weSure

Web Platform for Insurance Products

Fintech & Insurtech
Public on TASE on Feb, 2021
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Company Overview

Snapshot

Founded in January 2018 by Emil Vainshel and Nitzan Zeir Harim, weSure operates with 11–50 employees. The company has raised $25.77 million across one funding round and went public on TASE in February 2021.

Business overview

weSure develops a digital insurance platform designed to revolutionize the insurance market through an advanced and user-friendly experience. The company focuses on creating an agile, end-to-end digital insurance company leveraging modern technology to enhance efficiency, flexibility, and transparency. weSure serves markets in the United States and Israel, offering various insurance products including compulsory, comprehensive, third-party, contents, and mortgage insurance, operating within the Fintech & Insurtech sector.

Strategic signal

In June 2021, weSure acquired Ayalon, significantly boosting its portfolio and demonstrating a strategic move to consolidate its position within the insurance market. This acquisition signals weSure's aggressive growth strategy and its intent to expand its market share and offerings, providing investors with a clear indication of the company's ambition to become a dominant player in the digital insurance landscape.

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Company Intelligence Q&A

When did weSure go public?
weSure went public on the TASE in February 2021, raising 85 million NIS in its Initial Public Offering.
What was a significant acquisition for weSure?
In June 2021, weSure acquired Ayalon, boosting its portfolio with an acquisition valued at $110 million.
Has weSure expanded its operations internationally?
In June 2021, weSure received a New Jersey license, enabling the company to expand its digital insurance offerings into the United States market.
What new product did weSure Digital launch in the US?
In February 2023, weSure Digital launched an innovative commercial insurance product in its first US state, marking its expansion into the American commercial insurance market.
What is weSure's strategy for the American market?
In July 2025, a deal was announced that gives Hourly shareholders nearly half of the new company as it eyes American market expansion, indicating a strategic focus on growth in the US.
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