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real-timesocial-mediabloggerscrowdsourcing
Toluna News
4 articles
TechBytes with Phil Ahad, EVP, Head of Products and Strategy - Toluna
The article discusses Tolunas approach to product innovation in the market research industry. Toluna aims to provide clients with innovative and automated research platforms that deliver real-time insights on consumer intent. The company has brought 10 major products to market in the past year and a half and has more in development for 2018. Tolunas social voting community and mobile-optimized research process contribute to the speed and efficiency of their platform. The article also highlights the challenges of adopting a mobile-optimized research process and the importance of concept testing technologies in media spending trends. Toluna manages AI/ML capabilities to enhance consumer insights. The company believes that the market research industry is undergoing a shift towards Insights on Demand, which integrates technology and brands to provide real-time insights on the consumer journey.
Customers
Toluna acquires Israeli digital tracking co Crossense
French marketing technology firm Toluna has acquired Israeli digital tracking startup Crossense. The financial details of the acquisition were not disclosed. Crossenses team of 10 employees will join Tolunas R&D center in Haifa. Crossense provides a permission-based digital tracking solution that offers insight into cross-platform digital behavior. Toluna CEO Frédéric-Charles Petit believes that Crossenses data will change the way marketing decisions are made. Crossense CEO Tsahi Ben-Yosef is excited to work with Toluna to build the next generation of tools for uncovering digital consumer insights in real-time. Nielsen Innovate, where Crossense is based, is pleased with Tolunas decision to acquire Crossense.
Partners
Daily Research News Online no. 23195 - Toluna Buys Digital Tracking Firm Crossense
Toluna, an online community and survey tech provider, has acquired digital tracking specialist Crossense. The terms of the deal were not disclosed. Crossense provides insight into cross-platform digital behavior by collecting granular traffic data on individual consumers in real-time. As part of the acquisition, the Crossense team will join Tolunas R&D center in Haifa, Israel. Toluna CEO Frédéric-Charles Petit believes that the addition of Crossense data will change the way marketing decisions are made.
Partners
Daily Research News Online no. 22861 - Toluna Adds Concept Testing and Video Hosting to QuickSurveys
Toluna has added new concept testing and secure video hosting features to its DIY survey platform QuickSurveys. The updates are setting the stage for a multitude of fully-automated survey tools like PowerConcept, a concept testing platform coming this summer to QuickSurveys.
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Toluna Team
Royi Alush
VP Software Development
Employee Info
| Employees (range) | 51-200 |
| Exact count | 61 |
| Team members | 2 |
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