The Right Cup

Tricking the Brain into Drinking More Water

Active Foreign Startup Founded 2015-05

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The Right Cup has developed a fruit-flavored cup that tricks the brain into believing that plain water is flavored. The perception of flavor is the result of a combination of scent and taste. While the tongue recognizes five primary taste sensations (sweet, bitter, sour, salty, and umami), the sense of smell is actually responsible for 80% of the flavor exp…