Blue Tree Technologies
Turnkey Platform to Reduce Sugar in Natural Beverages
Startup A Agriculture & Food Technologies Est. 2017
🌐 WebsiteLinkedInTwitter
Total Raised
$5.52M
A
Last Round
$2.26M
3 rounds
Investors
7
7 public
Team
3
11-50 employees
Confidence
100/100
News
10
articles
Patents
1
About
BlueTree is focused on developing a sugar-reduction platform for use in the beverage industry. The company aims to selectively remove sugars from natural drinks without introducing additives and while maintaining the drink's original composition except for the sugar. BlueTree's process is designed to be an economically viable solution for large-scale production methods.
Classification
Sector
Agriculture & Food TechnologiesFood TechNovel Food & IngredientsFood Trade & Services
Core Technology
Materials & SubstancesRaw Materials
Target Customer
Agriculture & FoodProcessed FoodsBeverages
Business Model
B2B
Tags
low-sugar-foodsnutritionfoodtechfood-and-beverage
Funding & Events
Mar 2024
A Round $2.26M
OurCrowd (Lead), Sucden Ventures
Jun 2020
Seed $860K
NevaTeam Partners, Israel Innovation Authority, Ratio Technologies, Fresh Start
Dec 2021
SAFE $2.4M
OurCrowd (Lead), Ratio Technologies, NevaTeam Partners, Tnuva
News (10)
Mar 18, 2025 · www.forbes.com
From Israel With Smart Technology: Improving Global Food Security
Mar 5, 2025 · www.prnewswire.com
BlueTree Technologies and Priniv Launch the World's First Reduced-Sugar Orange Juice with No Additives - Available in Israeli Supermarkets Starting February 2025
Jul 30, 2024 · www.calcalistech.com
Growth-Positive
Rocketed out but rising: Foodtech startup Blue Tree raises $2.26M despite Hezbollah attacks | CTech
InvestmentExpand
Apr 10, 2024 · agfundernews.com
growth-positive
Blue Tree Technologies secures self-affirmed GRAS
CustomersPartnersInvestmentExpand
Jun 5, 2023 · www.greyb.com
growth-positive
Blue Tree's Technology Can Reduce Sugar by Up To 50%! - GreyB
CustomersPartners
May 20, 2023 · www.thegrocer.co.uk
growth-positive
The eight most exciting innovations from Israeli foodtech startups
Customers
Feb 24, 2023 · www.foodnavigator.com
growth-positive
Dole experiments with BlueTree tech to cut sugar in juice: 'Pineapple sets a higher bar than orange'
Customers
Oct 19, 2022 · www.foodnavigator.com
growth-positive
BlueTree: Meet the start-up filtering out disaccharides to cut sugar but leave taste
CustomersPartners
Feb 16, 2022 · nocamels.com
growth-positive
Israeli Sugar-Reducing Tech Is Revolutionizing The Fruit Juice Market
CustomersPartners
Dec 23, 2021 · www.timesofisrael.com
growth-positive
Israeli startup removes sugar from fruit juice without spoiling the taste - Sponsored Content The Times of Israel
PartnersInvestment
Details
Product Stage
Released
Employees
11-50
Exact Count
12
District
North District
Founded
2017
Registrar
516153459
Crunchbase
blue-tree-technologies-ltd
Locations
Qiryat Shemona, Israel
King George St 48, Tel Aviv-Yafo, Israel
Links
Website
bluetree-tech.com/
LinkedIn
Profile
Twitter
Profile
Facebook
Page
Admin
Last Update
Mar 19, 2025
Verified by
Ortal Wein
Claimed
Yes
Missing
markets
Team (3)
Didier Toubia
Founder & Chairman
Founder
Michael Gordon
CEO
Yossi Sefi
CTO
Finder · Blue Tree Technologies · 2026