Animo is an MMM and AI-powered platform that uses big data infrastructure to analyze and optimize offline media activity (TV, radio, and billboards), including how it affects online campaigns and digital assets in real time. The company provides users with the ability to compare between previous and ongoing campaigns. It provides tools to measure the effectiveness of each media channel at multiple levels, from a single ad or timeframe up to the resolution of cost per call. The company's solution can predict and show recommendations for the best and most cost-effective mix of media for ongoing and future campaigns.