Company Overview
Snapshot
Founded in January 2018 by Emil Vainshel and Nitzan Zeir Harim, weSure operates with 11–50 employees. The company has raised $25.77 million across one funding round and went public on TASE in February 2021.
Business overview
weSure develops a digital insurance platform designed to revolutionize the insurance market through an advanced and user-friendly experience. The company focuses on creating an agile, end-to-end digital insurance company leveraging modern technology to enhance efficiency, flexibility, and transparency. weSure serves markets in the United States and Israel, offering various insurance products including compulsory, comprehensive, third-party, contents, and mortgage insurance, operating within the Fintech & Insurtech sector.
Strategic signal
In June 2021, weSure acquired Ayalon, significantly boosting its portfolio and demonstrating a strategic move to consolidate its position within the insurance market. This acquisition signals weSure's aggressive growth strategy and its intent to expand its market share and offerings, providing investors with a clear indication of the company's ambition to become a dominant player in the digital insurance landscape.
Log in to access full profile ›Company Intelligence Q&A
- When did weSure go public?
- weSure went public on the TASE in February 2021, raising 85 million NIS in its Initial Public Offering.
- What was a significant acquisition for weSure?
- In June 2021, weSure acquired Ayalon, boosting its portfolio with an acquisition valued at $110 million.
- Has weSure expanded its operations internationally?
- In June 2021, weSure received a New Jersey license, enabling the company to expand its digital insurance offerings into the United States market.
- What new product did weSure Digital launch in the US?
- In February 2023, weSure Digital launched an innovative commercial insurance product in its first US state, marking its expansion into the American commercial insurance market.
- What is weSure's strategy for the American market?
- In July 2025, a deal was announced that gives Hourly shareholders nearly half of the new company as it eyes American market expansion, indicating a strategic focus on growth in the US.