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2 articlesDesigning the Paralympic Tokyo 2020 outfits
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Why Top Brands Should Rethink Adaptive Fashion And Take It Seriously
The article discusses the adaptive fashion market, projected to be worth $400 billion by 2026, highlighting its importance for individuals with disabilities. It emphasizes the need for mainstream fashion brands to embrace adaptive clothing, which currently remains a niche market. Genentech, a pharmaceutical company, sponsored the Double Take fashion show to challenge misconceptions about adaptive clothing, showcasing stylish evening wear for people with disabilities. The event, held in collaboration with Open Style Lab, aimed to demonstrate that adaptive clothing can be both functional and fashionable. The article underscores the importance of inclusive design and the potential for major fashion brands to integrate adaptive variations into their collections, benefiting both disabled and non-disabled consumers.
