yellowHEAD News
10 articles
yellowHEAD's Technology Platform Named Marketing Solution Of The Year
yellowHEADs technology platform, Alison, has been named Data Solution of the Year, Marketing in the 2021 Data Breakthrough Awards. Alison is an AI-powered platform that provides performance-enhancing insights for ad creative. The platform analyzes cross-platform advertising data and offers actionable insights to optimize marketing campaigns. yellowHEADs CEO, Shai Karmi, highlighted the platforms potential in generating 3X ROI for ads. Alisons unique features include identifying creative elements, translating them into data sets, and measuring their impact on marketing KPIs. The platform has been praised by advertisers like Zynga for its ability to inform creative approaches and improve performance metrics. yellowHEADs solution was evaluated by an independent panel of experts and was recognized among other notable companies in the ad tech market.
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Hard Rock International Snapchat for Business
Hard Rock International partnered with yellowHEAD to shift their user acquisition strategy to reach the Snapchat community, resulting in a 103% increase in ROI D7 and 109% increase in ROI D30. The partnership with Snapchat allowed Hard Rock to exceed their revenue goals and efficiently scale revenue growth. Hard Rock International sees Snapchat as a prominent platform for future user acquisition efforts.
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YellowHEAD Earns a Facebook Marketing Partner Creative Badge MarTech Cube
yellowHEAD, an AI-powered performance marketing company, has received a Facebook Marketing Partner badge for Creative, adding to its existing badge in the Campaign Management category. The Creative Badge recognizes yellowHEADs expertise in designing and producing effective ad creative. yellowHEAD has also recently launched its proprietary creative insights platform, Alison, which combines computer vision technology and machine learning algorithms to optimize creative elements for app marketers. The platform has been proven to generate high ROI and has been used successfully by clients such as Gold Fish Casino and Bagelcode. As a Facebook Marketing Partner, yellowHEAD can now offer benefits to advertisers, including access to experienced designers and scalable production.
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YellowHead: Advertisers get 3 seconds to grab attention in a social casino game
YellowHead, a marketing firm, has released a report on the most effective ad strategies for publishers of social casino games. The report provides tips for grabbing users attention in the first 3 seconds of an ad, such as using the color purple for call-to-action buttons and displaying the brands logo at the beginning of a video. YellowHead uses AI and performance marketing science to make these recommendations. The report also highlights the popularity of reels and dollar bills in ad creatives for social casino games. YellowHeads tool, Alison, analyzes ad performance and provides recommendations for improvement. Partners using Alison include Zynga. YellowHead was founded in 2013 and has over 100 employees.
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yellowHEAD Launches SaaS Version of Its Creative Insight Technology Alison, Adds New Competitive Intelligence Feature
yellowHEAD, the AI-powered performance marketing company, has launched its proprietary creative insights platform, Alison, as a SaaS solution available for all brands and performance marketers. Alison combines computer vision technology and machine learning algorithms to analyze and optimize ad creative for maximum performance. The platform also includes a Competitive Intelligence feature that provides advertisers with data and insights on the performance of creative within their competitors ad campaigns. The SaaS version of Alison offers element identification, intelligent recommendations, smart creative analysis, full-funnel data, and fatigue detection. Advertisers using Alison have seen more than two times the return on investment compared to ads created through traditional means. Zynga, a gaming company, is among the first advertisers to test Alisons SaaS platform and has found it valuable for optimizing campaign performance.
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The finalists for 2020 - Mobile Games Awards
yellowHEAD - Leading Provider of Holistic Mobile Marketing Solutions NewsWatch Review
yellowHEAD, a leading provider of holistic mobile marketing solutions, has introduced a new proprietary technology called Alison. Alison uses machine learning to optimize marketing campaigns and provide clear visualization of app marketing efforts. The technology has delivered impressive results to companies like Google, Ubisoft, Tinder, and Airbnb. yellowHEAD is the go-to solution for app marketing needs.
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YellowHead launches data visualization for app store optimization
YellowHead, a digital marketing agency specializing in app store optimization (ASO), is launching a data visualization platform for ASO. The platform integrates data from the Google Play Developer Console and App Store Connect to provide actionable insights for developers. The tool offers intuitive visualization and analysis of impressions, page views, installs, and more, and can be customized by country, date range, and source. YellowHeads partners, including Miniclip, Tinder, Gett, GSN, and Vivid Games, have responded enthusiastically to the new platform. YellowHead also offers performance marketing services, including user acquisition and search engine optimization.
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