Trapica

growth-positive

Trapica is a company that uses artificial intelligence to target the right audience, reduce conversion costs, and automate marketing decisions for social media ads. The article highlights how social media ads can be a crucial marketing tool but are often ineffective, reaching the wrong audiences. Trapica solves this problem by analyzing real-time conversion events and using AI to target the best potential audience at specific times. The company is part of the Comcast NBCUniversal Accelerator program and has online retailers and publishers as its largest group of clients. The article emphasizes the growing importance of social advertising and the secure payment options that contribute to its growth. Trapicas founder, Michael Teitelman, started the company to solve the problems he faced personally in buying successful social ads.

growth-positive

The article discusses 18 marketing trends that are expected to have a significant impact on go-to-market strategy in 2018. These trends include the use of AI in website messaging, personalization of content, the rise of quantitative-based marketing, the development of augmented-reality content, the emergence of in-car ads, the optimization of content for voice search, the importance of privacy protection, the growing value of Instagram as a marketing channel, the investment in live events, the use of multichannel cold-outreach campaigns, the decline of Twitter, the resurgence of LinkedIn among B2B marketers, the use of machine learning in ad management, the adoption of predictive lead scoring, the shift from virtual reality to augmented reality, the need for brands to meet higher consumer expectations, the continued use of influencer marketing, and the move away from gated content. Overall, the article suggests that marketing will become more analytical and focused on digital marketing through organic search, voice, and social media.