Taboola News
99 articles
growth-positive
החברה הישראלית שתחולל מהפכת תוכן במכשירי סמסונג
Taboola, an Israeli technology company specializing in content recommendations, has announced a new partnership with Samsung. Under this partnership, Taboola will provide personalized news recommendations on Samsung devices through the Samsung News app. This collaboration will extend Taboolas services across Europe and India. Adam Singolda, CEO of Taboola, expressed excitement about deepening the collaboration with Samsung, emphasizing the enhanced user experience and increased traffic to content sites. Taboolas technology is already utilized by leading content sites and device manufacturers worldwide, including Samsung, to boost content engagement.
Partners
Taboola expands partnership with DoubleVerify, integrates DV Authentic Marketplace
growth-positive
Taboola's transformational year: Revenue soars, losses narrow | CTech
Taboola, an online advertising company, reported a 29% increase in Q2 2024 revenues, reaching $428.2 million. Despite the revenue growth, the company still reported a net loss of $4 million due to rising traffic acquisition costs. However, the operating loss decreased significantly from $25 million to $7.6 million. The companys stock surged following the release of these results. Taboolas CEO, Adam Singolda, described 2024 as a transformational year for the company. The results were released shortly after the merger of its competitors, Outbrain and Teads. Taboola also completed the transfer of Yahoos advertising to its platform and expects to start generating revenue from its integration into Apples News and Stocks apps.
CustomersPartnersAcquisition
Growth-Positive
Taboola lands Apple advertising deal, shares get much-needed boost | CTech
Taboola has secured a deal with Apple to integrate native advertising into the Apple News and Apple Stocks apps. This news led to a 6% increase in Taboolas shares, bringing the companys market cap back to $1 billion. The deal strengthens Taboolas portfolio of reselling contracts and provides Apple with an opportunity to expand its advertising business. Taboola will manage native advertising across both platforms globally and has been authorized as an advertising reseller. The deal was first reported by Axios.
PartnersExpand
growth-positive
Taboola Named One of the Fortune Best Workplaces in New York in 2024 by Great Place to Work®
Taboola, a global leader in powering recommendations for the open web, has been recognized by Great Place to Work® and Fortune as one of the 2024 Best Workplaces in New York. This is the first time Taboola has been named to the list, which requires companies to surpass rigorous benchmarks and be headquartered in New York. The companys CEO, Adam Singolda, expressed pride in the companys culture and employees. The recognition is based on confidential survey responses from employees, with Taboola selected for its ability to offer positive outcomes for employees regardless of job role or demographic.
Management Changes
Neutral
New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation, Advertisers Intend to Diversify Media Mixes in a Post-Cookie World
Taboola, a global leader in powering recommendations for the open web, announced results from a study conducted by YouGov on advertiser reactions to cookie deprecation. The study revealed that only 25% of advertisers are completely prepared for the cookie phaseout and 46% are happy with Google’s decision to delay the phaseout. 44% of advertisers anticipate shifting advertising spend to different channels as the cookie is phased out. The study was conducted online between 3rd - 9th May 2024.
Customers
Growth-Positive
Unveiling US Growth Companies With High Insider Ownership In May 2024
The article discusses the performance of three growth companies with high insider ownership - Pagaya Technologies, Taboola.com, and SmartRent - amid stock market fluctuations in May 2024. Pagaya Technologies, a tech company serving financial institutions, reported a reduction in net loss and an increase in revenue. Taboola.com, an AI-driven platform, projected robust growth potential despite a net loss. SmartRent, a real estate tech company, is on track to profitability within three years. The companies share prices remain volatile, but their significant insider ownership indicates confidence in their long-term potential.
CustomersInvestment
growth-positive
Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations Across its Network of Consumer Sites Including Macworld, PCWorld, TechHive, Tech Advisor, and More
Taboola, a global leader in powering recommendations for the open web, has announced a partnership with Foundry, the media, data, and martech division of IDG, Inc. Foundry will utilize Taboola’s suite of products across its global digital consumer properties to grow its audience, optimize user engagement, and drive revenue. Foundry has implemented Taboola Feed and Taboola’s Explore More, offerings designed to increase session depth and engage users visiting publisher sites directly from social media and apps.
Partners
Growth-Positive
Taboola.com Insider Ups Holding By 66% During Year
Insiders at Taboola.com Ltd. have been net buyers of the companys stock over the past 12 months. The largest single purchase was made by CFO Stephen Walker, who bought shares worth $197k at a price of $2.63 per share, well below the current price of $4.12. Insiders currently own 13% of the company, worth about $181m, suggesting alignment with common shareholders interests. While no insider has traded shares in the last quarter, the overall trend over the past year indicates optimism for the companys future.
Investment
growth-positive
Taboola Announces Partnership with a360media to Increase User Engagement and Monetization Opportunities Across Multiple Top Digital Properties Including Us Weekly, Life & Style, In Touch, Soap Opera Digest, First For Women, and More
Taboola, a global leader in powering recommendations for the open web, has announced a partnership with a360media, a leading multi-platform media company. The partnership will see a360media utilize Taboola’s suite of products to grow its audience, optimize user engagement, and drive revenue. Taboola will be implemented into various a360media sites including Us Weekly, Life & Style, InTouch, Soap Opera Digest, and First For Women. a360media will incorporate Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations for an engaging experience into the publisher’s family of news websites.
PartnersExpand
growth-positive
Taboola to Present in Upcoming Investor Conferences
Taboola, a global leader in powering recommendations for the open web, announced that its management team will participate in several investor conferences in May 2024. The companys platform, powered by artificial intelligence, is used by digital properties to drive monetization and user engagement. Taboola has long-term partnerships with top digital properties including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. It also powers e-commerce recommendations for leading brands like Walmart, Macy’s, Skechers and eBay.
CustomersPartners
growth-positive
Taboola Q1 2024 Results Beat High End of Guidance; Reiterates 2024 Guidance and Expects Accelerating Growth Across All Key Metrics
Taboola, a leading technology company powering recommendations for the open web, announced its Q1 2024 financial results, beating high-end guidance across all key metrics. The company reported Q1 revenues of $414M, a YoY growth of 26%, and a net loss of $26M. Taboola also reported strong growth in its partnerships, with Yahoo crossing $100M+ in Q1 and the Apple News & Stocks partnership expanding to include US and UK markets. The company is focusing on improving retention rates and growing NDR, with Max Conversion/AI accounting for nearly 60% of revenue. Taboola also bought back $28M in shares in Q1 and expects the buyback program to continue through 2024.
