Reflectiz Overview
Relectiz Company profile Reflectiz’ innovative sandbox solution monitors and detects all 1st, 3rd, and 4th-party app vulnerabilities in your online ecosystem, enabling complete visibility over your threat surface. It then effectively prioritizes and remediates risks and compliance issues. The Reflectiz solution is executed remotely with no installation required. Reflectiz allows you to better manage security and privacy risks: • Prevent malicious script injections and detect suspicious behaviors • Gain enhanced visibility by mapping your entire web supply chain to detect vulnerabilities • Ensure all website software is being used as intended • Comply with HIPAA, GDPR, CCPA, and more • Protect users’ sensitive information against third-party rogue pixels and data harvesting • Manage websites and monitor data transit on a global scale
Cumulative Funding Raised Over Time ($)
$5.0MDec 2020
$5.0MDec 2022
$6.0MMar 2018
$28.0MOct 2025
Latest News
הסטארטאפ הישראלי Reflectiz משלים סבב גיוס חדש מקרן שמשקיעה בפעם הראשונה בישראל
growth-positive
The Israeli startup's platform analyzes third-party tools and open-source components to detect risky behavior instantly.
Reflectiz, a cybersecurity company, has raised $22 million in a Series B funding round led by Fulcrum Equity Partners, marking its first investment in an Israeli company. The funding will be used to expand the capabilities of Reflectizs AI-driven platform, which manages website exposure and protection. The platform offers comprehensive cyber threat exposure management by identifying risks from third-party tools and open-source components. Reflectiz plans to enhance its platform with tools for accurate data establishment and risk validation, aiming to streamline security team operations. The company, founded in 2019, employs 40 people across its centers in Israel and the USA.
InvestmentExpand
growth-positive
The company’s AI-enabled platform continuously monitors and protects websites from third party risks.
Reflectiz, an Israeli web exposure management platform, has completed a $22 million Series B financing round led by Fulcrum Equity Partners, with participation from Capri Ventures, YYM Ventures, and AFG Partners. The investment will support the expansion of Reflectizs product offerings and its partner network, as well as marketing efforts. The company plans to establish a new headquarters in Boston while maintaining its development center in Ramat Gan. Reflectizs AI-enabled platform provides continuous monitoring and protection for websites against third-party risks, serving Fortune 500 brands and global enterprises across various sectors.
InvestmentExpandPartnersCustomers
growth-positive
נספרו החלה לשווק בישראל את פלטפורמת Reflectiz -
NessPRO, the software product group of Ness, has signed a strategic marketing agreement with cybersecurity company Reflectiz. Under the agreement, NessPRO will market Reflectizs innovative platform designed to help organizations deal with the increasing number of security and privacy risks arising from third-party components installed on their websites. The platform monitors the organizations website from the outside, without the need for installation or maintenance, identifies third-party components installed on it and analyzes their behavior.
Partners
growth-positive
Reflectiz Raises Over $5 Million in Series A Funding Round Led by Capri Ventures to Transform Third-Party Application Security
Reflectiz, a third-party application security solution provider, has completed a Series A financing round worth over $5 million, led by Capri Ventures. The company plans to use the funds to scale up its sales and marketing operations, particularly in the US market. Reflectiz is also expanding its development, sales, marketing, and operation teams and establishing new partnerships to strengthen its position in the cybersecurity space. The companys solution protects online businesses from third-party privacy and security risks, client-side threats like Magecart attacks, and more.
