Sidelines Group Overview
Sidelines Group specializes in sports technology and digital media, providing data-driven solutions for sports betting enthusiasts. Its flagship product, PropShop, serves as an all-in-one marketplace for player bets, offering users a comprehensive suite of tools and insights to enhance their betting experience. By leveraging advanced analytics, Sidelines Group helps users make informed betting decisions, improving accuracy and engagement. Founded in 2017 by former Google employees, the company has grown rapidly, securing significant funding to expand its offerings.
Cumulative Funding Raised Over Time ($)
$25.0MFeb 2022
$26.0MSep 2017
Latest News
growth-positive
Sports-tech startup Sidelines scores $25 million funding round
Israeli startup Sidelines has completed a successful $25 million funding round led by NFX and MoreTech. The company, which develops a platform for social sports betting experiences, was founded in 2017 by former Google employees. Sidelines is a subsidiary of Natural Intelligence, but it was decided to branch off and raise money separately. The company has seen significant growth in recent months, with a dramatic increase in revenue and number of users. Most of Sidelines activity is in the world of sports betting, and it refers to gambling sites such as MGM, FOX Bet, and DraftKings. The majority of the companys revenue comes from referring to other sports betting sites and advertising companies. Sidelines plans to offer joint events and games in the future and monetize them. The company currently has 50 employees.
InvestmentExpand
Natural Intelligence stays off the Sidelines with new acquisition
growth-positive
Fantasy Advantage, the Machine Learning Daily Fantasy Sports Platform, Launches New Features to Give Players an Edge
Fantasy Advantage, a free daily fantasy sports (DFS) tool, has announced the launch of two new features: Lineup Builder and Player Ranking. These features are designed to provide an advantage for casual sports fans entering DFS play. The company, founded by two ex-Googlers and gaming veterans, uses a custom algorithm that analyzes various data sources to eliminate the time and research required for DFS gaming. Since its launch in October 2017, Fantasy Advantage has added new features based on user feedback and aims to help new DFS players compete.
Customers
| Sector | Media & Entertainment Technologies |
Funding
| Total funding | $26M |
| Last funding | $25M |
| Stage | A |
| Rounds | 2 |
| Investors | 2 |
Team Members
3
Employees: 51-200
Web & Social Links
| Website | sidelinesgroup.com |
| Careers | Careers page |
Locations
Totseret ha-Arets St 6, Tel Aviv-Yafo, Israel
Photos & Videos
1 item(s)
Sidelines Group Business
Business models
B2C, B2B
Product stage
Released
Employees
51-200
Sector
Media & Entertainment TechnologiesDigital Content DistributionDigital Content Engagement & EntertainmentTarget Customer
Media & EntertainmentSportsConsumersRecreational & LifestyleFansFitness & SportsGamersCore Technology
Artificial IntelligenceNatural Language ProcessingPlatforms & InterfacesWebTags (7)
sports-techfansbig-datasportsweb-platformgamesleisureGeographic Markets
GlobalSidelines Group Financials
$26M
Total funding
Undisclosed
Capital raised
$25M
Last funding
A
Funding stage
2
Total rounds
2
Investors
Cumulative Funding Raised Over Time ($)
$25.0MFeb 2022
$26.0MSep 2017
Private Equity Funding
A Round
Feb 2022
$25M
NFX Capital (Lead), MoreTech Ventures (Lead)
Seed
Sep 2017
$1M
Sidelines Group Lifecycle
Cumulative Funding Raised Over Time
$25.0MFeb 2022
$26.0MSep 2017
All Events
A Round
Feb 2022
$25M
NFX Capital (Lead), MoreTech Ventures (Lead)
Seed
Sep 2017
$1M
Sidelines Group News
3 articles
growth-positive
Sports-tech startup Sidelines scores $25 million funding round
Israeli startup Sidelines has completed a successful $25 million funding round led by NFX and MoreTech. The company, which develops a platform for social sports betting experiences, was founded in 2017 by former Google employees. Sidelines is a subsidiary of Natural Intelligence, but it was decided to branch off and raise money separately. The company has seen significant growth in recent months, with a dramatic increase in revenue and number of users. Most of Sidelines activity is in the world of sports betting, and it refers to gambling sites such as MGM, FOX Bet, and DraftKings. The majority of the companys revenue comes from referring to other sports betting sites and advertising companies. Sidelines plans to offer joint events and games in the future and monetize them. The company currently has 50 employees.
InvestmentExpand
Natural Intelligence stays off the Sidelines with new acquisition
growth-positive
Fantasy Advantage, the Machine Learning Daily Fantasy Sports Platform, Launches New Features to Give Players an Edge
Fantasy Advantage, a free daily fantasy sports (DFS) tool, has announced the launch of two new features: Lineup Builder and Player Ranking. These features are designed to provide an advantage for casual sports fans entering DFS play. The company, founded by two ex-Googlers and gaming veterans, uses a custom algorithm that analyzes various data sources to eliminate the time and research required for DFS gaming. Since its launch in October 2017, Fantasy Advantage has added new features based on user feedback and aims to help new DFS players compete.
Customers
Sidelines Group Team
Employee Info
| Employees (range) | 51-200 |
| Exact count | 70 |
| Team members | 3 |
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Sidelines Group Internal
Recent Updates
No update log entries.
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Admin Info
| Confidence | 93/100 |
| Missing | markets, not claimed |
| BI Verification | Jenny Sotnik-Talisman |
| Registrar ID | 515649762 |
| Crunchbase | fantasy-advantage |
| Creator | Jenny Sotnik-Talisman |
| Creator email | genys30@yahoo.com |
| Last updater | Matan Eblagon |
| Updater email | matane@sncentral.org |
| Last update | 2023-09-20T00:00:00.000Z |
| Created | 2017-09-19T00:00:00.000Z |
| Claimed | Yes |