CustomersPartnersExpand
growth-positive
Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World's Most Trusted Publishers
Taboola, a global leader in powering recommendations for the open web, has announced Taboola Select, a new offering created exclusively for large advertisers. This service provides access to a curated selection of Taboolas premium editorial partnerships. For the first time, Taboola is offering advertisers a way to leverage a highly curated subset of just 15 percent of Taboolas most premium publishers in the U.S., to drive performance campaigns. Brands that choose Taboola Select can harness the power of CPC buying and leverage Taboolas advanced AI.
CustomersPartners
growth-positive
Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World’s Most Trusted Publishers
Taboola, a global leader in powering recommendations for the open web, has announced Taboola Select, a new offering for large advertisers that provides access to a curated selection of Taboolas premium editorial partnerships. This service allows advertisers to leverage a highly curated subset of just 15 percent of Taboola’s most premium publishers in the U.S., including Yahoo, Business Insider, and The Associated Press. Taboola Select offers standalone placements on nearly every part of esteemed publisher sites, including homepages, in mid-article sections and in a new position called Featured Placements.
CustomersPartnersExpand
growth-positive
Bombas Teams with Taboola to Drive 300% Return on Ad Spend Using Taboola's Performance Advertising-Focused Bidding Technology Called Maximize Conversions
Taboola, a global leader in powering recommendations for the open web, announced the results of a successful holiday advertising campaign with comfort-focused apparel brand Bombas, driving 300% Return On Ad Spend (ROAS) in November 2023. Bombas used Taboola’s Maximize Conversions, an automated bidding solution, to drive as many conversions as possible, while staying within budget. The campaign resulted in 224% total ROAS, 50% higher than the goal, and a $36 CPA, 49% lower than the goal.
PartnersCustomers
Neutral
Taboola to Release First Quarter 2024 Financial Results and Host Earnings Conference Call on May 8, 2024
Taboola, a global leader in powering recommendations for the open web, announced that it will release its first quarter 2024 financial results on May 8, 2024. The announcement will be followed by a conference call and webcast at 8:30 a.m. ET on the same day. The companys senior management team will discuss the earnings on the call. The webcast will be available for replay for one year. Taboola has partnerships with top digital properties worldwide and is used by around 18,000 advertisers to reach nearly 600 million daily active users.
growth-positive
Taboola Turnkey Commerce to Power New AP Buyline Offering From The Associated Press
Taboola, a global leader in powering recommendations for the open web, has updated its agreement with The Associated Press (AP). AP will use Taboola to power its new AP Buyline offering, which will provide consumer-focused content, including factual product reviews, created by Taboola’s editorial team. The new agreement follows APs use of Taboola Feed and Taboola Newsroom, and comes after the successful Taboola Turnkey Commerce integration with TIME Stamped in May 2023. Taboola Turnkey Commerce connects readers with thoroughly tested and reviewed products and services, diversifying revenue streams for publishers.
PartnersExpand
growth-positive
Taboola Reports Strong Q4 Net Income and Adj. EBITDA; Profits Beat High End of Guidance for Q4 and FY 2023; 2024 Guidance Calls for Record Year With Substantial Growth Across All Key Metrics
Taboola reported strong financial results for Q4 2023, with a 13% increase in revenue and a significant beat in Adjusted EBITDA. The company anticipates a record year in 2024, projecting $2 billion in revenue and $200 million in Adjusted EBITDA. Key growth drivers include partnerships with Yahoo and other iconic consumer brands, as well as investments in AI technology. Taboola also announced a $100 million share buyback authorization. The company has added new publisher partners and renewed relationships with existing ones, contributing to its positive outlook.
CustomersPartnersInvestment
Growth-Positive
Taboola to Present in Upcoming Investor Conferences
Taboola, a global leader in powering recommendations for the open web, announced that its management team will present and host one-on-one investor meetings at several investor conferences in March 2024. The conferences include the Morgan Stanley Technology, Media & Telecom Conference, the JMP Securities Technology Conference, and the KeyBanc Emerging Technology Summit. A live webcast and replay of the fireside chats will be available on Taboola’s investor relations website.
Public Trading
growth-positive
Taboola’s AI That Automatically Maximizes Conversions Sees Almost Double Growth in Past 90 Days; Brands Including Hyundai, ERGO, Leica Camera, Adopting It; Technology Now Accounts for More than 50 Percent of Taboola Advertiser Spend
Taboola, a global leader in powering recommendations for the open web, has seen rapid adoption and results for its performance advertising-focused bidding technology, Maximize Conversions. Launched three months ago, the technology is already being used by 50% of Taboola advertisers, including Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey. Some advertisers have seen a 110% increase in conversions. The technology allows advertisers to specify a budget and have Taboolas algorithm automate the CPC bid to drive as many conversions as possible, while staying within budget.
CustomersPartners
Neutral
Taboola to Release Fourth Quarter 2023 Financial Results and Host Earnings Conference Call on February 28, 2024
Taboola, a global leader in powering recommendations for the open web, announced that it will release its fourth quarter 2023 financial results on February 28, 2024. The companys senior management team will discuss the earnings in a conference call and webcast. Taboolas platform, powered by artificial intelligence, is used by digital properties to drive monetization and user engagement. The company has partnerships with top digital properties including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. It also powers e-commerce recommendations for brands like Walmart, Macy’s, Skechers and eBay.
CustomersPartners
growth-positive
Taboola Announces New, Exclusive Deal with Postmedia to Increase User Engagement and Monetization Opportunities Across 15 Canadian Digital Properties Including National Post and Financial Post
Taboola, a global leader in powering recommendations for the open web, has announced a new deal with Postmedia, one of Canada’s largest news media organizations. This partnership marks Taboolas expansion into Canadian supply. Under the agreement, Postmedia will use Taboola’s suite of products to grow its audience, optimize user engagement, and drive revenue. The deal comes after recent news that Taboola now powers native recommendations for Yahoo’s premier digital properties in Canada. Postmedia will incorporate Taboola Feed into various sites including National Post, Financial Post, Vancouver Sun, and Toronto Sun.
