INCRMNTAL's platform allows marketers to measure the incremental value of their activities. It is completely self-service and hands-free, giving marketers control over recommended tests and actionable insights to get even more value out of their marketing spend. Integration to the platform requires no code or SDK and works seamlessly alongside any marketing tool such as attribution, analytics, and customer relationship management systems. It is designed for privacy and does not require any device identifiers or cookies to function.