Annoto is an in-video collaboration and engagement solution that turns passive one-way video streaming/video-on-demand into an active group experience by enabling users to actively participate. The solution is supported by comprehensive analytics and insights that facilitate dramatic improvements to content, communications, and measurable outcomes. Annoto seamlessly integrates and works with any type of website without influencing its infrastructure, layout, or media platform. It provides an innovative user experience for threaded discussions on video and call-to-action tools.