PartnersExpand
Growth-Positive
Taboola to Participate at the 26th Annual Needham Growth Conference
Taboola, a global leader in powering recommendations for the open web, announced that its management team will participate in the Needham Growth Conference on January 18, 2024. The event will include one-on-one meetings and a fireside chat, which will be available via live webcast on Taboolas investor relations website. Taboolas platform, powered by artificial intelligence, is used by digital properties to drive monetization and user engagement. The company has partnerships with top digital properties worldwide and serves over 18,000 advertisers, reaching nearly 600 million daily active users.
CustomersAcquisition
growth-positive
Taboola Announces New, Five-Year Deal with NBCUniversal News Group, Including NBC News, CNBC, MSNBC and TODAY
Taboola, a global leader in powering recommendations for the open web, has announced a new five-year deal with NBCUniversal News Group. Under the new agreement, NBCU News Group will continue to utilize Taboola’s suite of products across its digital properties including NBC News, CNBC, MSNBC and TODAY to grow its audience, optimize user engagement, and drive revenue. Taboola allows NBCU News Group to provide personalized user experiences across all these touchpoints, optimizing content recommendations to improve user engagement.
Partners
growth-positive
Taboola Beats High End of Guidance in Q3 On All Metrics, Raises Adj. EBITDA and Non-GAAP Net Income Guidance for 2023
Taboola, Inc. has reported strong Q3 2023 results, exceeding the high end of its guidance across all metrics. The company reported revenues of $360.2M, a gross profit of $100.7M, and a net loss of $23.1M. Significant growth was noted in its eCommerce sector, which is on track to reach nearly 20% of ex-TAC in 2023. The company also announced progress on its partnership with Yahoo, with 100% of Yahoo’s global supply now available through Taboola. The company has raised its 2023 Adjusted EBITDA range to $75M - $82M and continues to expect positive Free Cash Flow.
InvestmentManagement Changes
growth-positive
Taboola Enhances Generative AI Capabilities to Allow For Automatic Editing of Existing Images, Accelerating Ad Creation and Seasonal Creative; Taboola Generative AI Adoption Accelerates, 25% of Creative Assets Leverage the Technology
Taboola, a global leader in powering recommendations for the open web, has announced new advancements in its Generative AI technology for advertisers. The technology allows advertisers to adjust existing creative assets, speeding up the launch of their campaigns. It also improves the ability to launch seasonal campaigns by automatically varying existing campaign images with seasonal themes. The technology has been used by more than 3,500 clients globally to generate content and copy for ad creative. More than 25% of all new creative assets created by Taboola self-service advertisers are leveraging some aspect of Taboola’s Generative AI technology.
CustomersInvestment
Taboola to Release Third Quarter 2023 Financial Results and Host Earnings Conference Call on November 8
growth-positive
Yahoo Properties Worldwide are Now Available through Taboola; Advertisers Now Have Unrivaled Reach Through One Platform
Taboola, a global leader in powering recommendations for the open web, has announced that its advertiser clients can now start running native advertising on Yahoo’s premier digital properties globally. This is a significant first milestone in Taboola’s previously announced 30-year strategic partnership with Yahoo, which makes Taboola the exclusive native advertising partner across all of Yahoo’s digital properties. The partnership will also focus on technical and data integrations designed to deliver new ways for advertisers to identify and target audiences more effectively.
PartnersCustomers
growth-positive
Taboola Announces Exclusive Multi-Year Expansion with Advance Local, Designed to Increase User Engagement and Monetization Opportunities
Taboola, a global leader in powering recommendations for the open web, has announced a multi-year deal with Advance Local, a Taboola partner since 2015. Advance Local will utilize Taboola’s suite of products to grow its audience, optimize user engagement, and drive revenue. Advance Local will incorporate Taboola Feed into its family of local news websites. Advance Local will also test additional Taboola offerings including Header Bidding, which allows publishers to drive improved monetization with their existing display ad units. NJ.com, an Advance Local property, has recently integrated Taboola Turnkey Commerce, a new offering that gives premium publishers the ability to easily and efficiently create trustworthy content that attracts shoppers.
PartnersExpand
Taboola Teams with Gannett in Exclusive Five-Year Content Recommendation Partnership
Taboola Introduces New AI-Powered Technology that Maximizes Conversions from Native Ad Campaigns; Advertisers See Nearly 50% Higher Conversions at the Same Conversion Cost
growth-positive
Taboola Announces New, Exclusive Multi-Year Deal with Sinclair Broadcast Group; Agreement Marks 7-Year Partnership
Taboola, a global leader in powering recommendations for the open web, has announced a renewed multi-year deal with Sinclair Broadcast Group. Under the new agreement, Sinclair will continue to utilize Taboola’s suite of products across its television station sites and mobile platforms to grow their audiences, optimize user engagement, and drive revenue. Sinclair has been implementing Taboola in multiple user touchpoints, optimizing content recommendations to drive engagement. The renewed deal signifies the strategic value of their continuing relationship.
Partners
growth-positive
Bright Mountain Media, Inc’s Wholly Owned Subsidiary, Wild Sky Media, Announces Deal With Taboola.Com Ltd. (TBLA) A Global Leader In Powering Recommendations For The Open Web
Bright Mountain Medias subsidiary, Wild Sky Media, has entered into a partnership with Taboola, a global leader in content recommendations for the open web. Through this deal, Wild Sky Medias digital properties will incorporate Taboolas recommendation widgets, providing readers with personalized content for a more engaging experience. Wild Sky Media will also utilize Taboola Newsroom, a technology that uses advanced AI and readership signals from over 500 million daily active users, to understand its audiences better and conduct A/B testing for headlines.
Partners
growth-positive
Taboola to Participate in Upcoming Investor Conferences
Taboola announces that members of its management team will host investor meetings at upcoming conferences. Taboola powers recommendations for the open web and has long-term partnerships with top digital properties. The company is a leader in powering e-commerce recommendations following the acquisition of Connexity. Key customers include Walmart, Macys, Skechers, and eBay.
