ApoWiser is the developer of PharmAssist and VitAssist, solutions designed to help people self-treat mild ailments and educate themselves about possible deficiencies in vitamins, minerals, and supplements. ApoWiser serves consumers at Israel’s largest pharmacy chain (Super-Pharm) and the second-largest HMO (Maccabi) through their channels. ApoWiser is focused on enabling retailers to expand and better serve their customers by introducing them to products beyond the retailers’ existing channels.