SAP Overview
SAP SE developsenterprise application software toempower people and organizations to work together efficiently and use business insights effectively. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably. SAP Labs Israel, founded in 1998, is a prominent part of SAP’s global R&D network, focusing on the SAP Business Technology Platform, deep learning, and computer vision. It also develops a customer identity management platform, transforming ideas into enterprise cloud products. Beyond R&D, SAP engages in various partnerships and initiatives, such as SAP.iO Foundry Tel Aviv, an accelerator program for startups. SAP collaborates with companies like AKT Global and engages in early-stage investments to support the local tech ecosystem. SAP Labs Israel is a driver of innovation within SAP, leading a diverse range of activities with the local ecosystem including early stage investments, strategic partnerships and much more.
Latest News
growth-positive
AI Complaint Management Market Trends and Forecasts Report 2025-2033, with Benchmarking Profiles of Salesforce, Microsoft, Oracle, SAP, Zendesk, Freshworks, Zoho, NICE, Kustomer, and Verint Systems
The global AI complaint management market is set for significant growth, driven by advancements in AI that enhance the speed and personalization of complaint resolution. These improvements consolidate multi-channel interactions and provide proactive insights, reducing costs and increasing customer satisfaction and loyalty. The market, valued at USD 5.29 billion in 2024, is projected to reach USD 28.92 billion by 2033, with a CAGR of 21.1% from 2025 to 2033. AI solutions automate ticket management, perform real-time sentiment analysis, and use predictive analytics to optimize complaint resolution, offering businesses a competitive edge in customer service.
growth-positive
/PRNewswire/ -- Panaya, leader des solutions d'automatisation des tests et d'analyse d'impact basées sur l'IA pour les environnements ERP, CRM et cloud,...
Panaya, a leader in AI-based test automation and impact analysis solutions for ERP, CRM, and cloud environments, has announced a strategic partnership with QESTIT, a French specialist in software testing and quality assurance. This collaboration aims to support French companies in modernizing their IT landscapes by offering a comprehensive solution for automating test processes, reducing SAP project risks, and accelerating cloud adoption. The partnership combines Panayas intelligent automation platform with QESTITs local expertise, providing a robust solution for managing SAP changes efficiently. This alliance is expected to deliver immediate value to French enterprises engaged in critical SAP projects.
Partners
growth-positive
According to Orna Kleinmann, Managing Director, SAP Israel R&D Center, “One hundred percent of the processes in the organization will eventually involve AI.” Gil Rosen, CMO at Amdocs, added: “Most of our interaction with customers will change within a year or two. If you don’t have an agent to handle this, you’re not in the game.”
The article discusses the integration of AI in companies like Amdocs, SAP, and Cisco, highlighting the transformative impact on customer interactions and internal processes. Amdocs is focusing on AI to enhance customer experience, transitioning towards a B2C model by using AI agents to interact with customers customers. The discussion at Calcalist’s AI Conference emphasized the need for clean data, seamless communication, and the potential cybersecurity risks associated with AI. The panelists agreed that AI will lead to more efficient operations with fewer employees, changing business models and improving work quality. The rapid pace of AI adoption is likened to the early days of the Internet revolution.
growth-positive
Daniel Nemeth, Expert Tech Lead at SAP Labs Israel, spoke to CTech about how the AI Community is advocating for the technology.
Daniel Nemeth, Expert Tech Lead at SAP Labs Israel, discussed the role of the AI community in promoting AI technology. The community, consisting of 55 participants, meets monthly to explore AI news, evaluate AI tools, and showcase AI projects. SAP recently held a joint hackathon with a Vibe coding platform to gather feedback on AI tools. Members of the AI community also visited Silicon Valley to engage with researchers and startups. The community aims to advocate for AI by organizing events for architects and developers, focusing on creating agentic workstations to enhance product demonstrations and feedback processes.
growth-positive
[Latest] Global Email Encryption Market Size/Share Worth USD 31.1 Billion by 2034 at a 22.5% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth Rate, Value, SWOT Analysis)
Custom Market Insights has released a comprehensive market research report on the Global Email Encryption Market, projecting significant growth from USD 4.1 billion in 2024 to USD 31.1 billion by 2034, with a CAGR of 22.5%. The report highlights key players like Dell Technologies, Cisco Systems, and Microsoft, among others. The markets expansion is driven by increasing email data breaches, cyber threats, regulatory compliance, and the adoption of cloud-based services. The report provides insights into market trends, deployment methods, and end-user sectors, emphasizing the importance of email encryption in safeguarding data integrity and confidentiality.