Investment
growth-positive
Taboola and AP News Renew Exclusive Relationship, Expanding Implementations to Include Header Bidding, Video Placements and More
Taboola has announced the renewal of its agreement with The Associated Press (AP News), a global news organization. The agreement includes the implementation of new Taboola features, such as Header Bidding integration and video reel placements, to enhance user engagement and increase monetization opportunities. AP News will also continue to utilize Taboolas existing offerings like Taboola Feed and Explore More. The partnership aims to support AP News in reaching a wider audience and increasing engagement. Taboola is a global leader in powering recommendations for the open web and has long-term partnerships with major digital properties worldwide.
Partners
growth-positive
Taboola Beats High End of Guidance in Q2 On All Metrics, Raises Mid-point for 2023
Taboola, Inc. has announced its Q2 2023 results, exceeding the high end of guidance on all metrics. The company reported revenues of $332.0M, a gross profit of $97.1M, and a net loss of $31.3M. The companys eCommerce sector exceeded expectations, growing from 15% of ex-TAC to nearly 20% of ex-TAC. Taboola News also saw significant growth, from $50M in 2022 to nearly $100M in 2023. The company also announced a share buyback of up to $40M in Q2, which began in June and continued into Q3. New partnerships were signed with Barstool Sports, Cambium Media, Nexstar Media, Futura, and A Cidade On, among others.
CustomersPartnersPublic Trading
growth-positive
Taboola Partners with Foursquare to Connect Native Advertising to Real World Visitation, Providing Clear Return on Ad Spend for Brands with Brick and Mortar Locations
Taboola, a global leader in powering recommendations for the open web, has announced a new partnership with Foursquare, a leading geospatial technology platform. The partnership will give Taboolas advertisers access to Foursquare Attribution, a solution that allows advertisers to measure the real-life effects of their Taboola campaigns. This will provide clear visibility into the effectiveness of their campaigns, which focus on driving visitation. The partnership also provides insights that can help advertisers understand the customer journey.
Partners
Neutral
Taboola to Release Second Quarter 2023 Financial Results and Host Earnings Conference Call on August 9
Taboola, a global leader in powering recommendations for the open web, announced that it will release its second quarter 2023 financial results on August 9, 2023. The companys senior management team will discuss the earnings on a call that can be accessed via webcast. Taboolas platform, powered by artificial intelligence, is used by digital properties to drive monetization and user engagement. The company has partnerships with top digital properties in the world and is used by approximately 18,000 advertisers to reach nearly 600 million daily active users. Following the acquisition of Connexity in 2021, Taboola powers e-commerce recommendations, driving more than 1 million monthly transactions.
Customers
growth-positive
Taboola Generative AI Capabilities Now Available to Every Taboola Advertiser for English Campaigns; AI-Generated Campaigns Improve Advertising Efficiency and Drive Success
Taboola, a global leader in powering recommendations for the open web, has announced the availability of its Generative AI for all advertisers running campaigns in English. The technology has been used by global brands to generate content and copy for ad creative, such as titles, images and headlines. Brands have reduced their time spent on generating ad creative and produced high performing creative assets for their campaigns. More than 80% of brands using the technology ran multiple campaigns driven by Taboola’s Generative AI and select brands have more than doubled the click through rate for their campaigns.
CustomersExpand
growth-positive
Taboola Announces New, Exclusive Deal with TelevisaUnivision to Power Recommendations Across Top Spanish Digital Properties Univision and TUDN
Taboola has announced a new deal with TelevisaUnivision to power recommendations across the digital properties of Univision and TUDN. The agreement includes the incorporation of Taboola Feed and Taboola Newsroom, which will provide personalized content and advanced AI technology to enhance the audiences experience. Taboola is excited to be chosen as TelevisaUnivisions recommendations partner and believes that this partnership will help deliver content and topics that have earned the company the trust of Spanish-speaking consumers. TelevisaUnivision is confident that the partnership will allow them to continue delivering high-quality Spanish-language news to their growing and evolving audience.
Partners
growth-positive
Taboola Drives AI-Powered Personalization for Top Publishers, Driving Over 15% Increase in Visits Per Month, Nearly 10% Increase in Pageviews Per Visit with Homepage for You; More Than 3,500 Journalists Leverage Taboola Newsroom
Taboola has announced a new milestone for its publisher platform offering, Homepage For You, which adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages. The platform is part of Taboola Newsroom, a real-time analytics platform that provides insights to help publishers create engaging content and drive loyal readership. Taboolas AI capabilities are being used by over 3,500 premium editors and journalists to personalize their sites and improve engagement. Leading global publishers such as McClatchy, Le Télégramme, NDTV, and The Independent are among Taboolas partners leveraging Homepage For You, seeing increases in visits, pageviews, and click-through rates. Taboolas comprehensive publisher offerings have generated over $2.5 billion for publishers from 2020 through 2023.
CustomersPartners
growth-positive
Taboola to Present in Upcoming Investor Conferences
Taboola announces that members of its management team will present and host investor meetings at upcoming conferences. Taboola powers recommendations for the open web and has long-term partnerships with top digital properties. The company is a leader in powering e-commerce recommendations following the acquisition of Connexity. Key customers include Walmart, Macy’s, Wayfair, Skechers, and eBay.
Management Changes
growth-positive
Taboola Beats Guidance in Q1 On All Metrics; Raises Mid-point for 2023; Announcing Up To $40M Buyback and $50M Debt Repayment
Taboola, Inc. announced its Q1 2023 results, exceeding the high end of all guidance metrics. The company reported revenues of $327.7M, a gross profit of $89.6M, and a net loss of $31.3M. The company also announced a share buyback program of up to $40M in 2023 and repaid $30M of long-term debt in April. The companys CEO, Adam Singolda, stated that the strong performance was primarily driven by the core business tracking ahead of expectations, helped by key publisher partners like Condé Nast, Univision, The Blaze, and Kicker in Germany.
