Rainbow News
1 article
growth-positive
As part of the Growth+ initiative by Calcalist and Poalim Tech, veteran entrepreneur Rotem Iram, CEO of cyber insurance company At-Bay, sat down with early-stage founder Ido Goldberg, CEO of fintech startup Rainbow, for a candid conversation about navigating setbacks, mastering sales, and translating vision into value.
The article discusses a conversation between Rotem Iram, CEO of cyber insurance company At-Bay, and Ido Goldberg, CEO of fintech startup Rainbow, as part of the Growth+ initiative by Calcalist and Poalim Tech. The discussion focuses on the challenges of building a successful startup, emphasizing the importance of understanding market needs, mastering sales, and creating value beyond the product itself. Rotem shares his experience of transforming At-Bays approach by automating the insurance purchasing process, which significantly improved the customer experience. Ido reflects on the need to focus on sales and value delivery. The Growth+ initiative aims to support Israeli high-tech entrepreneurs by connecting them with experienced mentors to navigate the complexities of the industry.
