Yoola Labs News
3 articles
growth-positive
How Yoola aims to 'build a bridge' between Western creators and China
Yoola, a US digital media and video distribution company, has signed deals with leading Chinese social media networks to adapt and localize global content for Chinese audiences. The deals aim to create new distribution and monetization channels for content creators and new content for channel partners. Yoola CEO Eyal Baumel sees this as a long-term strategy to unlock Chinas huge online population for western content creators. The barrier-to-entry into the Chinese market is high, but Yoola aims to serve as the bridge for these content creators and influencers. The deals come as social media companies in China focus on video to drive growth in revenues.
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growth-positive
Western YouTube stars look to crack the Chinese social networks - Digiday
Yoola, a multichannel network that manages over 72,000 YouTube channels, is localizing influencer videos and distributing them on Chinese social networks, including Weibo, Youku-Tudou, and Meipai. The company aims to bring Western social stars to China, where platforms like YouTube, Facebook, and Instagram are blocked. Yoola selects highly visual content that addresses universal topics and has a team in Beijing to edit and add subtitles to the videos. The company plans to monetize through digital gifting, branded content, and e-commerce. Yoola currently has three channels live on Weibo and will launch two more channels on six Chinese social networks. The goal is to build a base for social stars on Chinese platforms and make money through various means.
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growth-positive
How Yoola Is Bringing Western Influencers to the Chinese Market
YouTube Multi-Channel Network Yoola has announced a partnership with major Chinese social platforms, becoming the first digital media company to help non-Chinese influencers break into the Chinese market. The platforms, which include Weibo, Youku-Tudou, Tencent, Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, AcFun, and Aipai, serve 98% of the Chinese internet population. Yoola currently manages over 45,000 creators and drives over 7 billion monthly views across their network. This move into the Chinese market is expected to increase these numbers.
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