InvestmentManagement Changes
Taboola to Release First Quarter 2023 Financial Results and Host Earnings Conference Call on May 10, 2023
Taboola to Host Group Investor Meeting at Tel Aviv Headquarters
Taboola Drives Over 50% Return on Ad Spend for Bombas with First-Ever Holiday Slippers Campaigns
Taboola Named One of Campaign’s Top 100 Best Places to Work for 2023
Taboola Meets Guidance for Q4 and FY2022; Guiding for Positive Free Cash Flow in 2023 and $100M+ in 2024 (partial Yahoo rollout)
TIME Exclusively Partners With Taboola, Leveraging Newest Offering “Taboola Turnkey Commerce,” to Power New Platform for Trusted Content About Products and Services; Offering Taps Into A Multi-Billion Dollar eCommerce Market
Taboola to Release Fourth Quarter 2022 Financial Results and Host Earnings Conference Call on February 24, 2023 and Provide Details on the March 1, 2023 Yahoo Information Session
Taboola Beta Tests Integration of Generative AI, Including ChatGPT, to Revolutionize Ad Creation for Advertisers
growth-positive
Taboola's top managers earn big bonuses from Yahoo deal
Taboola has entered into a 30-year exclusive strategic commercial agreement with Yahoo, which will generate an estimated $1 billion in annual revenue for the partnership. Yahoo will become the biggest shareholder in Taboola with a 24.99% stake. As part of the deal, all of Taboolas native advertising content will be installed in Yahoos digital assets. The agreement has been approved by 96.8% of Taboolas shareholders. Yahoo CFO Monic Mijaleski has joined Taboolas board, and Taboola is distributing bonuses to eight senior executives, with potential amounts reaching $8 million. The bonuses will be spread over four years.
Partners
Yahoo and Taboola Announce Closing of Deal; 30-Year Strategic Partnership, Taboola to Power Recommendations for Yahoo
New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs
Taboola Announces Early Retirement of $61 Million in Term Loan Debt
Growth-Positive
Taboola to Participate in Needham Growth Conference
Taboola, a global leader in powering recommendations for the open web, has announced that members of its management team will participate in a fireside chat at the Needham Growth Conference on January 11, 2023. The companys platform, powered by artificial intelligence, is used by digital properties to drive monetization and user engagement. Taboola has long-term partnerships with top digital properties including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations.
Management Changes
Taboola Signs Exclusive, Multi-Year Deal with Time Out to Become New Global Recommendations Provider
Growth-Positive
New Study Shows the Majority of Publishers Are Using Commerce Content (87%) and 81% Are Seeing More Return on Investments Outside of Amazon
Taboola, a global leader in powering recommendations for the open web, has announced the results of a survey with Digiday, indicating that publishers have grown affiliate marketing as a significant revenue source. The survey measured how publishers approached affiliate marketing pre-pandemic and how their tactics shifted to meet audiences and markets in 2022. Nearly half of respondents indicated that their company’s affiliate marketing channel grew during the e-commerce surge from 2020–2022. In 2022, 74% indicated affiliate marketing has become more important regarding revenue than it was in the past.
CustomersPartners
Yahoo and Taboola Enter 30-Year Commercial Agreement, Developing a Leading Offering for Advertisers, Publishers and Merchants on the Open Web; Partnership to Generate Approximately $1 Billion in Annual Revenue
growth-positive
Yahoo to buy 25% stake in Taboola, inks 30-year advertising deal
Yahoo Inc. will acquire a 25% stake in Taboola Inc. and enter into a 30-year commercial agreement to enhance advertiser offerings on its digital properties. Taboola will provide native advertising and content on all of Yahoos internet sites, and in return, Yahoo will receive a 24.99% stake in Taboola. The partnership is expected to generate $1 billion in annual revenue by 2025. The deal is set to close in Q1 2023. Taboolas stock jumped over 50% following the announcement, giving the company a valuation of about $445 million. Yahoo will become Taboolas largest single shareholder and receive a seat on its board of directors.
PartnersInvestment
BuzzFeed, Inc. Signs New Partnership with Taboola to Power Recommendations Across BuzzFeed’s Premium News Brands - BuzzFeed News and HuffPost
growth-negative
Taboola laying off 6% of workforce, a total of over 100 employees | CTech
Taboola, a digital advertising company, announced a significant cutback plan that includes reducing costs by $38 million. The plan will result in a 6% reduction in the workforce, with over 100 employees being laid off. The company will also cut $23 million in marketing and event expenses and $15 million in capital expenses in 2023. Despite going public with a valuation of $2.6 billion, Taboolas current market cap is only $590 million. However, the company has shown growth, with a Gross Profit of $116.4 million and a GAAP Net Loss of $5.0 million in Q2 2022. Taboola expects to end 2022 with revenue of $1.45 billion and $595-$615 million in ex-TAC Gross Profit. Taboola has previously made acquisitions, including Connexity and Gravity R&D.
Layoffs
growth-positive
Taboola acquiring Gravity R&D to advance AI and e-Commerce personalization CTech
Taboola is acquiring Gravity R&D, a personalization technology company, to enhance its ability to make sophisticated recommendations and drive better outcomes for advertisers. Gravity R&Ds core offering, Yusp, is used by leaders in retail, e-commerce, and digital media to provide personalized offers to customers. As part of the acquisition, Taboola will invest in a new research and development hub in Gravity R&Ds headquarters in Hungary. Taboola aims to invest $100 million annually into R&D. The acquisition is expected to strengthen Taboolas position in the retail and e-commerce sectors.
PartnersInvestment
growth-negative
"I live in a nerds Disneyland. Im the Robin Hood of the internet, a Yoda battling the bad guys" CTech
The article features an interview with Adam Singolda, the founder and CEO of Taboola. Singolda discusses his personal life, including his relationship with his wife and children, his move to New York, and his Israeli identity. He also mentions the decline in Taboolas stock price and emphasizes the companys focus on customer retention and creating a positive corporate culture. The article highlights Singoldas passion for his work and his belief in treasuring small moments in life.
Customers
growth-positive
טאבולה העלתה תחזית שנתית; סינגולדה: המומנטום נמשך ב-2022
Taboola, a content recommendation company, ended 2021 with a 16% revenue growth and exceeded analysts expectations. While it reported a balanced non-GAAP profit instead of a net profit as expected, it provided an earnings forecast for Q1 2022, which analysts predicted to be a loss. The company also raised its full-year 2022 forecast. Taboolas Q4 2021 revenue was $408 million, a 16% increase compared to the previous quarter. The companys net revenue (ex-TAC gross profit) grew by 54% to $169 million, higher than the companys forecast. Taboolas annual revenue reached $1.38 billion, with a net growth of 36% to $519 million. The companys Q1 2022 forecast includes revenue of $353-359 million, net revenue of $134-138 million, and non-GAAP net profit of $12-14 million.