Team Members
3
Employees: 500+
Web & Social Links
| Website | www.sap.com/ |
Locations
Dolev St 14, Ra'anana, Israel
Dolev St 14, Ra'anana, Israel
WDF 01, Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany
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SAP Business
Business models
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Employees
500+
Sector
—Target Customer
—Core Technology
—Tags (12)
ecommerceiotcrmclouderpdata-managemententerprise-solutionscomputer-visiondeep-learningmachine-learningconnected-vehiclesinnovation-centerSAP Financials
—
Total funding
—
Capital raised
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Last funding
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Funding stage
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Total rounds
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Investors
Public Offering / Exit
MNAEvent
Sep 2025
Undisclosed
SAP Lifecycle
All Events
MNAEvent
Sep 2025
Undisclosed
SAP News
23 articles
growth-positive
AI Complaint Management Market Trends and Forecasts Report 2025-2033, with Benchmarking Profiles of Salesforce, Microsoft, Oracle, SAP, Zendesk, Freshworks, Zoho, NICE, Kustomer, and Verint Systems
The global AI complaint management market is set for significant growth, driven by advancements in AI that enhance the speed and personalization of complaint resolution. These improvements consolidate multi-channel interactions and provide proactive insights, reducing costs and increasing customer satisfaction and loyalty. The market, valued at USD 5.29 billion in 2024, is projected to reach USD 28.92 billion by 2033, with a CAGR of 21.1% from 2025 to 2033. AI solutions automate ticket management, perform real-time sentiment analysis, and use predictive analytics to optimize complaint resolution, offering businesses a competitive edge in customer service.
growth-positive
/PRNewswire/ -- Panaya, leader des solutions d'automatisation des tests et d'analyse d'impact basées sur l'IA pour les environnements ERP, CRM et cloud,...
Panaya, a leader in AI-based test automation and impact analysis solutions for ERP, CRM, and cloud environments, has announced a strategic partnership with QESTIT, a French specialist in software testing and quality assurance. This collaboration aims to support French companies in modernizing their IT landscapes by offering a comprehensive solution for automating test processes, reducing SAP project risks, and accelerating cloud adoption. The partnership combines Panayas intelligent automation platform with QESTITs local expertise, providing a robust solution for managing SAP changes efficiently. This alliance is expected to deliver immediate value to French enterprises engaged in critical SAP projects.
Partners
growth-positive
According to Orna Kleinmann, Managing Director, SAP Israel R&D Center, “One hundred percent of the processes in the organization will eventually involve AI.” Gil Rosen, CMO at Amdocs, added: “Most of our interaction with customers will change within a year or two. If you don’t have an agent to handle this, you’re not in the game.”
The article discusses the integration of AI in companies like Amdocs, SAP, and Cisco, highlighting the transformative impact on customer interactions and internal processes. Amdocs is focusing on AI to enhance customer experience, transitioning towards a B2C model by using AI agents to interact with customers customers. The discussion at Calcalist’s AI Conference emphasized the need for clean data, seamless communication, and the potential cybersecurity risks associated with AI. The panelists agreed that AI will lead to more efficient operations with fewer employees, changing business models and improving work quality. The rapid pace of AI adoption is likened to the early days of the Internet revolution.
growth-positive
Daniel Nemeth, Expert Tech Lead at SAP Labs Israel, spoke to CTech about how the AI Community is advocating for the technology.
