Bigabid is a data-driven, data-science-focused solution designed for performance marketing in the mobile advertising industry. Through real-time optimization and user profiling, Bigabid leverages unrefined user data and aggregates it into actionable audience profiles based on key behavior, location, and content trends. Data is obtained by Bigabid through its ongoing media-acquisition activities and by reviewing the advertisers historical data. Bigabid zooms in on the most relevant, highly actionable users and builds profiles based on them. Coupled with multiple layers of mobile-specific data, and with the scale and reach of programmatic media buying, these profiles allow Bigabid to hit its users KPIs on ad campaigns, eliminate waste, and improve its predictive capabilities for the next campaign.