Fondue is the developer of CashBack, an eCommerce platform to help brands drive profitable growth. Seamlessly brand embedded, CashBack replaces discount codes and allows shoppers to choose the incentive that means the most to them. CashBack is designed to provide brands with increased conversions, profit, engagement, and cash flow. Fondue works with more than 100 merchants, including emerging and publicly traded brands, dropshippers, digitally native vertical brands, and marketplaces. Fondue is developed by Pen to Paper Ltd.