Daniel Nemeth, Expert Tech Lead at SAP Labs Israel, discussed the role of the AI community in promoting AI technology. The community, consisting of 55 participants, meets monthly to explore AI news, evaluate AI tools, and showcase AI projects. SAP recently held a joint hackathon with a Vibe coding platform to gather feedback on AI tools. Members of the AI community also visited Silicon Valley to engage with researchers and startups. The community aims to advocate for AI by organizing events for architects and developers, focusing on creating agentic workstations to enhance product demonstrations and feedback processes.
growth-positive
[Latest] Global Email Encryption Market Size/Share Worth USD 31.1 Billion by 2034 at a 22.5% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth Rate, Value, SWOT Analysis)
Custom Market Insights has released a comprehensive market research report on the Global Email Encryption Market, projecting significant growth from USD 4.1 billion in 2024 to USD 31.1 billion by 2034, with a CAGR of 22.5%. The report highlights key players like Dell Technologies, Cisco Systems, and Microsoft, among others. The markets expansion is driven by increasing email data breaches, cyber threats, regulatory compliance, and the adoption of cloud-based services. The report provides insights into market trends, deployment methods, and end-user sectors, emphasizing the importance of email encryption in safeguarding data integrity and confidentiality.
growth-negative
Trending tickers: Boeing, Adobe, Exxon, Oracle and Novo Nordisk
Boeings shares fell 1.4% in pre-market trading following a fatal crash involving a Boeing 787-8 Dreamliner operated by Air India. This incident marks the first fatal accident involving a 787 since its entry into service in 2011. Despite the aircrafts strong safety record, Boeing has been working to restore its reputation after previous safety and quality control issues, particularly with its 737 MAX program. Analysts suggest the market reaction may be overdone given the 787s historical performance. Meanwhile, Adobes shares also fell after reporting earnings that did not meet investor expectations, although the company raised its full-year revenue and profit forecasts.
growth-positive
Workday Stock Gets Relative Strength Rating Bump
The article discusses a recent upgrade in the Relative Strength Rating for Workday, indicating an improvement in its technical stock performance. This upgrade suggests a positive outlook for the companys stock, though it remains to be seen if this trend will continue. The article is brief and focuses on the stock market performance aspect of Workday.
growth-positive
With its new autonomous video platform, Guidde aims to reshape how organizations adopt and implement software, competing with the likes of WalkMe, recently acquired by SAP for $1.5 billion.
Guidde, a developer of AI-powered video documentation, has raised $15 million in Series A funding, led by Qualcomm Ventures. This brings its total funding to $30 million. The investment supports the launch of Guidde Broadcast, an autonomous video platform for digital adoption. Over the past year, Guidde has seen a fourfold increase in revenue and serves over 100,000 users across 2,000 organizations, including major brands like American Eagle Outfitters and Siemens Energy. The platform uses generative AI to create video-based training content, enhancing software adoption and implementation.
InvestmentCustomersProduct Stage
growth-positive
With the global AI market projected to reach $ 1.5 trillion by 2030, the opportunities for business AI are endless. However, according to Orna Kleinmann, CEO of SAP's R&D Center in Israel, to turn these opportunities into tangible outcomes, businesses must select the right tools and partners, ensure the chosen model is trustworthy, reliable, and unbiased, and be prepared to go the extra mile.
The article discusses the integration of AI in business operations, emphasizing the need for selecting the right tools and partners to ensure trustworthy and unbiased AI models. Orna Kleinmann, CEO of SAPs R&D Center in Israel, highlights the potential of AI to enhance business efficiency and decision-making. The article provides examples of companies like American Sugar Refining and Motor Oil Group that have successfully implemented AI tools to improve operational efficiency. However, it also notes challenges in AI implementation, as highlighted by a DLA Piper study. The key to successful AI integration lies in choosing the right technology and partners, maintaining data integrity, and adopting a unified data strategy.
Partners
growth-positive
KPMG Israel Partners with SAP Israel
KPMG Israel has entered into a strategic partnership with SAP Israel to implement cloud ERP solutions and the SAP BTP business technology platform. This collaboration aims to assist Israeli clients in transitioning to cloud environments across various industry sectors. The partnership is part of KPMGs global strategy to leverage SAP solutions as a growth driver, already established in over 30 countries. The initiative includes implementing SAPs GROW with SAP and RISE with SAP solutions, which are designed to facilitate faster growth and digital transformation. KPMGs expertise in SAP implementation will support existing clients and attract new ones, enhancing SAPs presence in the Israeli market. The partnership is seen as a significant step in strengthening SAPs activities in Israel.