InvestmentExpand
| Sector | Cyber Security |
Funding
| Total funding | $28M |
| Last funding | $22M |
| Stage | B |
| Rounds | 4 |
| Investors | 7 |
Team Members
4
Employees: 11-50
Web & Social Links
| Website | www.reflectiz.com/ |
| Careers | Careers page |
Locations
Bezalel St 1, Ramat Gan, Israel
Boston, MA, USA
Photos & Videos
1 item(s)
Reflectiz Business
Business models
B2B
Product stage
Released
Employees
11-50
Sector
Cyber SecurityApplication & Website SecurityTarget Customer
Commerce & RetailDistribution ChannelseCommerce PlatformsFinancial ServicesFinancial InstitutionsEnterprise & Professional ServicesEnterprisesCore Technology
Platforms & InterfacesSoftwareTags (7)
website-securitymonitoringwebsite-ownersprivacy-protectionenterprise-securityvulnerability-managementcyber-securitySolutions
{"title":"E-commerce & Online Businesses","description":"Reflectiz offers a client-side security solution that continuously monitors websites for web skimming (Magecart) attacks and other malicious third-party script injections, preventing data breaches and ensuring compliance.","items":[{"name":"Revenue Growth","value":4,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":5,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Risk Mitigation","value":5,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Talent Development","value":2,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
{"title":"E-commerce","description":"Reflectiz provides client-side security and third-party script monitoring to ensure PCI DSS compliance and prevent data breaches like Magecart and formjacking, protecting sensitive customer data on websites.","items":[{"name":"Revenue Growth","value":2,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":3,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Risk Mitigation","value":5,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Talent Development","value":2,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Agility & Innovation","value":3,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}}]}
{"title":"Cross-Industry","description":"Reflectiz's Website Privacy Enforcement solution monitors and controls third-party and fourth-party scripts on websites to ensure compliance with privacy regulations (e.g., GDPR, CCPA) and prevent data leakage, enhancing security and trust.","items":[{"name":"Revenue Growth","value":2,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":3,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Risk Mitigation","value":4,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Talent Development","value":2,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Agility & Innovation","value":3,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}}]}
{"title":"Cybersecurity","description":"Reflectiz Web Exposure Management (WEM) provides continuous discovery, mapping, monitoring, and risk prioritization of an organization's entire web attack surface, including first-party and third-party assets, to reduce risks, ensure compliance, and prevent data leakage.","items":[{"name":"Revenue Growth","value":2,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":3,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Risk Mitigation","value":5,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Talent Development","value":2,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
{"title":"Cybersecurity","description":"Reflectiz provides a security solution for third-party tag managers and web applications, offering comprehensive visibility, control, and real-time monitoring to mitigate data privacy risks, security vulnerabilities, and ensure compliance.","items":[{"name":"Revenue Growth","value":2,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Operational Efficiency","value":3,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Customer Acquisition","value":3,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Risk Mitigation","value":5,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Talent Development","value":2,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Marginal / Localized","content":"Small, isolated improvement; measurable but not substantial."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
{"title":"Cybersecurity","description":"Reflectiz provides a security solution to identify, monitor, and control third-party code on websites, mitigating web supply chain risks such as data breaches, compliance violations, and website defacement.","items":[{"name":"Revenue Growth","value":3,"titleTooltip":"Revenue Growth & Profitability","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Operational Efficiency","value":4,"titleTooltip":"Operational Excellence & Efficiency","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Customer Acquisition","value":4,"titleTooltip":"Customer Acquisition, Satisfaction & Loyalty","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}},{"name":"Risk Mitigation","value":5,"titleTooltip":"Risk Mitigation & Business Resilience","meterTooltip":{"title":"Disruptive / Paradigm-Shifting","content":"Revolutionary, industry-leading change that sets new benchmarks and norms."}},{"name":"Talent Development","value":3,"titleTooltip":"Talent Development & Employee Empowerment","meterTooltip":{"title":"Substantial / Core","content":"Clear, significant contribution; broad, tangible gains."}},{"name":"Agility & Innovation","value":4,"titleTooltip":"Strategic Agility & Innovation","meterTooltip":{"title":"Transformative / Strategic","content":"Fundamental, high-value enhancement with far-reaching strategic importance."}}]}
Use Cases
Web Skimming and MagecartPCI ComplianceWebsite Privacy EnforcementWeb Exposure ManagementTag Manager Security Web Supply Chain RisksGeographic Markets
United StatesGlobalReflectiz Financials
$28M
Total funding
Undisclosed
Capital raised
$22M
Last funding
B
Funding stage
4
Total rounds
7
Investors
Cumulative Funding Raised Over Time ($)
$5.0MDec 2020
$5.0MDec 2022
$6.0MMar 2018
$28.0MOct 2025
Private Equity Funding
B Round
Oct 2025
$22M
Fulcrum Equity Partners (Lead)
,
AFG Partners, YYM Ventures, Capri Ventures
Undisclosed Round
Dec 2022
Undisclosed
YYM Ventures
A Round
Dec 2020
$5M
Capri Ventures (Lead)
,
BAT Investments, 12A Venture Capital
Seed
Mar 2018
$1M
KamaTech, BAT Investments
Reflectiz Lifecycle
Cumulative Funding Raised Over Time
$5.0MDec 2020
$5.0MDec 2022
$6.0MMar 2018
$28.0MOct 2025
All Events
B Round
Oct 2025
$22M
Fulcrum Equity Partners (Lead)
,
AFG Partners, YYM Ventures, Capri Ventures
Undisclosed Round
Dec 2022
Undisclosed
YYM Ventures
A Round
Dec 2020
$5M
Capri Ventures (Lead)
,
BAT Investments, 12A Venture Capital
Seed
Mar 2018
$1M
KamaTech, BAT Investments
Reflectiz News
6 articlesהסטארטאפ הישראלי Reflectiz משלים סבב גיוס חדש מקרן שמשקיעה בפעם הראשונה בישראל
growth-positive
The Israeli startup's platform analyzes third-party tools and open-source components to detect risky behavior instantly.
