Dynamic Yield
AI-powered Personalization Platform
Startup Acquired Business Software Est. 2011 Acquired
Total Raised
$82.25M
Acquired
Last Round
$5M
6 rounds
Investors
17
17 public
Team
5
201-500 employees
Confidence
100/100
News
17
articles
About
Dynamic Yield's AI-powered Personalization Anywhere platform delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, Internet of Things, and call centers. The platform's data management capabilities provide for a unified view of the customer, enabling the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily to launch new personalization campaigns, running server-side and client-side A/B tests, leveraging machine learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. In 2018, the company was named a leader in Gartner's 2018 Magic Quadrant for Personalization Engines.
Classification
Sector
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Core Technology
Artificial IntelligenceMachine Learning
Target Customer
Enterprise & Professional Services
Business Model
B2B
Tags
a/b-testingpersonalizationsaasmarketingcustomer-engagementconversion-optimizationcampaign-managementcampaign-optimizationtargetingpublishersenterprise-solutionsretailersbanksenterpriseshealthcare-providersemail-marketingmobile-marketingartificial-intelligenceonline-retailersinsurance-companiesfinancial-institutionsrecommendationsmachine-learningmessaging
Funding & Events
Nov 2021
Exit $271M
Nov 2018
D Round $5M
Naver Corporation
Mar 2019
Exit $300M
Jun 2014
B Round $12.25M
Bessemer Venture Partners, ProSiebenSat.1 Media SE, Marker, Innovation Endeavors, The New York Times Company
Jul 2017
C Round $9M
Cerca Partners, DTCP, Emerge, La Maison Partners
Dec 2016
C Round $22M
Marker, Bessemer Venture Partners, Global Founders Capital, Innovation Endeavors, Claltech, Baidu, Vertex Ventures Israel
Aug 2018
D Round $32M
Union Tech Ventures, Viola Growth, La Maison Partners
Apr 2013
A Round $2M
Auren Hoffman, Innovation Endeavors, Bessemer Venture Partners
News (17)
Dec 21, 2021 · en.globes.co.il
growth-positive
Mastercard buys Israeli AI co Dynamic Yield from McDonald's
Acquisition
Feb 27, 2021 · www.wsj.com
WSJ News Exclusive McDonald's Considers Partial Sale of Digital Startup Dynamic Yield
Feb 23, 2021 · www.prnewswire.com
growth-positive
Dynamic Yield Improves eCommerce Sales with Deep Learning-Based Personalized Listing Pages
CustomersPartners
Aug 17, 2020 · directorsclub.news
growth-positive
Virgin Experience Days Selects Dynamic Yield as Experience Optimisation Technology
Customers
Aug 4, 2019 · en.globes.co.il
growth-positive
McDonald's startup Dynamic Yield leases 18th floor in ToHa tower
Expand
Jul 21, 2019 · www.haaretz.com
growth-positive
Why this Israeli startup rejected an offer from Google - but not $300 million from McDonald's
AcquisitionExpand
Mar 26, 2019 · www.calcalistech.com
growth-positive
McDonald's Acquires Web Personalization Company Dynamic Yield
PartnersExpand
Dec 5, 2018 · www.businesswire.com
CyberArk Named a Leader in Gartner Magic Quadrant for Privileged Access Management
Nov 4, 2018 · www.calcalistech.com
growth-positive
Naver Adds $5 Million to Recent Round of Web Personalization Company Dynamic Yield
Investment
Nov 2, 2018 · techcrunch.com
growth-positive
Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M
PartnersInvestment
Aug 8, 2018 · en.globes.co.il
growth-positive
AI personalization software co Dynamic Yield raises $32m
Investment
Jan 22, 2018 · globenewswire.com
growth-positive
MPP Global and Dynamic Yield Partner to Automate Personalized Customer Experiences
Partners
Jul 20, 2017 · techcrunch.com
growth-positive
Marketing personalization startup Dynamic Yield adds $9M to its Series C, bringing it to $31M
InvestmentExpand
Dec 20, 2016 · www.globes.co.il
growth-positive
Machine learning co Dynamic Yield raises $22m
Investment
Mar 24, 2016 · finance.yahoo.com
growth-positive
Dynamic Yield Personalizes Experiences for 500 Million Users per Month
CustomersExpand
Nov 19, 2014 · www.mediapost.com
growth-positive
Dynamic Yield Puts Marketers In Control Of Online Efforts
CustomersPartners
Jun 20, 2014 · techcrunch.com
growth-positive
Dynamic Yield, A Tricksy Content Server, Raises $12.25 Million From Marker LLC
CustomersPartners
Details
Product Stage
Released
Employees
201-500
Exact Count
482
District
Center District
Founded
2011
Registrar
514743368
Crunchbase
dynamic-yield
Locations
Yigal Alon St 114, Tel Aviv-Yafo, Israel
48 Rue du Chteau d'Eau, 75010 Paris, France
Barcelona, Spain
8 Marina Boulevard, Singapore
22 West 21st Street, New York, NY 10010, USA
Unter den Linden 26-30, Berlin, Germany
383 George Street, Sydney NSW 2000, Australia
228 Athol Avenue, Oakland, CA, USA
Ginza, Chuo City, Tokyo, Japan
Novaya ploshchad 6 Moskva 109012, Russia
9 Appold St, London, UK
Links
Website
LinkedIn
Twitter
Facebook
Careers
Admin
Last Update
Aug 4, 2025
Verified by
Yanina Wainscheinker
Claimed
Yes
Missing
markets
Team (5)
Omri Mendellevich
Co-founder & CTO
Founder
Liad Agmon
Co-founder (No longer with the company)
Founder
Carmit Tevet-Kuzy
CFO
Tal Raziel-Yosef
VP HR
Yaniv Navot
VP Marketing
Internal
Created by
Sophie Pollock (pollos@blair.edu)
Created
2014-06-30T00:00:00.000Z
Last editor
Jenny Sotnik-Talisman (jenny.sotnik@sncentral.org)
Status
Acquired by McDonald's Corporation on Mar, 2019