested in 15 restaurants across the US. Oshi has raised $14.5 million in funding and has moved its production facility to California, while keeping its research and development center in Israel. The company aims to refine its product-market fit before expanding into retail sales.
InvestmentExpand
growth-positive
Oshi dives into “the new blue ocean of opportunity” with its plant-based salmon | CTech
Oshi, an Israeli foodtech startup, has developed the worlds first plant-based salmon, according to its CEO Ofek Ron. The product mimics the texture, structure, and look of a salmon fillet and is aimed at reducing the environmental damage caused by salmon fisheries. The company, founded in 2021, has raised $14.5 million from investors including SOMV, Pitango, TechAviv, OurCrowd, Smart Agro, and Unovis. Oshi was recently ranked the 18th most promising Israeli startup in 2024.
CustomersInvestment
growth-positive
Plantish Announces Rebranding to Oshi, Sets its Sights on US Restaurants and Forges Partnership with Top EU Retailer Coop - Perishable News
Plantish, now known as Oshi, has rebranded itself as a global food company and is preparing for the launch of its plant-based salmon in the United States. The company has raised $14.5 million in funding to date, with notable investors including Unovis. Oshis proprietary additive manufacturing technology allows for the production of whole-cut plant-based salmon, which aims to revolutionize the alternative seafood sector. The company has also secured a partnership with Coop Group for the distribution of Oshi salmon fillets in 2025. Oshi plans to enter US restaurants by the end of the year and is working with chefs and restaurants to perfect its product offerings.
InvestmentPartnersExpand
growth-positive
Plantish fishes for restaurant partners to try plant-based salmon filets
Plantish, an alternative seafood startup, is close to distributing its plant-based salmon filet to restaurants. The company has developed a whole-cut salmon filet that mimics the taste, texture, appearance, and nutritional value of cooked salmon. Plantish is part of the third generation of plant-based foods, focusing on structure and whole cuts. The company recently secured $12 million in seed funding, the largest in the alternative seafood market to date. The funding will be used for R&D and to build a manufacturing facility. Plantish aims to have pop-up locations by the end of the year and plans to launch its product nationwide in restaurants by 2024. The company does not require FDA approval as it uses plant-based proteins and ingredients.
PartnersInvestment
| Sector | Agriculture & Food Technologies |
Funding
| Total funding | $14.5M |
| Last funding | Undisclosed |
| Stage | Seed |
| Rounds | 3 |
| Investors | 15 |
Team Members
4
Employees: 51-200
Web & Social Links
| Website | oshi.com/ |
| Careers | Careers page |
Locations
HaAluf Yaakov Peri St 13, Rehovot, Israel
Photos & Videos
No files yet
Oshi Business
Business models
B2C, B2B2C
Product stage
Released
Employees
51-200
Sector
Climate TechFood & Land UseSustainable ProteinsAgriculture & Food TechnologiesFood TechNovel Food & IngredientsTarget Customer
Food Retail & ConsumptionHomeRestaurantsAgriculture & FoodMarine LifeSea FoodCore Technology
BiologicalsHerbalsMaterials & SubstancesRaw MaterialsTags (6)
plant-proteinvegansclimate-techalternative-proteinnovel-ingredientsfoodtechOshi Financials
$14.5M
Total funding
Undisclosed
Capital raised
Undisclosed
Last funding
Seed
Funding stage
3
Total rounds
15
Investors
Cumulative Funding Raised Over Time ($)
$2.0MApr 2021
$2.0MJan 2024
$14.5MMar 2022
Private Equity Funding
Seed
Jan 2024
Undisclosed
Cardumen Capital
Seed
Mar 2022
$12.5M
State of Mind Ventures (Lead)
,
TechAviv Founder Partners, Alumni Ventures, E2JDJ, OurCrowd, Pitango HealthTech, Unovis, Smart Agro
Pre-Seed
Apr 2021
$2M
TechAviv Founder Partners (Lead)
,
NAS Daily, Beni Nofech, Sustainable Ocean Alliance, Jose Andres, VegInvest, Gil Hirsch
Oshi Lifecycle
Cumulative Funding Raised Over Time
$2.0MApr 2021
$2.0MJan 2024
$14.5MMar 2022
All Events
Seed
Jan 2024
Undisclosed
Cardumen Capital
Seed
Mar 2022
$12.5M
State of Mind Ventures (Lead)
,
TechAviv Founder Partners, Alumni Ventures, E2JDJ, OurCrowd, Pitango HealthTech, Unovis, Smart Agro
Pre-Seed
Apr 2021
$2M
TechAviv Founder Partners (Lead)
,
NAS Daily, Beni Nofech, Sustainable Ocean Alliance, Jose Andres, VegInvest, Gil Hirsch
Oshi News
7 articles
growth-positive
Four Seasons Hotel Dives Into Premium Vegan Seafood in San Francisco
Oshi, an Israeli startup specializing in plant-based seafood, has partnered with luxury hotel group Four Seasons to introduce its whole-cut salmon analogue at the MKT Restaurant and Bar in San Francisco. This collaboration is part of Four Seasons commitment to sustainable luxury dining. Oshis vegan salmon, made from fermented fungi, algae, soy protein, and vegetable oils, aims to offer a sustainable alternative to traditional seafood. The partnership was facilitated by Royal Hawaiian Seafood, and Oshi plans to expand its offerings to other Four Seasons locations by 2025. Oshi has secured $14.5 million in funding and plans to further fundraise in 2025. Despite challenges in the alternative seafood market, Oshi is optimistic about the growing demand for sustainable dining options.