Partners
Growth-Positive
SAP acquiring digital adoption platform WalkMe for $1.5 billion | CTech
Enterprise software company SAP is acquiring Israeli company WalkMe for $1.5 billion in an all-cash transaction. WalkMe, valued at less than $880 million, went public on Nasdaq at a $2.5 billion valuation in June 2021. The company has developed a platform for adopting digital technologies without the need for additional code. WalkMe underwent several rounds of layoffs last year, parting ways with 112 employees last April and 43 employees at the beginning of 2023. The company will be integrated into SAPs development center in Israel.
AcquisitionLayoffs
"מאז ה-7 באוקטובר שאלנו את עצמנו האם אנחנו מסוגלים להחזיק את השרתים באוויר, כשמאות אלפי לקוחות תלויים בהם"
growth-negative
מנכ"לית SAP ישראל, סתוית נבון, הודיעה כי תפרוש בסוף שנת 2023 לאחר עשור בתפקיד
SAP Israels CEO, Stav Navon, announced her decision to step down at the end of 2023 after a decade in the role. Her leadership saw SAP Israels business activity grow twentyfold, with 95% of major Israeli companies using SAP services. Navons strategy successfully integrated business partners and established SAP as a leading IT software provider in Israel. Her departure marks a significant change for the company, which recently concluded an exceptional Q1 2023, being ranked as a top market performer in the EMEA SOUTH region. SAP Israel serves a wide range of clients, including the Israeli government and major corporations, and offers leading digital commerce and CRM solutions.
Management Changes
growth-positive
Better business: How SAP is making supply chains "greener" | CTech
SAP Software Solutions, a German corporation, is focusing on sustainability and helping companies optimize their supply chains while considering environmental and social values. The company aims to be a role model in the sustainability category and has been listed as number one on the Dow Jones Sustainability Index for 15 years in a row. SAPs software helps manage business processes, financial and human resources, and is now incorporating sustainability into its solutions. By following ESG guidelines, SAP is promoting the adoption of greener and more humane practices in supply chains. The company is also working with startups and partners to build better supply chain resilience and optimize efficiency through technology. SAP is committed to becoming a net-zero emissions company by 2030.
CustomersPartners
growth-positive
SAP and Panaya help organizations with the move to SAP S/4 HANA
SAP has announced a collaboration with Panaya to assist mutual clients in transitioning to SAPs flagship platform, SAP S/4HANA. Panaya provides cloud-based solutions for organizations to quickly and safely upgrade their ERP systems. Their Change Intelligence solution for SAP S/4HANA offers real-time risk analysis, performance assessment, and automatic task production. The collaboration aims to provide significant savings in project risk, costs, and duration for SAP clients. Panaya, founded in 2006, has served over 3,000 companies worldwide. The collaboration is expected to create value for SAP clients and facilitate a smoother transition to SAP S/4HANA.
Partners
growth-positive
SAP's R&D center in Israel looks to recruit dozens of employees
SAP SE is looking to expand its research and development office in Israel by hiring software engineers, big data experts, and managers for its SAP-Gigya development office in Tel Aviv and Raanana. The companys local development office currently employs around 700 people, with 150 working under Gigya Inc., which SAP acquired in 2017. SAP aims to build upon Israeli technology and innovation to enhance its global operations and capabilities as an intelligent enterprise. The CEO of SAPs R&D Center in Israel expressed confidence in the companys investments in Israel and its commitment to integrating technology and online capabilities for businesses.
Expand
growth-positive
SAP Expands Israeli Development Office
SAP SE is looking to hire approximately 100 software engineers, big data experts, and managers for its development office in Tel Aviv, Israel. The companys local development office currently employs 750 people, and they are expanding their team to support their SAP-Gigya development office. SAP first established a presence in Israel in 1998.