Customers
growth-positive
Taboola Launches "Homepage For You" Artificial Intelligence Technology, Empowering Editors to Make Homepages as Personalized and Engaging as the Worlds Top Social Apps; Offering Drives More Than 30% Increase in CTRs
Taboola has announced a new milestone for its publisher platform, adding A.I. to power editorial recommendations on publisher homepages. The new capability, called Homepage For You, helps editors capture attention by leveraging Taboolas advanced A.I. and recommendation platform. It supplements editors ability to curate their homepage experiences with personalized content recommendations. Leading global publishers, including McClatchy, The Independent, and Estado de Minas, are among the early partners using Homepage For You and have seen increased click-through rates and engagement. The offering is part of Taboolas $100M annual investment in R&D and aims to drive growth and revenue opportunities for publishers. Taboolas CEO, Adam Singolda, envisions bringing A.I. to every homepage in the world to drive reader loyalty.
PartnersCustomers
growth-positive
Taboola Announces Launch of a Native Bidding Service, Facilitating Expansion to Display, Social Networks and Other Platforms to Fuel Even Faster Growth, and Signs New Microsoft Agreement Through July 2024
Taboola has announced the launch of a new native bidding service, in collaboration with Microsoft, to extend its advertiser base and drive growth. The service will allow Taboola to expand into other supply types such as display advertising inventory and social networks. Taboola has signed a new agreement with Microsoft through July 2024. The new bidding service is expected to provide more growth opportunities for advertisers and drive higher revenue for Taboola. The company plans to pilot the bidding technology on Microsofts digital properties in 2022. Taboola reaffirms its previously issued guidance for 2021 and 2022 and will provide progress updates on the integration of the new service.
Partners
growth-negative
ynet סיכמה עם רשות התחרות: תשלם מיליון שקל בפרשת טאבולה
Content recommendation company Taboola has been fined 5 million shekels by the Competition Authority for its involvement in changing the stance of Ynet during the Authoritys examination of the Taboola-Outbrain merger. The Authority has also reached an agreement with Ynet, which will pay 1 million shekels to the state treasury. The current process began following another process in which the Competition Authority examined a request from Taboola and Outbrain to merge. The Authoritys investigation revealed that Taboola was involved in initiating and drafting the letter in which Ynet expressed support for the merger.
InvestmentAcquisition
growth-positive
After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M
Taboola has announced its acquisition of Connexity, a marketing technology company, for $800 million. This move will expand Taboolas reach in e-commerce and diversify its offerings. The acquisition is expected to increase Taboolas gross profit and adjusted EBITDA by 20% in 2021. Taboola and Connexity both position themselves as alternatives to major players in advertising and discovery, providing publishers and retailers with new revenue streams and customer acquisition methods. However, Taboola has faced criticism for disseminating click-bait content. The CEO of Taboola believes that the future of the open web lies in e-commerce. Connexity has a network of 40,000 retail-oriented publishers and generated over $2 billion in sales in 2020. Taboola plans to leverage Connexitys multichannel offerings to bring e-commerce to every publisher on the open web.
AcquisitionExpand
Taboola to Become Publicly Traded Following Business Combination With ION Acquisition Corp. 1 Ltd.
growth-positive
BBC Global News chooses Taboola for its content recommendations provider
Taboola has announced a deal with BBC Global News to become the publishers exclusive content recommendations provider. Taboola Feed will be integrated at the bottom of BBC.com pages to offer personalized and engaging content. Taboola replaces Outbrain as the service provider. The partnership aims to help grow revenue across the BBCs sites. The technology will be available outside of the UK, where the BBC is commercially funded. The deal does not affect UK residents who pay for the BBC via taxes. Taboola serves recommendations to over 1.4 billion unique visitors monthly on various publishing sites.
Partners
growth-negative
Taboola under U.S. Department of Justice investigation for HR activities
Israeli digital advertising platform Taboola is under investigation by the Antitrust Division of the U.S. Department of Justice for its hiring activities in the digital advertising industry. The company revealed this information in its Form F-4 filing with the U.S. Securities and Exchange Commission. Taboola is cooperating with the investigation and believes that its conduct did not violate applicable law. The company recently signed a merger deal with ION Asset Managements special-purpose acquisition company (SPAC) at a valuation of $2.6 billion. Taboola works with media companies and international publishers, competing with Google and Facebook in the content recommendation space. In 2020, Taboola recorded a revenue of $1.2 billion and an Adjusted EBITDA of $106 million.
Investigation
growth-positive
Taboola reports strong Q1 data ahead of SPAC merger
Taboola announced strong preliminary results for Q1 2021, with revenue ranging from $300 million to $303 million, beating projections. The company is proceeding with its SPAC merger with ION Acquisition Corp. 1, which will result in a listing on Wall Street with a valuation of $2.6 billion. Taboolas gross profit for Q1 was in the range of $87 million to $90 million. The CEO expressed excitement about the merger and the companys growth initiatives, including a new placement initiative for brand marketers. The transaction is expected to be completed in Q2 2021.
Public Trading
growth-positive
Taboola Launches Taboola High Impact, a New Brand Awareness Solution for Agencies and Brand Advertisers
Taboola has launched Taboola High Impact, an advertising solution designed to support brand awareness campaigns. The new offering allows advertisers to reach over 500 million daily active users across top publishers through innovative ad formats. Ads will only run on homepages, mid-article placements, and the top of Taboola Feed, ensuring adjacency to safe and premium editorial content. Advertisers will also gain access to real-time readership data based on 500 million daily active users. For publishers, Taboola High Impact provides new revenue opportunities and engaging formats. The launch aims to drive growth for agencies, brands, and journalism in the open web.
CustomersPartners
growth-positive
Taboola extends long-term collaboration with Yedioth Ahronoth Group
Taboola and Calcalist have signed a long-term partnership agreement, expanding their collaboration with the Yedioth Ahronoth Group and Ynet. Taboolas AI-based technology will help Calcalist increase its user base and generate income from sponsored content and video advertising. The partnership aims to enrich Calcalists readers user experience and provide them with additional valuable content.
