Trackonomics Overview
Trackonomics is an enterprise-level aggregation and automation platform for performance marketers. The company builds tools that allow businesses to extract the maximum value from affiliate marketing by giving them data, insight, and control. Trackonomics efficiently provides the automation publishers require to achieve scale, and its advanced platform provides data aggregation to consolidate reporting from more than 70 different affiliate networks and ad platforms. The companys dynamic link management allows publishers to build, scan, and check affiliate links across different networks automatically, ensuring that monetized affiliate links are active and resolve correctly with up-to-date information. In addition, Trackonomics Funnel Relay links a publishers inbound traffic to affiliate sales, allowing publishers to optimize their traffic acquisition based on actual sales performance.
Cumulative Funding Raised Over Time ($)
$1.6MFeb 2019
Latest News
growth-positive
TechBytes with Hanan Maayan, Co-Founder and CEO at Trackonomics
Trackonomics is an Aggregation and Automation platform for the Affiliate Marketing industry. The article discusses the growth and evolution of the Affiliate Marketing technology landscape, as well as Trackonomics unique position in the market. It highlights the importance of data consolidation, content discovery, and funnel relay in optimizing affiliate campaigns. The article also mentions the challenges faced by publishers, such as increasing cost-per-click and link rot, and how Trackonomics can help address these issues. Overall, the article has a positive impact on Trackonomics by showcasing its expertise and value in the Affiliate Marketing industry.
CustomersPartners
growth-positive
Trackonomics Honoured as the 2019 PPA Industry Partner of the Year
Trackonomics, an affiliate marketing solution, has been named the 2019 PPA Industry Partner of the Year. The award recognizes the companys outstanding service levels, partnerships with professional publishers, and innovative solutions. Trackonomics technology allows publishers to automate, consolidate, and optimize data from multiple channels, helping them develop better content strategies and earn more commission. The company is trusted by publishers and affiliate marketers for its reliable and efficient platform. Trackonomics is experiencing growth in the affiliate marketing industry, which is entering a new golden age. The article does not mention any specific partners, investors, or financial details.
Partners
growth-positive
TechBytes with Hanan Maayan, Co Founder & CEO at Trackonomics
The article discusses Trackonomics, an Aggregation and Automation platform for the Affiliate Marketing industry. It highlights the growth of Trackonomics and its role in consolidating data from multiple sources to help businesses extract maximum value from Affiliate Marketing. The article also mentions the evolution of the Affiliate Marketing technology landscape, Trackonomics expertise in In-app Data Management and Content Discovery, and its differentiation from other MarTech companies. It further explains how Trackonomics Funnel Relay measures ROI and provides a complete view of affiliate user journeys. The article emphasizes the effectiveness of data granularity in understanding user behavior and explores content monetization and traffic acquisition strategies. It also addresses the challenges of increasing effective cost-per-click and link rot in Affiliate Marketing. Finally, it discusses how MarTech customers can benefit from leveraging Trackonomics tools.
CustomersPartners
growth-positive
Digital Content Management Startup Trackonomics Raises $1.6 Million
Trackonomics has raised a $1.6 million investment from 24Haymarket. The company offers a digital content management and monetization platform for media companies and has clients such as CNN, Buzzfeed, Condé Nast, and Gizmodo Media. Trackonomics employs 16 people, with 12 in Israel.