PartnersInvestment
growth-positive
Salmon Alternative Looks & Tastes Like Real Thing, Down To Last Flake
Israeli food tech company Oshi, formerly known as Plantish, has developed a plant-based fish filet that mimics the taste and texture of salmon. The company uses mycoprotein, algae, and vegetable oils to replicate the nutritional profile and texture of fish. The product is currently being tested in 15 restaurants across the US. Oshi has raised $14.5 million in funding and has moved its production facility to California, while keeping its research and development center in Israel. The company aims to refine its product-market fit before expanding into retail sales.
InvestmentExpand
growth-positive
Oshi dives into “the new blue ocean of opportunity” with its plant-based salmon | CTech
Oshi, an Israeli foodtech startup, has developed the worlds first plant-based salmon, according to its CEO Ofek Ron. The product mimics the texture, structure, and look of a salmon fillet and is aimed at reducing the environmental damage caused by salmon fisheries. The company, founded in 2021, has raised $14.5 million from investors including SOMV, Pitango, TechAviv, OurCrowd, Smart Agro, and Unovis. Oshi was recently ranked the 18th most promising Israeli startup in 2024.
CustomersInvestment
growth-positive
Plantish Announces Rebranding to Oshi, Sets its Sights on US Restaurants and Forges Partnership with Top EU Retailer Coop - Perishable News
Plantish, now known as Oshi, has rebranded itself as a global food company and is preparing for the launch of its plant-based salmon in the United States. The company has raised $14.5 million in funding to date, with notable investors including Unovis. Oshis proprietary additive manufacturing technology allows for the production of whole-cut plant-based salmon, which aims to revolutionize the alternative seafood sector. The company has also secured a partnership with Coop Group for the distribution of Oshi salmon fillets in 2025. Oshi plans to enter US restaurants by the end of the year and is working with chefs and restaurants to perfect its product offerings.
InvestmentPartnersExpand
growth-positive
Plantish fishes for restaurant partners to try plant-based salmon filets
Plantish, an alternative seafood startup, is close to distributing its plant-based salmon filet to restaurants. The company has developed a whole-cut salmon filet that mimics the taste, texture, appearance, and nutritional value of cooked salmon. Plantish is part of the third generation of plant-based foods, focusing on structure and whole cuts. The company recently secured $12 million in seed funding, the largest in the alternative seafood market to date. The funding will be used for R&D and to build a manufacturing facility. Plantish aims to have pop-up locations by the end of the year and plans to launch its product nationwide in restaurants by 2024. The company does not require FDA approval as it uses plant-based proteins and ingredients.
PartnersInvestment
growth-positive
The world is about to get its first plant-based salmon fillet
Israeli foodtech startup Plantish is developing a plant-based whole-cut salmon fillet using additive manufacturing technology. The company aims to provide a sustainable and nutritious alternative to conventional fish, addressing concerns about overfishing and environmental impact. Plantish has raised $2 million in funding from TechAviv Founder Partners and angel investors, including Nuseir Yassin. The companys success could position it among the growing number of plant-based and cultivated fish startups. The global market for salmon is valued at $50 billion, presenting a significant opportunity for alternative salmon products.
Investment
growth-positive
Plantish Reveals World's First Plant-Based Whole-Cut Salmon Fillet
Israeli foodtech startup Plantish has developed a 100 percent plant-based salmon fillet using proprietary patent-pending manufacturing technology. The company aims to offer nutritious alternatives to fish while saving the oceans. The product replicates the nutritional value and appearance of real salmon without the toxins found in regular fillets. Plantish received $2 million in funding from TechAviv Founder Partners and plans to launch its salmon prototype for consumer interactions in late 2022, with a full commercial launch scheduled for 2024. Other companies in the alternative seafood market are also gaining traction, reflecting the growing interest in veganism.
InvestmentPartners
Oshi Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 60 |
| Team members | 4 |
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Oshi Internal
Recent Updates
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Admin Info
| Confidence | 100/100 |
| Missing | video or image, markets |
| BI Verification | Yanina Wainscheinker |
| Registrar ID | 516358405 |
| Crunchbase | plantish-64db |
| Creator | Jenny Sotnik-Talisman |
| Creator email | genys30@yahoo.com |
| Last updater | Ortal Wein |
| Updater email | ortalw@sncentral.org |
| Last update | 2024-03-21T00:00:00.000Z |
| Created | 2021-05-27T00:00:00.000Z |
| Claimed | Yes |