Trivago

growth-positive

Holisto, an Israeli traveltech company specializing in dynamic pricing and hotel room booking, has been acquired by Trivago for approximately $40 million. Holisto, founded in 2015, developed a system to optimize real-time hotel prices, offering competitive pricing. The acquisition follows a long-standing collaboration between the two companies, with Trivago having invested $10 million in Holisto a year prior. Holisto will continue to operate independently with its current team of 200 employees. The acquisition is part of Trivagos strategy to enhance its branded booking experience and drive growth.