Synamedia

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Synamedia, an Israeli-founded company, is laying off around 200 employees, which accounts for 12% of its workforce. This is the second round of layoffs for the company. The layoffs are part of a restructuring effort to align the companys product strategies with the evolving demands of the video market. Synamedia Israel, led by Avigail Gutman, remains an important center for the companys security business. Synamedia, formerly known as NDS, is a major independent video software provider used by over 200 TV broadcasters and content providers, including AT&T, Comcast, Disney, and Verizon. Cisco acquired NDS for $5 billion in 2012 and later sold it to Permira in 2018, which rebranded it as Synamedia.

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The article discusses the history of Jerusalem-based company NDS, which was sold to Cisco in 2012 for a record $5 billion, only to be sold back six years later to its previous owners for $1 billion and renamed Synamedia. The companys success or failure is dependent on the parameters through which it is examined. The company was initially based on groundbreaking Israeli technology and a large R&D center in Jerusalem, but was actually a British company owned by foreign corporations. The companys future and potential for growth are discussed, with a focus on new areas of activity such as combating piracy and copyright infringement, cyber protection, and the distribution of high-quality, low-latency video broadcasts.

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Yael Fainaro, CEO of the Israeli R&D Center and SVP security at Synamedia, discusses the impact of piracy on the media and entertainment industry. She emphasizes that there is an ecosystem of people who rely on revenues from legitimate content sources and highlights the importance of combating piracy organizations. Fainaro explains that the industry has undergone significant transformation, with a shift towards streaming and a desire for content owners to have a direct relationship with consumers. Synamedia plays a role in content distribution, monetization, and fighting piracy. The company aims to disrupt pirate services and protect legitimate content, ensuring that consumers choose legal platforms. Fainaro also mentions the need to understand consumer behavior and trends in order to develop effective solutions.

growth-positive

The CEO of Synamedia Israel, Yael Fainaro, spoke at the Jerusalem Tech conference about the companys focus on combating piracy and creating a unique viewing experience. Synamedia, a technology company in the video and television industry, is the successor of NDS, a Jerusalem-based startup. Fainaro mentioned the cultural diversity of the companys employees in Jerusalem and discussed the technological advancements in the media industry over the past 30 years. She also highlighted the shift from analog to digital broadcasting and the expansion of viewing options. Synamedia recently leased a large real estate property in Jerusalem. The companys customers include leading media and broadcasting companies such as Tata, Airtel, Sky, Vodafone, Comcast, and Yes. Fainaro expressed confidence in the future of video and television technologies in Jerusalem.

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Synamedia, the worlds largest independent video software provider, discusses how the company pivoted during the Covid-19 pandemic. The company plans to adopt a hybrid work model as the new norm, allowing employees to work both at home and in the office. They also aim to use less office space. The article highlights the positive impact of increased employee engagement and the recruitment of diverse talent during the outbreak. The major challenges faced by Synamedia include managing employee health and burnout while maintaining productivity, as well as fostering innovation and networking in a remote work environment. The company is actively recruiting and utilizes employee referrals and LinkedIn for sourcing candidates. Synamedia is eager to have face-to-face company and team meetings in the future. The article does not mention any specific partners, customers, valuation amount, acquisition amount, investment amount, layoffs, or the date of the event.