Annabella has developed a breast pump that mimics a baby's natural suckling motion. It pumps almost twice more milk than the leading brands on the market, and it is much more pleasant (feels almost like a baby). It was released in Israel in February 2023, taking between 5%-10% of the market each month ever since. Now The Annabella aims for the US market. The company has its FDA and first patent approved (US and China).