Partners
growth-positive
Taboola is going public via SPAC
Taboola, a content recommendation platform, plans to go public through a merger with ION Acquisition Corp., a special purpose acquisition company (SPAC). The transaction is expected to close in the second quarter, and the combined company will trade on the New York Stock Exchange. Taboola had previously planned to merge with Outbrain but canceled the deal due to market impact, cultural fit, and regulatory issues. The merger with ION comes after a strong year for Taboola, with projected revenue of $1.2 billion. The deal values Taboola at $2.6 billion, and the company plans to raise $545 million, including $285 million in PIPE financing. Taboola intends to invest $100 million in R&D and expand into areas like e-commerce and TV advertising. The goal is to become a strong public company that champions the open web.
Public TradingInvestment
growth-positive
Taboola mulls Nasdaq IPO at $3b valuation
Taboola, an Israeli web content recommendation company, is considering a large IPO on Wall Street to continue its expansion after the failure of its merger with Outbrain. The company is in initial contact with US investment banks about a Nasdaq IPO, with a potential valuation of $3 billion. Taboola was founded in 2006 and has raised $182 million to date. In 2019, the merger with Outbrain broke down due to Taboolas attempts to obtain better terms. Taboolas performance during the COVID-19 crisis has been better than Outbrains, leading to a reduction in the cash element of the deal. The article was published on December 20, 2020.
Public Trading
growth-positive
Taboola extends strategic partnership with digital ad agency Kendago
Taboola has announced a long-term strategic partnership with Kendago, an Israeli-based digital advertising agency. The partnership will involve Kendago running campaigns worth tens of millions of dollars through Taboolas platform to reach its customers. Kendago will utilize data insights from Taboola Newsroom to build acquisition models for its direct-to-consumer (D2C) client base. The partnership has already proven successful, with Kendago increasing subscriptions by 87% after advertising with Taboola. Additionally, Kendago uses Taboola Video for high-visibility placements and has seen a 42% increase in CTR and a 31% increase in video completion rate. Both companies are excited about the opportunity to create high-performing campaigns across the entire purchase funnel.
PartnersCustomers
growth-negative
Taboola and Outbrain call off their $850M merger
Taboola and Outbrain, two online advertising startups, have called off their planned $850 million merger due to changing market conditions caused by COVID-19. The merger, which would have valued the combined company at over $2 billion, was in the works for years but faced obstacles including the impact of the pandemic on the ad-based media industry and financing prospects. Additionally, regulatory investigations in the UK and Israel raised antitrust concerns. Both companies, headquartered in New York but founded in Israel, will now explore other growth opportunities individually.
InvestmentAcquisition
growth-negative
U.K. anti-monopoly watchdog puts the brakes on Taboola-Outbrain merger
The U.K.s Competition and Markets Authority (CMA) has deferred approval of the merger between Taboola and Outbrain, Israeli digital advertising platforms. The CMA will conduct an in-depth inquiry to determine if the merger will result in a substantial lessening of competition in the supply of content recommendation platform services to publishers in the U.K. The final decision is expected on December 23. Taboola is acquiring Outbrain, and the merger has been cleared by the German competition authority and the U.S. Department of Justice. However, the Israeli Competition Authoritys investigation is ongoing. The main concern for lessening competition is on the side of the publishers. Taboola and Outbrain were both founded in 2006 and will operate under the Taboola brand after the merger.
AcquisitionPartners
growth-positive
Taboola, the Leading Digital Advertising Platform, Switches from Oracle to Azul Java for Superior Performance, TCO & Support
Azul Systems announced that Taboola, the world’s leading online advertising platform, will be featured in Azul’s new Voice of the Customer Program. Taboolas vice president of IT will explain why their explosive growth drove the switch to Azul in a webinar. Taboola switched from Oracle Java to Azuls Zing Java runtime to fuel the rapid growth of its online advertising platform. The performance of Azul Zing allowed Taboola to achieve unobtainable technical feats, resulting in infrastructure savings and simplification. Azul is the largest company focused on Java and offers support, cost savings, and scalability to Java customers. The webinar will provide insights into the choices that Java shops are facing and how switching to Azul can benefit Java-based businesses.
PartnersCustomers
growth-positive
U.S. Justice Department green lights Taboola-Outbrain merger
The merger between Taboola and Outbrain, two viral content distribution companies, has received approval from the U.S. Justice Department. Taboola will pay Outbrain shareholders $250 million and hold a 70% stake in the merged company. The merger is still subject to regulatory review in the UK. Taboola and Outbrain, both founded in 2006 in Tel Aviv, are active in the content recommendation sector. The Justice Departments decision comes as new companies, including Google, are entering the sponsored-content sector.
Acquisition
growth-positive
Taboola merges with Outbrain
Taboola will pay $250 million to Outbrain in a merger deal, with Outbrain receiving 30% of the merged company. Taboola founder and CEO Adam Singolda will serve as the CEO of the merged company. Taboola has raised $180 million from investors including Catalyst Fund, Fidelity, Pitango, Marker, and Eyal Gura. Outbrain, founded in 2006, has raised $150 million to date and reaches 1.2 billion users each month. Both companies work in the field of content recommendation, with Outbrain leading the Israeli market and Taboola finding success overseas.
Acquisition
growth-positive
How Taboola Plans To Boost Regional Language News Discovery In India While Battling Fake News
Taboola, a US-based content recommendation engine, is expanding its operations in India to meet the growing demand for content discovery. The company plans to open new offices in Gurugram and Mumbai and hire 80 employees to lead its India and global efforts. Taboola partners with advertisers, publishers, and mobile carriers to reach over 1.4 billion people globally. It has strong partnerships with top news media outlets in India and has recently signed a five-year, INR 300 Cr deal with NDTV. The company is investing in vernacular content and aims to tailor content for consumers based on their preferences. Taboola is also addressing the issue of fake news through manual content checks and clear attribution of sources. The company focuses on quality over quantity in its content recommendations.
PartnersExpand
https://www.martechadvisor.com/news/content-marketing/taboola-signs-agreement-to-acquire-the-start-division-of-celltick-plans-to-expand-taboola-news-to-support-mobile-operators/
Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators
News Corp partners with Taboola in Australia on native marketplace - Digital Media Marketing News
growth-positive
Vivo, Taboola Partner on Content Distribution for Smartphone Users in Asia
Chinese smartphone manufacturer Vivo has partnered with content discovery company Taboola on content distribution. Taboolas network of Asian publishers will be integrated into Vivos smartphones on a personalized basis. Taboola has thousands of partnerships with publishers and marketers in various languages. Taboola has raised $160 million in equity funding from investors including Baidu and Yahoo! Japan. In April, Taboola announced a partnership with Chinese mobile device manufacturer ZTE Corporation.
