Yaron Galai News
2 articles
growth-negative
Outbrain cuts valuation in Nasdaq IPO
Israeli web recommendation platform Outbrain Inc. has made its IPO on Nasdaq at a valuation of $1.1 billion. The IPO raised $160 million gross, which is considerably below the companys initial target. Outbrains rival Taboola recently merged with a SPAC and began trading on Wall Street at a valuation of $2.6 billion. Outbrain and Taboola are both in the digital advertising industry, providing content recommendations on news sites. The IPO was underwritten by Citigroup, Jefferies, Barclays, Evercore ISI, JMP Securities, Needham & Company, and LUMA Securities.
Public Trading
growth-negative
The Only Way to Fight Fake News Is to Destroy Its Business Model, Outbrain CEO Says
Outbrains CEO, Yaron Galai, discusses the financial incentive behind fake news and the need to change the current model used by Google and Facebook. He believes that eliminating the financial incentive is the only way to fight fake news effectively. Outbrain, an online content promotion company, aims to make news outlets less dependent on social media and encourages collaboration between publishers. However, regulatory restrictions make direct collaborations challenging. Outbrain does not have its own audience but relies on its clients websites to expose users to content created by other clients, providing better exposure for publishers. The article highlights the negative impact of the current model on Outbrains business and the need for change.
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