42 GameChanger is an event-based lead-generation platform. The platform enables trade-show exhibitors to attract visitors to their booth, break the ice, and convert them into leads. The company's fully branded registration forms maintain a consistent branding messaging, even during trade shows and events. The platform blends event lead capturing and trade-show visitor lead scoring with dozens of fun, rewarding games. In addition, its marketing automation solution allows users to run all aspects of their trade-show marketing strategy, from the initial welcome notification to multi-step engagement funnels. Another significant feature of the platform is the SMS alert function, which keeps the booth staff informed about key decision makers, minimizing conversations with unqualified visitors. The solution also includes a trade-show analytics feature, which tracks the trade show's success with real-time analytics, downloadable data exports, and more. 42 GameChanger is developed by Fortee Two Gaming Ltd.