Reeco

Purchasing Solution for the Hospitality Industry

Startup

Reeco is a Tel Aviv-Yafo-based startup in the Business Software sector, established in 2021. Purchasing Solution for the Hospitality Industry. The company has raised a total of $25M across 5 funding rounds, currently at the A stage. Reeco was founded by Henrik Shimony and Omri Shalev. Key investors include Aleph, Joule Ventures, Net Capital Ventures, among 6 total investors. The company has 51-200 employees. Core technologies: Platforms & Interfaces, Web.

With $25M in total funding, Reeco is a A-stage company operating in Business Software. The company follows a B2B business model. Product stage: Released.

$25M
Raised
5
Rounds
6
Investors
2
Team
2021
Founded
Sector & Technology
Business SoftwareSales & Marketing Solutionse-Commerce ToolsPlatforms & InterfacesWeb
At a Glance
Investors

6 investors total

Founders
In the News

3 articles covered by sources including www.calcalistech.com.

www.calcalistech.com · Jul 7, 2025
The startup's platform aims to give hotels greater visibility and control over procurement, including order placement, inventory tracking, culinary operations, and AP automation.
Read article ↗
Frequently Asked Questions
What does Reeco do?

Reeco offers a smart shopping solution for the hospitality industry, including hotels, event venues, catering businesses, and nursing homes. Reecos solution is designed to help purchasing managers save time and money while eliminating product waste on every order.

How much funding has Reeco raised?

Reeco has raised $25M in total funding across 5 rounds. The company is currently at the A stage. Key investors include Aleph, Joule Ventures, Net Capital Ventures.

Who founded Reeco?

Reeco was founded in 2021 by Henrik Shimony (Co-founder & CEO), Omri Shalev (Co-founder & CTO).

What sector is Reeco in?

Reeco operates in Business Software, Sales & Marketing Solutions, e-Commerce Tools, with core technologies in Platforms & Interfaces, Web. Target customers: Travel & Tourism, Hospitality, Hotels, Enterprise & Professional Services, Enterprises, Commerce & Retail, Distribution Channels, Supply Chain.

Where is Reeco located?

Reeco is based in Ben Avigdor St 18, Tel Aviv-Yafo, Israel, Center District. The company also has offices abroad.

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