Expand
growth-positive
SAP To Launch Tel Aviv Accelerator For Early-Stage, Deep Tech Startups
SAP SE is opening an accelerator program in Tel Aviv to support early-stage startups building innovative software. The program, called SAP.iO Foundry, will work with 10 startups focused on deep technology and the intelligent enterprise. SAP aims to deliver incremental value to its customers through this initiative. The company sees Israels startup ecosystem as vibrant and believes that startups in the country can benefit from SAPs mentorship, exposure to data and technologies, and collaboration opportunities with SAPs global base of enterprise customers. SAP has accelerators in other strategic startup hubs as well. Since the launch of SAP.iO Foundries in 2017, over 100 startups have experienced accelerated growth. SAPs R&D center in Israel leads the development of SAP Cloud Platform and specializes in machine learning and user identity management.
PartnersCustomers
growth-positive
Germany's SAP's Israeli R&D center gets boost from cloud venture with Alibaba
SAP SEs Israeli R&D center has recruited dozens of new employees to work on a collaboration with Chinas e-commerce giant Alibaba Group Holding Ltd. SAP and Alibaba will offer SAPs products on Alibabas cloud infrastructure to help customers transition to the cloud and build more intelligent businesses. SAPs R&D team in Israel will lead the setting up of the SAP cloud infrastructure in China. The collaboration expands SAPs ability to empower digital China and prepares for substantial expansion in the country. SAP and Alibaba will also explore collaboration in areas such as artificial intelligence, the Internet of Things, new retail, and new manufacturing.
PartnersExpand
growth-positive
SAP's Venture Arm Sets Up Tel Aviv Office to Scout for Early Stage Startups
SAP.IO, the venture arm of SAP SE, has opened offices in Tel Aviv and plans to invest in local startups. The company initially invested $35 million in SAP.IO and has offices in various locations. SAP.IO has previously invested in BigID Inc., an Israeli startup focused on data protection. In 2017, SAP acquired Gigya, an Israeli customer identity management company, to address GDPR. SAP also has a larger venture arm called Sapphire Ventures, which has invested in companies like Kaltura Inc. and JFrog Ltd.
InvestmentExpand
growth-positive
SAP buying Israel's Gigya for reported $350 million
Gigya, a customer identity management platform, has been acquired by software giant SAP. The acquisition, reported to be worth $350 million, will enhance SAP Hybris Profiles capabilities in the customer identity and access management market. The deal is expected to close in the final quarter of 2017. Gigyas expertise in consent-based identity data and access management will allow SAP Hybris to identify consumers across channels and offer a robust single consumer profile. This will enable more effective marketing, sales, and service through data while giving customers control over their data sharing.
Acquisition
SAP CEO: We'll double our focus on Israel
growth-positive
http://www.jpost.com/Business-and-Innovation/Software-giant-SAP-is-here-to-scout-for-new-acquisitions-417833
SAP, a business software giant, is actively seeking to acquire Israeli startups in the fields of cloud computing and cyber security. The company has already acquired nine Israeli companies and plans to continue expanding in Israel. SAP Labs Israel is involved in the local start-up ecosystem, collaborating with accelerators and running hackathons. SAP terms the next big trend in the market as Industry 4.0, which involves combining big data analytics into insights and actions. The company is looking for start-ups that can contribute to this future vision and may become SAPs 10th Israeli acquisition.
AcquisitionPartners
SAP Team
Employee Info
| Employees (range) | 500+ |
| Exact count | 872 |
| Team members | 3 |
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Admin Info
| Confidence | 69/100 |
| Missing | product stage, sector, founding month, business model, video or image, funding rounds, markets, not claimed |
| BI Verification | Yanina Wainscheinker |
| Crunchbase | ID:sap |
| Phone | +97297780004|+972747321000 |
| Creator | Lior Karol |
| Creator email | liorkarol@gmail.com |
| Last updater | Maor Perlov |
| Updater email | maor.perlov@sncentral.org |
| Last update | 2024-10-08T00:00:00.000Z |
| Created | 2016-01-14T00:00:00.000Z |
| Status detail | Public on NYSE on Oct, 1988; |