Partners
growth-positive
Inside Taboola's Expansion to China
Taboolas Founder and CEO, Adam Singolda, discusses the companys expansion into China and the opportunities it presents.
Expand
growth-positive
Hubspot and Taboola Announce Strategic Partnership, Turning on Content Discovery for 40,000 Brands
Taboola, a leading discovery platform, has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. The partnership will allow Taboola and HubSpot partners to start content marketing campaigns through the HubSpot platform. The integration will provide HubSpot users who publish blog posts with direct access to Taboola’s content discovery platform, allowing them to define and activate a Taboola campaign straight from the HubSpot platform. The partnership follows Taboola’s recent announcement that its Self Service platform for marketers grew to nearly $100M run rate in its first year.
Partners
growth-negative
Taboola Wants to Clean Up the Web, Remove 'Racy' Photos
Taboola.com Ltd. plans to remove 100,000 advertising URLs identified as racy, resulting in a few million dollars of lost revenue in 2018. The company aims to clean up the internet by removing fake news, deceptive ads, and sexually suggestive content. Taboola, along with Outbrain Israel Ltd., dominates the content recommendation industry. Taboola has been criticized in the past for distributing low-grade content and promoting content from fake news websites. The company has raised $160 million in equity from investors including Baidu and Yahoo! Japan. Taboola expects over $1 billion in revenues for 2018 and plans to increase its employee count to 1,300. To enforce content standards, Taboola has established a 30-person content policy department and added a Racy option to its content flagging system.
Customers
growth-positive
On Heels of Facebook Feed Change, Taboola Sketches Aggressive Expansion
Taboola.com Ltd., a content discovery company, predicts over $1 billion in revenues for 2018 and plans to increase its employee count by around 45%. The company has raised $160 million in equity funding to date, with investors including Baidu and Yahoo! Japan. Taboolas announcement comes as publishers are feeling the strain of Facebooks news feed changes. Despite the potential impact on publishers, Taboolas CEO downplayed the effect, stating that users coming through social platforms to publishers websites are usually less engaged and generate fewer dollars. Taboola has seen substantial audience reach growth in 2017 and intends to support further expansion by hiring 400 new employees, including 100 engineers and content review team members.
Expand
comScore Report Shows Taboola Reaches Nearly Half of the World's Internet Users, Company is Projecting over $1 Billion of Revenue in 2018, Hiring over 400 Employees This Year
growth-positive
Taboola to take on Facebook as it shifts from widgets to feeds
Taboola has launched a Facebook-style feed as a planned shift to a new content-discovery experience on mobile. The aim is to help publishers interact with consumers and monetize their sites by encouraging scrolling on their own site. Taboola claims to be the worlds largest discovery platform, providing personalized content recommendations to one billion monthly unique users. The new feed was developed and tested with the New York Daily News, resulting in a 26% revenue increase and a 40% engagement increase on mobile.
CustomersPartners
growth-positive
Israeli content recommendation giant Taboola aims to compete with Facebook newsfeed
Taboola, a content recommendation company, is releasing a new product called Taboola Feed to compete with Facebooks newsfeed. The product will contain teasers similar to Facebook and Instagram and will replace the rectangle of recommended articles on websites. Taboola aims to offer a service that primarily exists on social network sites. The company is valued at $1 billion and reaches over 1 billion users a month. Taboola has made several acquisitions, including ConvertMedia, which developed the technology for Taboola Feed. The new product is part of Taboolas long-term strategy to enable users to scroll indefinitely on any website. Taboolas profits are based on users clicking sponsored content and ads. The company employs over 30 employees responsible for rejecting inappropriate content.
CustomersPartners
growth-positive
Taboola buys Commerce Sciences to tweak sites with "Amazon-style" personalization
Taboola has acquired Commerce Sciences, a platform for smaller e-commerce companies to add personalization to their websites. Taboola will use Commerce Sciences technology to create better segmentation of site visitors and serve different mixes of content and ads to different audiences. The acquisition will provide Taboola with an additional revenue stream by taking a cut on ads and other revenue-generating features that run on the rest of the page. Taboola has raised around $160 million with a valuation of around $1 billion and is on target to make $1 billion in revenues this coming year.
Acquisition
growth-positive
Taboola Signs Global Partnership With Disqus, Bringing Native Advertising to Millions of Websites in Over 190 Countries
Taboola announces a global partnership with Disqus, integrating Taboolas platform with Disqus distribution across millions of websites. This partnership allows Taboola to reach long tail sites that could not previously leverage its capabilities, effectively democratizing native advertising for the web. Taboolas predictive technology delivers personalized content recommendations, while Disqus audience development platform helps publishers engage and monetize audiences. The partnership aims to unlock new native ad opportunities for all kinds of publishers and scale native advertising to a significant portion of the web.
Partners
growth-positive
Content recommendation co Taboola raises $117m
Taboola Inc. has completed a $117 million financing round led by Fidelity Management and Research Company. The funds will be used to build development in Israel, expand in France, Japan, and Italy, and further personalize the service. Taboolas total capital raised is now $157 million. The companys 2014 revenue exceeded $200 million, and it has been profitable for the past 18 months. Taboolas main product is content recommendations that appear at the bottom of articles on leading content websites worldwide. The recommendations generate revenue for both Taboola and the content providers. Taboola competes with Outbrain, Yahoo!, and AOL in this market. The company is not currently preparing for an IPO, but it is a possibility in the future.
Investment
growth-positive
Content discovery co Taboola buys Perfect Market
Taboola, an Israeli company operating a content-recommendation platform, has acquired Perfect Market, a California-based company that optimizes text ads on websites. The acquisition will allow Taboola to broaden its portfolio and offer content sites an additional revenue engine. The financial details of the deal were not disclosed, but Perfect Market has raised $30 million to date, indicating that the deal was in the tens of millions of dollars. With the acquisition, Taboola will launch a new advertising product called Taboola-X, which will compete with existing advertising platforms. Google will also partner with Taboola to buy ads on the new advertising network. Taboolas annual revenue before the acquisition was $250 million. The company has 170 employees, 80 of them in Israel.
Acquisition
