Primis
Video Discovery Platform
StartupPrimis is a Tel Aviv-Yafo-based startup in the Business Software sector, established in 2007. Video Discovery Platform. Primis was founded by Rotem Shaul, Eyal Betzalel, Oren Berdichevsky. Key investors include McCann Worldgroup. The company has 51-200 employees. Core technologies: Artificial Intelligence, Machine Learning.
The company follows a B2B business model. Product stage: Released. Primis has been acquired.
- StageAcquired
- ProductReleased
- ModelB2B
- Employees51-200
- HQTel Aviv-Yafo
- DistrictCenter District
- StatusAcquired
- Last RoundUndisclosed
- McCann Worldgroup
Rotem ShaulCo-founder & Co-CEO
Eyal BetzalelCo-founder & Co-CEO
Oren BerdichevskyCo-founder (No longer with the company)
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What does Primis do?
Primis is a global video discovery platform designed to increase revenue for publishers by helping their users discover high-quality video content. The platform leverages machine learning technology to provide consumers with the video content they are most likely to engage with. Its discovery engine is applied in a fully customizable video unit designed to fit natively into any website. In 2021 Primis launched Sellers.guide, an automated tool that compares ads.txt files with sellers.json and provides simple and useful feedback to help publishers and buyers gain insights into who is really buying and selling inventory in any domain. Primis is owned by Universal McCann and the Interpublic Group of Companies.
Who founded Primis?
Primis was founded in 2007 by Rotem Shaul (Co-founder & Co-CEO), Eyal Betzalel (Co-founder & Co-CEO), Oren Berdichevsky (Co-founder (No longer with the company)).
What sector is Primis in?
Primis operates in Business Software, Sales & Marketing Solutions, Advertising Platforms, with core technologies in Artificial Intelligence, Machine Learning. Target customers: Consumers, Professionals & Gig Economy, Website Owners, Enterprise & Professional Services, Marketing & Sales, Advertising, Media & Entertainment, Publishing, Content Production.
Where is Primis located?
Primis is based in Raoul Wallenberg St 2, Tel Aviv, Israel, Center District.