Better Pulse
Sustainable Plant-Based Protein Solutions
StartupBetter Pulse is a Givat Hen-based startup in the Agriculture & Food Technologies sector, established in 2023. Sustainable Plant-Based Protein Solutions. The company has raised a total of $650K across 2 funding rounds, currently at the Seed stage. The company has 1-10 employees. Core technologies: Biologicals.
With $650K in total funding, Better Pulse is a Seed-stage company operating in Agriculture & Food Technologies. The company follows a B2B/B2C business model. Product stage: R&D. Better Pulse is identified as relevant to climate technology.
- StageSeed
- ProductR&D
- ModelB2B, B2C
- Employees1-10
- HQGivat Hen
- Last Round$400K
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What does Better Pulse do?
Better Pulse is redefining the future of plant-based protein with a novel ingredient derived from the black-eyed pea. Our protein is half the price of soy protein, offering a significant cost advantage to manufacturers. At the same time, it delivers better functionality—such as improved solubility, emulsification, and heat stability—and a superior taste profile. With a high nutritional value, improved digestibility, and balanced amino acids, our protein elevates product performance and mouthfeel, helping to close the gap between plant-based and animal-based ingredients. Our source crop, the black-eyed pea, is exceptionally resilient—drought-tolerant, nitrogen-fixing, and naturally adapted to marginal soils. This allows us to deliver a solution that supports climate-resilient agriculture and ensures supply chain stability. Better Pulse stands alone in the market by delivering superior functional benefits compared to other plant-based proteins, all while maintaining the lowest cost—at just half the price of soy protein. This unique combination empowers food producers to create high-quality, affordable products without compromise.
How much funding has Better Pulse raised?
Better Pulse has raised $650K in total funding across 2 rounds. The company is currently at the Seed stage.
What sector is Better Pulse in?
Better Pulse operates in Agriculture & Food Technologies, Food Tech, Novel Food & Ingredients, Climate Tech, Food & Land Use, Sustainable Farming, with core technologies in Biologicals. Target customers: Food Retail & Consumption, Home, Wholesale, Restaurants, Commerce & Retail, Consumer Goods, Healthcare & Life Sciences, Life Sciences, Consumers, Agriculture & Food.
Where is Better Pulse located?
Better Pulse is based in Birkat Am St 54, Givat Hen, 43905, Israel.