Fullpath
Formerly AutoLeadStar
Automotive Customer Data and Experience Platform
Startup C Business Software Est. 2015
🌐 WebsiteLinkedInCareers
Total Raised
$57M
C
Last Round
$40M
4 rounds
Investors
6
6 public
Team
4
201-500 employees
Confidence
90/100
News
8
articles
About
Fullpath enables dealers to turn first-party data into long-time customers by unifying siloed data sources and leveraging the data to create exceptional, hyper-personalized customer experiences.
Classification
Sector
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Core Technology
Artificial IntelligenceMachine Learning
Target Customer
Industrial ManufacturingDiscrete IndustriesAutomotive
Business Model
B2B
Tags
enterprise-solutionsecommerceretailmobile-applicationssales-automationcustomer-engagementartificial-intelligenceautomotivemarketingmachine-learningautomation
Funding & Events
Nov 2022
C Round $40M
Riverwood Capital (Lead), Aleph, Target Global, PICO Venture Partners
Jun 2020
B Round $10M
Target Global (Lead), Aleph, PICO Venture Partners
Jun 2018
A Round $5M
PICO Venture Partners
Jun 2015
Seed $2M
Undisclosed Investor(s), Jibe Ventures
Aug 2025
M&A Undisclosed
News (8)
Sep 1, 2025 · www.calcalistech.com
growth-positive
In a conversation with Noa Eshed and Ronen Menipaz on the podcast Real Life Superpowers,  Aharon Horwitz, Co-Founder and CEO of FullPath, discusses resilience, long-game thinking, and the realities of leadership.
CustomersExpandInvestment
Aug 20, 2025 · www.prnewswire.com
growth-positive
Fullpath Acquires Fuse Autotech's Dynamic Payments Solution to Strengthen Automotive Customer Data Ecosystem
AcquisitionPartners
Mar 1, 2023 · www.prnewswire.com
growth-positive
AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
CustomersInvestment
Nov 7, 2022 · en.globes.co.il
growth-positive
Car marketing data co AutoLeadStar raises $40m
Investment
https://www.autodealertodaymagazine.com/361421/autoleadstar-helps-walser-automotive-group-pivot-quickly-during-the-covid-pandem
Dec 3, 2018 · www.digitaldealer.com
growth-positive
Internet Leads: They're Not Dead. But They're Also Not Everything Digital Dealer
Customers
Nov 8, 2017 · www.dealermarketing.com
growth-positive
Acceleration Awards Winner Spotlight: AutoLeadStar
Customers
Aug 18, 2017 · www.digitaldealer.com
Digital Dealer Conference & Expo
Details
Product Stage
Released
Employees
201-500
Exact Count
260
District
Jerusalem District
Founded
2015
Registrar
514762673
Crunchbase
autoleadstar
Locations
Po'alei Tsedek St 3, Jerusalem, Israel
Miami, Florida, United States
Links
Website
www.fullpath.com
LinkedIn
Profile
Careers
Open positions
Admin
Last Update
Aug 21, 2025
Verified by
Jenny Sotnik-Talisman
Claimed
Yes
Missing
description, video or image, markets
Team (4)
Aharon Horwitz
Co-founder & CEO
Founder
Eliav Moshe
Co-founder & CPO
Founder
Yishai Goldstein
Co-founder & CTO
Founder
Ilana Shabtay
VP of Marketing
Internal
Created by
Natalia Golczar (ngolczar@gmail.com)
Created
2018-03-28T00:00:00.000Z
Last editor
Jenny Sotnik-Talisman (jenny.sotnik@sncentral.org)
Finder · Fullpath · 2026