Edge Social
Formerly Webpals Mobile, ExciteAd Digital Marketing, DAU-UP ClicksMob
User Acquisition and Monetization Platform
Startup Acquired Business Software Est. 2010 Acquired
Total Raised
Undisclosed
Acquired
Last Round
Undisclosed
Team
0
51-200 employees
Confidence
76/100
News
11
articles
About
Edge Social specializes in mobile user acquisition, customer retention, and monetization. The companys platform offers tools that monitor and optimize post-install events in real time and provides predictions based on statistical modeling such as customer lifetime-value calculators. In addition, Edge Socials marketing partnership with Facebook and Google Edge Social can help apps get discovered and used repeatedly.
Classification
Sector
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Core Technology
Platforms & InterfacesSoftware
Target Customer
ConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesMarketing & SalesAdvertising
Business Model
B2B
Tags
social-marketingfacebook-advertisingmobile-advertisingmarketinguser-acquisitionsocial-advertisingmobile-marketingsmbcampaign-managemententerprisesmonetizationcampaign-optimizationtrackingcustomer-loyaltytargetingdevelopersenterprise-solutionssocial-media
Funding & Events
Sep 2014
Exit $19M
Feb 2017
M&A $5.1M
Aug 2019
Exit Undisclosed
News (11)
Aug 12, 2019 · mobilemarketingmagazine.com
growth-positive
Edge226 acquires Facebook marketing partner Webpals Mobile Mobile Marketing Magazine
PartnersCustomers
Aug 1, 2019 · www.calcalistech.com
growth-positive
Marketing Company Webpals Appoints Sheila Kagan as CEO
Management Changes
Sep 13, 2018 · www.mobileworldlive.com
growth-positive
Q&A: South Korean game devs must think global
CustomersExpand
Aug 12, 2018 · www.businesswire.com
Edge226 Acquires Webpals Mobile
Mar 12, 2018 · www.prnewswire.co.uk
growth-positive
Webpals Group Mobile Arm DAU-UP ClicksMob Sweeps 18th in AppsFlyer Performance Index in Gaming and Non-Gaming Categories
Partners
Mar 21, 2017 · www.businesswire.com
XLMedia's Dau-Up Joins Instagram Partner Program
Feb 7, 2017 · www.businesswire.com
growth-positive
XLMedia PLC ("XLMedia" or "the Group" or "the Company"): Acquisition of Mobile Performance Marketing Platform
Acquisition
Mar 22, 2016 · venturebeat.com
growth-positive
ClicksMob and AppGrade to create combined ad tech platform for video mobile marketing
Partners
Aug 14, 2015 · venturebeat.com
growth-positive
How an Israeli hurdler and mother of two turned ClicksMob into a $10M business
CustomersExpand
Sep 1, 2014 · www.globes.co.il
growth-positive
XLMedia acquires ExciteAd Digital Marketing for $19m
Acquisition
Jul 17, 2014 · venturebeat.com
growth-positive
Israeli startup DAU-UP joins the race to help developers find mobile gamers (exclusive)
Customers
Details
Product Stage
Released
Employees
51-200
Exact Count
126
District
Center District
Founded
2010
Registrar
514476597
Crunchbase
dau-up
Locations
Shlomo Kaplan 2, Tel Aviv-Yafo, Israel
Links
Facebook
Page
Admin
Last Update
Jun 9, 2021
Verified by
Yanina Wainscheinker
Missing
logo, homepage, not claimed, video or image, funding rounds
Finder · Edge Social · 2026