Tone-Line

growth-positive

Yoni Bleykh, founder of ToneLine, a company that offers hybrid music lessons, half in-person and half online, has managed to keep his business afloat despite the challenges brought by the COVID-19 pandemic. With the closure of tech company offices, ToneLine lost half of its customers. However, the remaining customers agreed to transition to a fully online format. Bleykh saw this as an opportunity to fully realize his vision for the company. Despite the financial struggles, the company invested heavily in marketing operations and managed to attract new customers, including from abroad.