Base helps B2B companies engage their customers automatically throughout their lifecycle and activate them for various purposes such as advocacy, feedback, lead generation, and social amplification. Base's omni-channel and in-app modules enable frictionless customer interactions at scale, while the utilization mechanisms allow users to leverage the voice of the customers for business growth. Base can help increase references, referrals, product reviews, ranking, loyalty, customer-based lead generation, crowd-based content creation, ideation, and more.