Tomer Bar-Zeev

Tomer Bar-Zeev Overview

Tomer Bar-Zeev is a business entrepreneur and an active investor in technology startups. He currently serves as the Co-founder and CEO of ironSource (listed on NYSE), which builds monetization, engagement, analytics, and discovery tools for app developers, device manufacturers, mobile carriers, and advertisers. Overseeing the companys international growth from day one, he has led it to establish offices across five continents and powered it to over 7 million successful installations a day across all its major geographical markets. Prior to founding ironSource, he was the Co-founder & CEO of FoxTab, a 3d Firefox browser add-on, which was incorporated into ironSource in 2011. He has also served in VP positions at Payoneer and Atlas CT. Tomer is a member of the Young Entrepreneurs Council, sits on the board of the IATI, and has been named one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs. Born in Israel, Tomer spent 9 years living in Peru as a child before returning to study computer science at the IDC. Originally a developer of popular consumer software products, his experience as a programmer was pivotal in giving him an intimate understanding of what developers need to turn great products into successful businesses, and that focus still drives him today.

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Jan 6, 2021 · www.calcalistech.com

growth-positive

Tomer Bar-Zeev: Connecting players across platforms

The article discusses Tomer Bar-Zeev, the co-founder and CEO of ironSource, a company that connects users and apps across platforms and provides personalized content. ironSource has seven million installations daily and aims to become a global powerhouse. Bar-Zeev has spearheaded the companys international growth and opened offices across five continents. He has also been recognized as one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs. The article mentions a pre-seed investment of $570K in approve.com. The impact on the company is growth-positive, and the key theme is technology and personalization. The structured issues include investment and expansion. The article does not mention any specific customers or acquisition amounts. The date of the event described in the article is not provided.

InvestmentExpand

Feb 11, 2020 · www.businessinsider.com

growth-positive

Building a culture of radical trust is the key to creativity, according to this CEO. Here are 4 ways to foster it.

The article discusses the importance of building a culture of radical trust in fostering creativity. The CEO of ironSource, Tomer Bar Zeev, emphasizes the need to give talented employees the freedom and trust to do their jobs. By instilling trust in the workplace, individuals feel empowered to take initiative and unleash their creativity. The article provides four key steps to creating a culture of radical trust: stepping back, not punishing failure, having pointless conversations to create connections, and encouraging people to have an agenda. This approach leads to unexpected and lucrative new products. The article highlights the CEOs personal experience in managing a team of cofounders and the positive impact of radical trust on their performance.

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