Investment
| Sector | Business Software |
Funding
| Total funding | $1.6M |
| Last funding | $1.6M |
| Stage | Mature |
| Rounds | 1 |
| Investors | 1 |
Team Members
2
Employees: 1-10
Web & Social Links
| Website | trackonomics.net |
| Careers | Careers page |
Locations
Ben Avigdor St 26, Tel Aviv, Israel
Here East (Stop Q), Queen Elizabeth Olympic Park, London, UK
Photos & Videos
1 item(s)
Trackonomics Business
Business models
B2B
Product stage
Released
Employees
1-10
Sector
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsTarget Customer
Enterprise & Professional ServicesMarketing & SalesAdvertisingConsumersProfessionals & Gig EconomyOnline RetailersCore Technology
Platforms & InterfacesSoftwareTags (5)
social-networkspublisherscampaign-optimizationweb-platformmarketingSolutions
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Use Cases
Case StudiesGeographic Markets
GlobalTrackonomics Financials
$1.6M
Total funding
Undisclosed
Capital raised
$1.6M
Last funding
Mature
Funding stage
1
Total rounds
1
Investors
Cumulative Funding Raised Over Time ($)
$1.6MFeb 2019
Private Equity Funding
Seed
Feb 2019
$1.6M
24Haymarket (UK)
Trackonomics Lifecycle
Cumulative Funding Raised Over Time
$1.6MFeb 2019
All Events
Seed
Feb 2019
$1.6M
24Haymarket (UK)
Trackonomics News
4 articles
growth-positive
TechBytes with Hanan Maayan, Co-Founder and CEO at Trackonomics
Trackonomics is an Aggregation and Automation platform for the Affiliate Marketing industry. The article discusses the growth and evolution of the Affiliate Marketing technology landscape, as well as Trackonomics unique position in the market. It highlights the importance of data consolidation, content discovery, and funnel relay in optimizing affiliate campaigns. The article also mentions the challenges faced by publishers, such as increasing cost-per-click and link rot, and how Trackonomics can help address these issues. Overall, the article has a positive impact on Trackonomics by showcasing its expertise and value in the Affiliate Marketing industry.
CustomersPartners
growth-positive
Trackonomics Honoured as the 2019 PPA Industry Partner of the Year
Trackonomics, an affiliate marketing solution, has been named the 2019 PPA Industry Partner of the Year. The award recognizes the companys outstanding service levels, partnerships with professional publishers, and innovative solutions. Trackonomics technology allows publishers to automate, consolidate, and optimize data from multiple channels, helping them develop better content strategies and earn more commission. The company is trusted by publishers and affiliate marketers for its reliable and efficient platform. Trackonomics is experiencing growth in the affiliate marketing industry, which is entering a new golden age. The article does not mention any specific partners, investors, or financial details.
Partners
growth-positive
TechBytes with Hanan Maayan, Co Founder & CEO at Trackonomics
The article discusses Trackonomics, an Aggregation and Automation platform for the Affiliate Marketing industry. It highlights the growth of Trackonomics and its role in consolidating data from multiple sources to help businesses extract maximum value from Affiliate Marketing. The article also mentions the evolution of the Affiliate Marketing technology landscape, Trackonomics expertise in In-app Data Management and Content Discovery, and its differentiation from other MarTech companies. It further explains how Trackonomics Funnel Relay measures ROI and provides a complete view of affiliate user journeys. The article emphasizes the effectiveness of data granularity in understanding user behavior and explores content monetization and traffic acquisition strategies. It also addresses the challenges of increasing effective cost-per-click and link rot in Affiliate Marketing. Finally, it discusses how MarTech customers can benefit from leveraging Trackonomics tools.
CustomersPartners
growth-positive
Digital Content Management Startup Trackonomics Raises $1.6 Million
Trackonomics has raised a $1.6 million investment from 24Haymarket. The company offers a digital content management and monetization platform for media companies and has clients such as CNN, Buzzfeed, Condé Nast, and Gizmodo Media. Trackonomics employs 16 people, with 12 in Israel.
Investment
Employee Info
| Employees (range) | 1-10 |
| Exact count | 10 |
| Team members | 2 |
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Trackonomics Internal
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Admin Info
| Confidence | 100/100 |
| Missing | markets |
| BI Verification | Vered Waxman |
| Registrar ID | 515207769 |
| Crunchbase | trackonomics |
| Creator | Jenny Sotnik-Talisman |
| Creator email | genys30@yahoo.com |
| Last updater | Jenny Sotnik-Talisman |
| Updater email | jenny.sotnik@sncentral.org |
| Last update | 2023-02-26T00:00:00.000Z |
| Created | 2019-02-04T00:00:00.000Z |
| Claimed | Yes |