Squadded

growth-positive

The article discusses the impact of COVID-19 on brands and retailers, highlighting the importance of e-commerce as a game-changer and lifeline for many businesses. It mentions that footfall in non-essential stores in the UK remains low, and consumer habits have changed due to the pandemic. The fashion industry has been particularly hard hit, but many brick-and-mortar stores are now adding e-commerce options to survive and thrive. The article introduces the concept of omni-channel retail, emphasizing the need for a seamless and pleasurable customer journey across all channels. It also discusses futuristic technologies such as augmented reality, mobile integration, squad shopping, and livestream shopping, which can enhance the online/offline shopping experience. The article concludes by stating that e-commerce is the future of retail, but it should be an immersive and experiential process.

growth-positive

Squadded, a company that brings group shopping to ecommerce, is targeting Gen Z shoppers who prefer shopping with friends. The company offers a browser extension called Shopping Party that allows users to shop together, share outfits and products, and get real-time feedback. Squadded aims to recreate the social experience of shopping in-store online. The company has partnered with brands like ASOS, Missguided, Pretty Little Things, and Naked. Squadded has seen success in the UK and the US, with growing popularity in France and other countries. The COVID-19 pandemic has accelerated the adoption of online shopping and social interaction with brands. Squadded plans to expand to more industries and become the go-to destination for social shopping on every website.