Reflectiz, a cybersecurity company, has raised $22 million in a Series B funding round led by Fulcrum Equity Partners, marking its first investment in an Israeli company. The funding will be used to expand the capabilities of Reflectizs AI-driven platform, which manages website exposure and protection. The platform offers comprehensive cyber threat exposure management by identifying risks from third-party tools and open-source components. Reflectiz plans to enhance its platform with tools for accurate data establishment and risk validation, aiming to streamline security team operations. The company, founded in 2019, employs 40 people across its centers in Israel and the USA.
InvestmentExpand
growth-positive
The company’s AI-enabled platform continuously monitors and protects websites from third party risks.
Reflectiz, an Israeli web exposure management platform, has completed a $22 million Series B financing round led by Fulcrum Equity Partners, with participation from Capri Ventures, YYM Ventures, and AFG Partners. The investment will support the expansion of Reflectizs product offerings and its partner network, as well as marketing efforts. The company plans to establish a new headquarters in Boston while maintaining its development center in Ramat Gan. Reflectizs AI-enabled platform provides continuous monitoring and protection for websites against third-party risks, serving Fortune 500 brands and global enterprises across various sectors.
InvestmentExpandPartnersCustomers
growth-positive
נספרו החלה לשווק בישראל את פלטפורמת Reflectiz -
NessPRO, the software product group of Ness, has signed a strategic marketing agreement with cybersecurity company Reflectiz. Under the agreement, NessPRO will market Reflectizs innovative platform designed to help organizations deal with the increasing number of security and privacy risks arising from third-party components installed on their websites. The platform monitors the organizations website from the outside, without the need for installation or maintenance, identifies third-party components installed on it and analyzes their behavior.
Partners
growth-positive
Reflectiz Raises Over $5 Million in Series A Funding Round Led by Capri Ventures to Transform Third-Party Application Security
Reflectiz, a third-party application security solution provider, has completed a Series A financing round worth over $5 million, led by Capri Ventures. The company plans to use the funds to scale up its sales and marketing operations, particularly in the US market. Reflectiz is also expanding its development, sales, marketing, and operation teams and establishing new partnerships to strengthen its position in the cybersecurity space. The companys solution protects online businesses from third-party privacy and security risks, client-side threats like Magecart attacks, and more.
InvestmentExpand
growth-positive
Interview With Idan Cohen - Reflectiz
Reflectiz, a cybersecurity company, is focused on tackling third-party website security risks. The company provides solutions to detect and manage risks and threats caused by third-party components on websites. Reflectiz helps security professionals understand the third parties running on their websites, the risks they pose, and the sensitive data they collect. The companys revenue-generating solutions are fully scalable and do not require installation or integration. Reflectiz serves industries such as banking, insurance, fintech, eCommerce, healthcare, and security. The CEO and founder of Reflectiz, Idan Cohen, discussed his background in cybersecurity and the companys pivot from anti-ad blocking solutions to third-party risk management. Cohen also shared insights on the future of cybersecurity, including the challenges of securing IoT devices and the evolving methods of cyber attacks.
Customers
Reflectiz Team
Employee Info
| Employees (range) | 11-50 |
| Exact count | 42 |
| Team members | 6 |
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Reflectiz Internal
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Admin Info
| Confidence | 92/100 |
| Missing | markets, not claimed |
| BI Verification | Natalia Golczar |
| Registrar ID | 515492494 |
| Crunchbase | reflectiz |
| Phone | +972795599269 |
| Last updater | Yanina Wainscheinker |
| Updater email | yanina.wainscheinker@sncentral.org |
| Last update | 2022-12-12T00:00:00.000Z |
| Created | 2016-09-26T00:00:00.000Z |
| Claimed | Yes |