Minute Media
Formerly FTBpro, 90min
Digital Media and Technology Platform
Startup G Media & Entertainment Technologies Est. 2011
🌐 WebsiteLinkedInTwitterCareers
Total Raised
$257.7M
G
Last Round
$100M
11 rounds
Investors
21
21 public
Team
7
201-500 employees
Confidence
100/100
News
37
articles
About
Minute Media is a global technology and content company specializing in sports and culture. Minute Media’s proprietary tech platform enables the creation, distribution and monetization of digital short-form content experiences. They own leading sports content brands, The Players' Tribune, FanSided, 90min and STN Video, while also providing content creation tools for leagues, athletes and professional creators. The company reaches 200M monthly users, powering 1,500+ content creators and 250+ distribution partners across 14 global markets in 10 languages. Minute Media has offices in New York, London, Tel-Aviv, São Paulo and Tokyo. For more information, visit www.MinuteMedia.com.
Classification
Sector
Media & Entertainment TechnologiesDigital Content ProductionDigital Content Engagement & EntertainmentDigital Content Distribution
Core Technology
Platforms & Interfaces
Target Customer
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentSocial MediaPublishingMediaContent ProductionSportsCommerce & Retail
Business Model
B2CB2B
Tags
newssportsuser-engagementmobile-applicationsadvertisingsocial-mediacontent-distributionsocial-networksfansmonetizationpublishingcontent-sharingpublishersadvertisersathletesentertainmentvideo-platform
Funding & Events
Sep 2025
M&A Undisclosed
Sep 2018
M&A Undisclosed
Oct 2015
C Round $15M
Gemini, ProSiebenSat.1 Media SE, Dawn Capital, Battery Ventures
Nov 2021
M&A $70M
Nov 2019
M&A Undisclosed
May 2018
F Round $17M
La Maison Partners, Kreos Capital, Goldman Sachs Bank USA, Dawn Capital, Vintage Investment Partners, Gemini, Battery Ventures, ProSiebenSat.1 Media SE, North Base Media, Qumra Capital, Remagine Ventures
May 2016
D Round $5M
Battery Ventures, Red Sea Ventures, Dawn Capital, Gemini
May 2013
A Round $7.4M
Gemini, Battery Ventures
Mar 2021
Undisclosed Round Undisclosed
Union Tech Ventures
Mar 2019
M&A Undisclosed
Mar 2014
B Round $18M
Dawn Capital, Battery Ventures, Gemini
Mar 2011
Seed $300K
Undisclosed Investor(s), Boaz Dinty, Erez Shachar
Jun 2019
G Round $40M
Maor Investments (Lead), La Maison Partners, Hamilton Lane
Jan 2024
M&A $150M
Jan 2020
M&A Undisclosed
Feb 2024
Undisclosed Round $100M
HSBC, BlackRock, Ibex Investors
Feb 2020
G Round $40M
Dawn Capital (Lead), Battery Ventures, ProSiebenSat.1 Media SE, Remagine Ventures, La Maison Partners, Vintage Investment Partners, Goldman Sachs Bank USA, Maor Investments, Qumra Capital, Gemini
Feb 2017
E Round $15M
Qumra Capital, ProSiebenSat.1 Media SE, Battery Ventures, Dawn Capital
News (37)
Mar 18, 2024 · www.calcalistech.com
growth-positive
Minute Media strikes deal for Sports Illustrated rights | CTech
AcquisitionInvestmentLayoffs
Jan 29, 2024 · www.calcalistech.com
growth-positive
Minute Media interested in acquiring Sports Illustrated rights | CTech
AcquisitionInvestmentLayoffs
Jan 24, 2024 · www.calcalistech.com
growth-positive
Minute Media acquires STN Video for $150 million | CTech
AcquisitionInvestment
Sep 24, 2023 · www.sportcal.com
growth-positive
Minute Media positions itself as pillar for soccer growth in US - Sportcal
PartnersExpand
Aug 3, 2023 · www.mediapost.com
growth-positive
Women In Sports Are 'Here To Stay'
Customers
Jul 13, 2023 · www.marketingbrew.com
growth-positive
Brands want in on the Women's World Cup any way they can
Partners
Growth-Positive
Why 2023 should NOT be the year of women's sports
PartnersCustomers
May 31, 2023 · finance.yahoo.com
Minute Media Announces Integration with Amazon Publisher Services Transparent Ad Marketplace (TAM)
Mar 25, 2023 · www.calcalistech.com
growth-positive
Minute Media eyeing more acquisitions, becoming profitable, says CEO | CTech
CustomersAcquisitionPublic Trading
Feb 8, 2023 · israelseen.com
growth-negative
CTECH: Latest Israeli Innovation & Technology News Feb. 9, 2023
LayoffsInvestmentPartners
Feb 1, 2023 · www.calcalistech.com
growth-positive
Meet Israel's most diverse tech company | CTech
CustomersExpand
Jan 8, 2023 · www.calcalistech.com
growth-negative
Minute Media laying off around 10% of employees | CTech
Layoffs
Sep 16, 2022 · www.thedrum.com
growth-positive
Minute Media cuts out the middleman to sell advertising direct
PartnersCustomers
Sep 15, 2022 · www.mediapost.com
growth-positive
Publisher Minute Media Launches Supply-Side Platform To Link Pubs and Programmatic Buyers
PartnersExpand
May 20, 2022 · officesnapshots.com
growth-positive
Office Tour: Minute Media Offices - Tel Aviv
Partners
Nov 10, 2021 · www.calcalistech.com
growth-positive
Minute Media acquiring bootstrapped startup Wazimo for $60-70 million
PartnersExpand
Jul 1, 2021 · www.calcalistech.com
growth-positive
Minute Media expands Voltax Video offering for publishers
PartnersExpandPublic Trading
Jun 9, 2021 · en.globes.co.il
growth-positive
Minute Media plans IPO at over $1b valuation - report
Public Trading
Dec 2, 2020 · www.prnewswire.com
growth-positive
Minute Media and Protected Media Collaborate to Empower Publishers by Solving Ad Fraud at the Source
Partners
Feb 26, 2020 · en.globes.co.il
growth-positive
Digital publishing platform Minute Media raises $40m
InvestmentExpand
+ 17 more articles
Details
Product Stage
Released
Employees
201-500
Exact Count
423
District
Center District
Founded
2011
Registrar
514598309
Crunchbase
90min
Locations
Yitzhak Sadeh St 8, Tel Aviv-Yafo, Israel
Tokyo, Japan
155 6th Ave, New York, NY 10013, USA
Northburgh House, 10 Northburgh St, London EC1V 0AT, UK
São Paulo, State of São Paulo, Brazil
Links
Website
www.minutemedia.com/
LinkedIn
Profile
Twitter
Profile
Facebook
Page
Careers
Open positions
Admin
Last Update
Sep 11, 2025
Verified by
Yanina Wainscheinker
Claimed
Yes
Missing
markets
Team (7)
Asaf Peled
Co-founder & CEO
Founder
Gili Beiman
Co-founder
Founder
Yuval Larom
Co-founder (No longer with the company)
Founder
Dan Adi
CFO
Adi Daniel
CTO
Philip McLeod
Chief Corporate Development
Maddalena Tondi
Senior Brand Marketing Manager
Internal
Created by
Raz Zohar (raz@platterz.ca)
Created
2014-09-11T00:00:00.000Z
Last editor
Matan Eblagon (matane@sncentral.org)
Finder · Minute Media · 2026