Optimove

Personalized Customer Marketing

Startup

Optimove is a Tel Aviv-Yafo-based startup in the Business Software sector, established in 2009. Personalized Customer Marketing. The company has raised a total of $95M across 2 funding rounds, currently at the B stage. Optimove was founded by Pini Yakuel and Rony Vexelman. Key investors include Summit Partners, IGP - Israel Growth Partners. The company has 500+ employees. Core technologies: Artificial Intelligence, Natural Language Processing.

With $95M in total funding, Optimove is a B-stage company operating in Business Software. The company follows a B2B business model. Product stage: Released.

$95M
Raised
2
Rounds
2
Investors
4
Team
2009
Founded
Sector & Technology
Business SoftwareIT, R&D & Data SolutionsProduct Development ToolsData Analysis & Decision SupportSoftware Development ToolsArtificial IntelligenceNatural Language Processing
At a Glance
Investors
Founders
In the News

24 articles covered by sources including www.calcalistech.com, www.globenewswire.com, nocamels.com, finance.walla.co.il, venturebeat.com.

www.calcalistech.com · May 15, 2025
Pini Yakuel, founder and CEO of Optimove, spoke to Yael Meretyk Hanan, CEO and co-founder of Pelles.ai, about how he bounced back from crisis. "The way I got through it was by putting my head down and getting to work. I reanalyzed everything, asked myself what went wrong, and identified what could be fixed."
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Frequently Asked Questions
What does Optimove do?

Optimove uses a real-time customer data platform to autonomously transform customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company's technology suite enables the smart orchestration, measurement, and optimization of highly personalized multi-channel campaigns at scale, resulting in improved customer experience, retention, and lifetime value. Optimove is used by hundreds of brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J. Jill, Stitch Fix, Talkspace, and Sweaty Betty. Optimove employs over 250 people in its New York, London, Singapore, and Tel Aviv offices. In 2020, Optimove acquired real-time event streaming platform Axonite, and in 2018, Optimove acquired DynamicMail. Optimove was recognized as a niche player in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs and as a Strong Performer in the 2019 Forrester Wave for Cross Channel Campaign Management.

How much funding has Optimove raised?

Optimove has raised $95M in total funding across 2 rounds. The company is currently at the B stage. Key investors include Summit Partners, IGP - Israel Growth Partners.

Who founded Optimove?

Optimove was founded in 2009 by Pini Yakuel (Founder & CEO), Rony Vexelman (VP Marketing).

What sector is Optimove in?

Optimove operates in Business Software, IT, R&D & Data Solutions, Product Development Tools, Data Analysis & Decision Support, Software Development Tools, with core technologies in Artificial Intelligence, Natural Language Processing. Target customers: Financial Services, Financial Institutions, Consumers, Professionals & Gig Economy, Online Retailers, Enterprise & Professional Services, Marketing & Sales, Advertising.

Where is Optimove located?

Optimove is based in HaShlosha St 2, Tel Aviv-Yafo, Israel, Center District. The company also has offices abroad.

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